Firestone Walker Brewing Company

805 Beer Films Presents Making Waves: The Lakey Peterson Story? The victories, the setbacks, the undeniable drive—Lakey Peterson’s journey is anything but ordinary. From iconic wins to near-misses, Making Waves dives deep into the life of a competitor who never stops pushing forward. Now streaming exclusively on YouTube and on the World Surf League's website, this 805 Beer original film by acclaimed surf filmmaker Morgan Maassen is a must-watch. Some ride waves. Others redefine them. Catch Making Waves now and learn more on our website today: #MakingWaves #LakeyPeterson #805Beer #properlychill

This year, Cali Squeeze is turning it up with some fresh flavors, fresh faces, and a fresh take on craft beer. But our latest campaign is all about embracing the Squeeze we’ve always known, loved, drank and enjoyed with its laid-back, sun-soaked spirit of California that flows through every sip. Because that’s what Cali Squeeze is all about: Real beer made with real fruit for a real life. So, we’re excited to welcome a new wave of talent to our roster of creatives who all live and breathe the real Cali Squeeze lifestyle. Whether it's Pat Curren on the surf front, Almost Monday on the music, or artist Jay Howell in the skating and art department, Cali Squeeze is bringing the energy this year. And with flavors like Blood Orange, Peach Pomegranate, Passionfruit, and Raspberry Lime, there’s a Cali Squeeze for every moment. Check out what’s new and get ready to soak up the season on our website now: https://lnkd.in/gk83YJwW #CaliSqueeze?#RealBeerRealFruitRealLife

At 805 Beer, we live life on a different path. Brewed in California for those with uncompromising taste, and made for the ones that carve their own path, 805’s a beer for the rebels and the rule breakers who are unmoved by trends. We’re proud to launch our?2025 Brand Anthem and latest campaign, which is a tribute to the?authentic, untamed spirit?of the 805. A beer for the rebels and the rule breakers who are unmoved by trends, 805 was born to create and built to inspire. So, here’s to the trailblazers and the troubadours. And for the adventure ahead, we recommend grabbing a cold 805. Because 805’s more than just a beer. It’s a way of life. This is 805 Beer, and you can learn more on our website today:?https://www.805beer.com/ #805beer #properlychill

Welcome, wanderers. You have arrived. It’s time to meet the Mind Wanderer, your guide through the haze and the keeper of juicy truths. The Wanderer is here to open your mind and expand your palate with Mind Haze Tropical IPA, Cosmic Crusher IPA, and Brain Melter Imperial Hazy IPA. It’s time to enter the next plane of hazy, delicious IPA existence. So, drink the haze, see the truth, and join the Mind Wanderers Society today by learning more about our latest Mind Haze ad campaign on our website today:?https://lnkd.in/gjZzf8uZ #mindwandererssociety?#mindhaze?#firestonewalker?#firestonebeer?#beerbeforeglory

805 Beer Presents: Making Waves.? ? Some ride waves. Others redefine them. ? Experience the untold story of Lakey Peterson in Making Waves, an 805 Beer Original Film, captured by acclaimed filmmaker Morgan Maassen. A journey of grit, passion, and pure surf culture. ? Premiering March 1st on World Surf League TV & 805 Beer’s YouTube. ? Ride the moment, watch the trailer, and learn more on our website today: https://lnkd.in/gmZfXzYp #MakingWaves #805Beer #LakeyPeterson

Engineered for excellence: This is Surf Abu Dhabi. We're thrilled to announce the release of the second episode of 805 Beer’s Tour Take series, featuring the exceptional Lakey Peterson. This installment takes us to one of the most unprecedented venues in the surfing world. That’s right, we’re headed to Abu Dhabi's Surf Abu Dhabi before the World Surf League's World Championship Tour stop there. In this latest episode of Tour Take, Lakey delves into the nuances of riding these engineered waves, highlighting that even in controlled environments, the pursuit of excellence demands adaptability and precision. Her insights underscore the relentless drive and passion that define professional surfing, and how This project is a testament to the collaborative spirit between 805 Beer, Lakey Peterson and the World Surf League. Together, we're pushing the boundaries of the sport and bringing fans closer to the action than ever before. Join us in celebrating this milestone and gain a deeper appreciation for the innovation and dedication propelling surfing into new frontiers by watching the full episode here: https://lnkd.in/gpPbeNYZ

