Firework

?? Game-Changing Partnership Announcement! ?? We’re thrilled to team up with ROSWELL to redefine the future of retail through the power of video content-driven commerce! With Firework’s cutting-edge video commerce platform and Roswell’s expertise in creative strategy, brand storytelling, and digital innovation, we’re setting the stage for brands to deliver immersive, interactive shopping experiences that captivate audiences right on their own websites. Here’s how we’re helping brands seize the future: ? Engage customers with stunning, video-first content ? Convert visitors with seamless, shoppable experiences ? Connect deeply by building meaningful, lasting customer relationships This partnership is more than exciting, it’s transformative. Together, we’re equipping brands to embrace the next era of e-commerce where storytelling meets technology, and video becomes the ultimate driver of customer engagement and sales growth. We can’t wait to see the incredible impact this collaboration will have on the brands we serve. Let’s create the future of commerce, together! ??? Learn more: https://lnkd.in/gU667RCc

?? The All-in-One Video Commerce Solution vs. The Rest ?? When it comes to video commerce, the choice is clear. Imagine two icebergs: ?? The small one? A partial solution that only scratches the surface—basic features and limited support. ?? The BIG one? Firework! The comprehensive platform that’s redefining the landscape with: End-to-End Infrastructure: Everything you need to host, manage, and scale your video commerce strategy. Strategic Expertise: Proven video strategy and playbooks to ensure success. Dedicated Support: Customer success specialists who are with you every step of the way. Ease of Use: A user-friendly CMS that makes managing content effortless. With Firework, you’re not just skimming the surface. You’re diving deep into a complete solution that empowers your brand to captivate audiences, build community, and drive conversions. ?? Why settle for less when you can have it all? See Firework's Shoppable Video in action! Preview your site: https://lnkd.in/d7-aHdap #VideoCommerce #EcommerceInnovation #AllInOneSolution #Firework

?? Revolutionizing the In-Store Shopping Experience with Video Commerce ?? Video commerce isn’t just for online shopping—it's transforming physical retail spaces too! At Beachwaver Co., Co-Founder & CEO Sarah Potempa has taken a bold step by integrating video commerce directly into their stores. Here’s how: ?? iPads on Display: Each store features iPads showcasing UGC, EGC, and founder-led content, answering key shopper questions: How does this product work? Will it work for me? Why should I buy it? ?? Better Engagement: Shoppers are more informed, confident, and connected with the brand, leading to higher conversions and stronger community ties. ?? Data-Driven Insights: Video commerce isn’t just engaging—it’s strategic. By tracking viewer behavior and conversions, Beachwaver uses first-party data to fine-tune its marketing and product strategies. ?? As Sarah puts it: “Sure, video commerce is fun and cool, but the data is very important.” ? The result? A seamless blend of digital and physical retail that elevates the shopping experience and builds a loyal community. ?? Want to learn how video commerce can transform your retail strategy? Let’s connect! https://lnkd.in/gXtAb5HA Thank you Anne Mezzenga, Chris Walton, and Omni Talk Retail for hosting this informative Ask An Expert series. #VideoCommerce #RetailInnovation #CustomerExperience #CommunityFirst #ShoppableVideo #Firework #omnitalkretail

Want to dive deeper into community-driven video strategies and make the most of this Black Friday? As Black Friday approaches, let’s shift focus from sales to what truly matters: community. Video commerce isn’t just about transactions—it’s about creating meaningful connections that foster trust and loyalty. Video transforms shopping into a shared, community-driven experience. ?? The Power of Video Commerce: 85% of marketers plan to increase video budgets in 2024 (Wyzowl). 90% report higher brand awareness, and 87% see direct sales growth from video. Last Black Friday, online sales hit $9.8B, driven by the spirit of shopping together. This year, let’s enhance that connection with community-focused video strategies. ?? Top Tips for Success: 1?? Interactive Demos: Engage audiences with live-streamed product demos, answering questions in real-time. 2?? Authentic Stories: Showcase your brand values with behind-the-scenes content. 3?? UGC Power: Highlight customer-made videos to inspire trust and shared enthusiasm. With Firework’s platform, these strategies can be brought to life. Our seamless digital showrooms and shoppable video tools help you build a loyal community while boosting sales. ?? Ready to elevate this Black Friday? Let’s create connections that last far beyond the season. ?? Read the full blog here: https://lnkd.in/g-GYMV6m - Blog-LI #BlackFriday2024 #VideoCommerce #CommunityFirst #EcommerceInnovation

? Happening Soon: A Firework x Crème Collective Brunch ? We're bringing together some of the most innovative minds in beauty and wellness for a morning of engaging discussions, networking, and some fun at Crème Collective’s HQ in Costa Mesa. We’ll be exploring how brands are excelling with video commerce, forming impactful partnerships, and navigating today’s evolving digital landscape.? Our incredible panel, led by Firework’s Head of Beauty Kristi Vannatter, will feature industry leaders from Arey Grey and VANITY PLANET BEAUTY & Cymbiotika, sharing valuable insights and real-world success stories. If you're a beauty or wellness brand in the area, we’d love for you to join us.? More details/RSVP here: https://lnkd.in/gXqpBTeU #BeautyBrunch #FireworkxCrème #IndustryInsights

