Here are 5 easy ways to use BEA's data to raise the prominence of the outdoor economy in your community: 1) ?????? ???? ???? ?????? ?????????? ??????????.?Write an op-ed. Share it on social media. Spread the news to your local chamber of commerce, editorial board, online groups, elected officials. Anyone who helps make decisions about economic development or outdoor recreation in your community should be paying attention to this nationally-significant industry and its growth. This is a chance for trail organizations, land trusts, small businesses, manufacturers and others with a vested interested in the outdoors to frame their work in the context of the national economy. ? Check out Outdoor Recreation Roundtable's excellent messaging: https://lnkd.in/gX2nZkDZ 2) ???????? ???????? ??????????’?? ????????.?While we don’t (yet) have data available for every community in the nation, you can at least find your state's stats for total value added, employment and compensation here: https://lnkd.in/e8xqMpER. If you can match this state-level data with previous economic impact studies of your local parks, trails or outdoor economy, that’s even better. 3) ???????????? ?????? ????????.?Many of your stakeholders might hear “outdoor recreation” and think only of hikers, trails and tents. BEA’s data includes a variety of activities, such as boating, fishing, RVing, hunting, shooting, trapping, ATVing and more. Use BEA’s data to expand your local constituency, reach out to other potential allies within outdoor recreation and spread awareness that a wide array of outdoor activities contribute to this massive economic impact. 4) ???????? ???????????? ?????????? ???????????? ?????????????? ?????? ??????????. Like any sector, outdoor recreation is composed of a variety of industries that extend well beyond the conventional outdoor actors. Use BEA’s “industry share” data to demonstrate the range of sectors (manufacturing, wholesale trade, warehousing, retail, accommodations, finance, insurance—and more) that compose the outdoor economy, and highlight examples of each in your own community or region. Check out the data and interactive tables here: https://lnkd.in/egSwGR3D. 5) ?????????????????????? ???????? ???????? ?????? ????????????. As impressive as these numbers are, they don’t tell the full story about outdoor recreation. We’re just now coming to understand the dramatic influence outdoor assets have on talent attraction and retention (and consequently business attraction), and those impacts are not captured in the BEA data. We also recognize a thriving outdoor economy does not automatically translate into wealth creation and economic mobility for the residents of places where outdoor assets are located. Use the data wisely: as an entry point to deeper, more nuanced conversations about what resilient outdoor economic development looks like.
关于我们
Led by founder and principal Silas Chamberlin, PhD, Firefly Outdoor + Economics is on a mission to help public and private sector clients across the nation fully leverage the outdoor economy by providing a broad suite of services based on our experience with economic development and the outdoor sector. We are a trusted advisor to clients in need of boutique outdoor economy expertise.
- 网站
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www.fireflyconsultancy.com
Firefly Outdoor + Economics的外部链接
- 所属行业
- 非盈利组织
- 规模
- 11-50 人
- 总部
- York,PA
- 类型
- 非营利机构
- 创立
- 2023
地点
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主要
144 Roosevelt Ave.
US,PA,York,17401
Firefly Outdoor + Economics员工
动态
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The US Bureau of Economic Analysis released 2023 findings from its Outdoor Recreation Satellite Account showing America's massive outdoor recreation economy continues to grow. The sector accounted for $1.2 trillion in economic output and sustained 5 million jobs. This represents a 36% increase in Real Gross Output since 2012. According to the Outdoor Recreation Roundtable, the outdoor recreation economy exceeded growth of the US economy from 2022 to 2023 with outdoor recreation real GDP growing 3.6% compared to 2.9% for the U.S. economy and jobs growing 3.3% compared to 1.8%. Boating and fishing continue to lead the sector in overall economic impact, but bicycling (+11%), hunting/shooting/trapping (+12%), snow activities (+23%) and climbing/hiking/tent camping (+6%) saw significant growth in between 2022 and 2023. The top 8 states in terms of size of their outdoor economies remained steady. To view the BEA data and the especially-useful, state-level data visit: https://lnkd.in/enhaeVm To read ORR's fantastic summaries and feedback from outdoor recreation leaders visit: https://lnkd.in/eD8S3rac
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Your outdoor assets should be first and foremost about quality of life for residents. For a recent presentation for the river and trail town of Columbia, PA, we ran a quick analysis on cellular phone data from visitors to the Northwest River Trail who began their journey at the southern trailhead, know as Columbia Crossing. We found data for 111,000 visits during the past year and exported this image showing the distance trail users traveled from home. Despite the regional popularity of the trail, 54% of all visitors come from less than 10 miles from the trail, meaning access to the trail is contributing to their quality of life. A smaller but significant portion comes from surrounding counties, 10-50 miles away, which mean the trail is contributing to quality of life for the region, in turn benefiting businesses trying to attract and retain talent. Only 9,000 visits were attributed to those living more than 50 miles from the trail, classifying them as tourists. These visitors have the most significant impact on consumer spending (generating an estimated $3.5 million) but represent just 8% of all visits. This is the distribution of visits a community should want to see. Residents dominate use of the trail; the region is more competitive for businesses and talent attraction/retention because of its high quality of life assets; and tourism injects outside capital into the community. Flip this chart and a community needs a deliberate strategy to avoid falling into an "amenity trap" in which high rates of consumer spending by tourists fails to lead to a higher quality of life for residents--and in some cases diminishes it. It's much simpler if we start by thinking of creating great assets for our residents, and then leverage the secondary and tertiary benefits that follow.
