Great feedback about our new Graza and FLY BY JING collaboration crackers that launched this week at Whole Foods Market!
Firehook's new product launch serves as a perfect blueprint for launching impactful brand collabs in 2025 The artisanal cracker company just partnered with Fly by Jing and Graza to release two new flavors exclusively at Whole Foods Market: ?? Olive Oil, Lemon & Chive ??? Sichuan Chili Crisp From a sales standpoint it's brilliant to partner with Whole Foods right out of the gates and will lead to additional space in stores. Racks, displays, etc. These flavors are also MUCH different vs. the typical Firehook style and extend the range of what's possible for the brand. Great innovation test. It's also no coincidence that the emerging brands they partnered with here just happen to be two of the coolest in all of CPG. Firehook increases brand equity simply by associating with Graza & FBJ, all while reaching a new set of consumers likely unfamiliar with their offerings. Well done ?? Firehook x Graza x FLY BY JING