Introducing Mind Haze Rage: Turbo Radler. We have some exciting news here at Firestone Walker as our Mind Haze family of beers just got some bold new additions. Say hello to Mind Haze Rage, a series of Turbo Radlers that are the ultimate collision of unique flavor, extreme crushability, and pure party energy. These beers take the refreshing spirit of a radler and crank it up to the next level with vibrant, juicy Grapefruit, Watermelon, and original Lemonade flavors. When it comes to Mind Haze Rage, think approachable deliciousness paired with just the right amount of zing to keep the vibes high all day (or night) long. Mind Haze Rage isn’t just your go-to summer or lakeside beer, it’s the perfect companion for any time you’re ready to turn things up. Backyard BBQs, beach bonfires, or spontaneous celebrations, our team brewed this beer for the moment. As part of our ever-growing catalogue of high-quality craft beers, Mind Haze Rage stands out as a testament to our ongoing commitment to flavor innovation. We couldn’t be more excited to share this latest creation with you. Get ready to unleash the Radler revolution and learn more and find Mind Haze Rage near you on our website today: https://lnkd.in/gvKvbVwF

The 2025 Firestone Walker Invitational Beer Festival is here! We’re thrilled to officially announce the return of the Firestone Walker Invitational Beer Festival, set for May 31st, 2025, in our Paso Robles, CA home. This isn’t just our biggest event of the year, it’s the event of the year for every brewery, brewer, and beer lover lucky enough to attend. What makes the Invitational so special? It’s more than a festival, it’s a celebration of collaboration. Every year, we bring together some of the best breweries from around the world — our friends, partners, and peers — to create an environment unlike anything else in craft beer. It’s a space to share ideas, celebrate artistry, and showcase the best of what we do. And let’s be honest: there’s nothing quite like seeing a global lineup of legendary breweries, world-class beer, amazing food, and unforgettable times come together in one place. Tickets go on sale Wednesday, February 5th, at 10 AM and, trust us, you won’t want to miss out. This is where craft beer history is made, poured, and shared. So, cheers to what’s ahead! You can learn more on our website, and we’ll see you in Paso: https://lnkd.in/gASSFgBY

Pipeline: it’s a wave that everyone knows, but how well do you really know it? With our Tour Take series, we’re breaking down some of the world’s most iconic setups along the World Surf League’s Championship Tour. Starring host Lakey Peterson, it’s not only an insider’s look at some of the greatest waves in the world but your 360-degree, fully-comprehensive guide to dialing them in. In the latest episode of Tour Take, we have Lakey diving into her personal connection to the legendary Pipeline in Oahu, Hawaii—a place that embodies both the raw beauty and the sheer power of surfing. Lakey’s journey isn’t just about catching waves, it’s about navigating the drop, the vibe, and more with resilience, discipline, and style. And she’s here to share our knowledge with us. Check out our full Tour Take features, Lakey’s angle on Pipeline, and discover how she balances the relentless demands of competition with her love for the ocean now. And after you’re done, stay tuned for more collaboration from 805 Beer, the World Surf League, Lakey Peterson, and Tour Take. Because at 805, it’s not just about the beer,?it’s about the culture we build together:?https://lnkd.in/gzE7Gfd3

8ZERO5 isn’t just a non-alcoholic beer built for when the moment calls for zero limits, it’s a high-quality non-alcoholic beer built for modern lifestyles. 8ZERO5 is brewed for pushing boundaries and living life with uncompromising tastes. Just take it from X-Games champion and 805 Authentico, Tyler Bereman, who always knows a thing about making a statement. Before the cameras flash and the crowd roars, 8ZERO5 is made for the moments that matter most. You can learn about one of the best-tasting non-alcoholic beers around and see more from our latest ad spot on our website now. Crisp, refreshing, and made with the highest quality ingredients and delivering on full flavor, this is 8ZERO5: https://lnkd.in/gvNc4wt5