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For outdoor economy wonks, Wednesday is like the Super Bowl, Game 7 of the World Series and Christmas morning all wrapped into one! On Wednesday, the federal Bureau of Economic Analysis will release findings from its Outdoor Recreation Satellite Account, which is the most-definitive gauge we have of how national and state outdoor economies have fared in the past year. Last year, the BEA announced the sector had surpassed the $1 trillion mark for the first time. Since then outdoor retailers have faced significant headwinds. Will that slow down the overall outdoor sector, or will record levels of outdoor participation continue to increase overall contributions to GDP and employment? If you want to find out, check the comments to register for Outdoor Recreation Roundtable's webinar with BEA to unveil the results. Or, check back here on Thursday for an update on what we learned.
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Firefly Outdoor + Economics转发了
Elevate is a new initiative to strengthen Pennsylvania’s outdoor recreation industry by engaging with the businesses that drive it. If you are a producer of outdoor recreation gear or equipment, a retailer, a provider of outdoor recreation experiences, food, and lodging, or a professional creating content about and opportunities for outdoor recreation, we want to hear from you!? Share your comments by December 31 here → https://bit.ly/ElevatePA More about Elevate here → www.elevateoutdoorspa.com Pennsylvania Department of Conservation and Natural Resources Outdoor Recreation Roundtable Nathan Reigner Firefly Outdoor + Economics Fourth Economy
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Firefly Outdoor + Economics and our teammates at Fourth Economy have been supporting our clients Southern Alleghenies Planning & Development Commission and the Pennsylvania Office of Outdoor Recreation as they explore the launch of an outdoor business alliance to convene, serve and advocate on behalf of PA's outdoor recreation industry. Earlier this week, OOR Director Nathan Reigner announced the launch of our Elevate website and a public survey to help inform the process. If you own, work at or are associated with a business/organization/entity that contributes to or supports the outdoor recreation economy, we want to hear from you at elevateoutdoorspa.com!
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We were in Harrisburg, PA this morning to share the results from our park and trail visitor analysis commissioned by PA DCNR to include in Pennsylvania's new Statewide Comprehensive Outdoor Recreation Plan. Are you using cell phone data to analyze visitation to your park and trail assets and surrounding businesses? If not, you should consider it. Firefly can help!
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We recently checked in on Carol Sieling, owner of the New Freedom Roasting Compaby and Deli, in the Trail Town of New Freedom, PA along the Heritage Rail Trail. Carol's business is beloved by locals in this walkable community, but she attributes at least a third of her business to the trail, which brings visitors from throughout southern Pennsylvania, Baltimore and even Washington, DC. The Roasting Compaby is Carol's second successful trail-oriented business. She previously owned the very popular Rail Trail Cafe. She's a reminder that entrepreneurs are at the heart of any Trail Towns program.
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If any of our PA friends will be in Erie in the next few days, be sure to stop by one of Silas Chamberlin, PhD's sessions or say "hi" during the conference. He'll be talking about about community-wide housing strategies and activating the outdoor economy, along with Tim Staub, AICP of HRG.
If you're attending the American Planning Association PA Chapter's annual conference in Erie during the next few days, make sure to say "hi." I'll be making a whirlwind trip to Erie to (a) see a Presque Isle sunset and (b) co-present two sessions with my buddy Tim Staub, AICP of HRG: ??? Sunday at 3:30 - Bringing the Public and Private Sectors Together for Data-Informed Housing Solutions ?? Monday at 3:45 - How to Active the Outdoor Economy: Driving Business & Enhancing Quality of Life Looking forward to seeing some of my planner friends!
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"We have to ask, how much is enough?" An important question in places like Keene, NY where increasing numbers of tourists and new residents are putting pressure on rural communities with limited ability to expand services and capacity.
The Town of Keene, home of the Adirondack High Peaks, doesn't have enough parking spaces for all the hikers who want to climb our mountains. Because it's the Adirondack Park, they are between a rock and a hard place when it comes to carving out more spots. As the Town of Keene has taken on increasing management responsibilities, Town Supervisor Wilson recently told the Adirondack Explorer "it’s become more than we can do. We have to ask, how much is enough?” This is a pressing question for more than just parking. As the Adirondacks visitor numbers notch up towards the likes of Stowe and Vail, as more climate migrants seek refuge to build a new life here, as we finally begin to become more welcoming to people of all different backgrounds, as our region becomes richer from the contributions of newcomers and longtimers, as our local Keene coffee shop just announced it had to close due to the ever slimming bottom line, as more 100 and 500 year weather events rain down in our tiny towns and villages, as our graduating classes dwindle to double and single digits, how do we square competing forces and symptoms of change? Some tremendously positive and long awaited, some very challenging and with causes outside our control. How much change is enough? And what kind? I don't know, but I'm happy we are asking the question, and thinking hard about the answers together.