Did you know that healthier cooking can start with smarter cookware—and smarter shopping? Meet GreenPan, the pioneers in PFAS-free, ceramic nonstick cookware, who are redefining how we cook and shop for cookware online! By partnering with Firework, GreenPan has redefined its digital shopping experience with cutting-edge video commerce tools: ?? Digital Showroom: Engaging pre-recorded content available 24/7, featuring celebrity chef Bobby Flay in action. ?? Shoppable Videos: Integrated seamlessly on their homepage and PDPs, offering an effortless, engaging path to purchase. ?? Product Finder Quiz: A fun, interactive tool that personalizes recommendations based on customer preferences. The Results? ?? ?? 798% increase in purchase intent. ?? 380% surge in conversion rates. ?? 5% growth in Average Order Value. GreenPan’s story is proof that interactive video commerce doesn’t just engage—it drives real business impact. Read the case study: https://lnkd.in/dcZeXcpj Ready to bring your brand’s story to life with video? Learn how: https://lnkd.in/gK-AjtuF #VideoCommerce #ECommerceInnovation #ShoppableVideo #DigitalTransformation #GreenPan #Firework

?? Firework-Leading the Charge to Change! ?? We are thrilled to announce that Firework has been awarded the Technology Trailblazer Award at this year’s Beauty Connect Series event! This recognition highlights our commitment to revolutionizing the beauty industry through innovative video commerce solutions. A special shoutout to our Head of Marketing, Can Ozdoruk, who proudly accepted the award on behalf of our dedicated team. Can’s leadership and vision have been instrumental in driving our mission to empower brands with engaging, interactive video experiences that truly resonate with consumers. At Firework, we believe in the power of authentic storytelling and community engagement. Our platform enables beauty brands to connect with their audiences in fresh and dynamic ways, transforming how they showcase products and build relationships. Thank you to everyone who has supported us on this journey! We’re excited to continue leading the charge to change in video commerce and enhancing the customer experience across the beauty landscape. Preview Firework On Your Site NOW: https://lnkd.in/d7-aHdap #Firework #BeautyConnect #TechTrailblazer #VideoCommerce #Innovation #CanOzdoruk

?? Huge thanks to Rebuy Engine for hosting such an incredible Tacos & Tactics event and panel discussion! ???? We’re proud to partner with innovators like Rebuy who are helping brands take their customer engagement to the next level. Special shoutout to our very own Sam Horton for sharing Firework’s vision on the panel! ?? From shoppable video to digital showrooms with gamified elements, Sam broke down how Firework empowers brands to create immersive, interactive experiences that captivate audiences and drive results. With strategies like personalized SMS/email re-engagement and exclusive livestream events, Firework helps brands build community, boost loyalty, and improve metrics like AOV, GMV, and NPS. ?? This isn’t just video—it’s engagement redefined. Big applause to all the panelists and to Rich Matukaitis for hosting such a dynamic conversation around BFCM strategies! ?? #VideoCommerce #ShoppableVideo #CustomerEngagement #EcommerceInnovation #Firework #Rebuy #BFCM #DigitalMarketing #Partnerships

?? Big shoutout to Lafeeca for turning up the volume on product storytelling! Their latest DJ Pour Over Electric Kettle ?? is now featured on Shop App with multiple music-centric, product-immersive videos that highlight this pour-over kettle in an unforgettable way. The rhythmic, music-inspired experience captures the unique spirit of this product—designed for music lovers who want a stylish brew experience. ??? With Firework’s easy integration, brands like Lafeeca can bring products to life across their website, emails, and now directly on Shop App, creating a seamless shopping experience wherever customers are. Try it for FREE and see how to captivate your audience with rich video content! ?? https://lnkd.in/gTRnxRhb Huge thanks to the Shopify team for continued innovation and support—making Shop App the go-to destination for immersive shopping! ?? #eCommerce #Shopify #Firework #ShopApp #VideoMarketing #CustomerExperience

?? Attention Retail Innovators! Don't Miss Our Final Front Porch Insights Session of 2024! ?? As we wrap up the year and finalize our 2025 strategy decks, join us for this unmissable event featuring industry heavyweight: Jean-Denis Mariani, former Coty Chief Digital Officer. Along with our own Kristi Vannatter, Head of Beauty at Firework and Hosted by Anne and Chris, we'll dive deep into crucial topics for your 2025 strategy: ? Building a tech stack for online commerce that rivals in-store experiences ? Lessons from global beauty brands' video commerce success ? Assembling the right team for video commerce initiatives ? Top e-commerce trends to explore in 2025 This session is part of our Front Porch Insights series, bringing you casual yet insightful conversations on retail innovation. Can't attend live? Register anyway to access the full recording!?? And don't forget to join us at NRF 2025! Visit Firework at Booth #3951 and our special front porch-themed lounge. Connect with fellow retailers and continue these vital conversations in person. Don't let your 2025 strategy fall behind. Register now and stay ahead of the curve with Firework! https://lnkd.in/gKTVNWsc #RetailInnovation #VideoCommerce #Firework #NRF2025 #FrontPorchInsights