Firebrand Communications

We're excited to share that Firebrand is now an Apollo.io partner! More startups are beginning to embrace account-based marketing (ABM), but getting started can be a challenge, especially with limited resources. That's where Apollo comes in, offering key features like list building, intent data, cold email sequencing, lead enrichment, and more to help startups effectively engage their target accounts. This new partnership means our clients now get access to even more value, from expert support to training materials and insights into the latest updates. Learn more in this blog from Morgan McLintic: https://hubs.li/Q02TGdyX0 #ABM #startupmarketing

So, how has the first month of Q4 been treating you so far? If you’ve been so busy working towards finishing the year out strong that you missed out on the latest edition of The Forge, consider this your mid-month cue to catch up! Check out September's edition and keep your eyes open for the next issue at the end of this month. If you haven't already, be sure to subscribe to receive a notification when it drops. https://hubs.li/Q02Tybs40

Your corporate messaging tells your people, investors, customers, and prospects exactly who your organization is and what it stands for, so the stakes are pretty high for getting it right. On this week's episode of FiredUp!, Morgan and Chris break down the three D’s of developing corporate messaging to help you build a brand architecture that resonates with both internal and external audiences. Listen here or wherever you get your podcasts: https://hubs.li/Q02SZH8y0 #PR #corporatecommunications #messaging

Available now: The Firebrand Lead Scoring Model As the clock winds down to the end of the year, you don’t need more hours in the day; you need to spend your marketing effort in the right places. Today, we're excited to launch this free tool to help startups score their leads so they can better prioritize their marketing efforts. To learn more, check out this blog from Arman Khayyat where he breaks down the concept of lead scoring, why startups need it, and how our model can help facilitate the process: https://hubs.li/Q02SDrrk0

B2B advertising is evolving and account-based strategies are leading the way. But when you're a startup with limited resources, these ultra-targeted tactics can often feel out of reach. Fear not! Firebrand has you covered. In this blog, our SVP of Digital Marketing Alastair Nee shares some simplified ABM strategies for unlocking account-based advertising on a startup budget: https://hubs.li/Q02SrmF20 #AMB #ABA #demandgeneration #B2Badvertising

In today's competitive hiring landscape, it's all about adapting fast to find the right talent before someone else does. With the economy rebounding, startups will be looking to grow their marketing teams, but need the right strategy for building a top-notch marketing department. This week on FiredUp!, we're joined by Chris Jensen, Director of Business Development for marketing-focused recruitment agency JBC, to discuss game-changing hiring strategies for startups, best practices for building powerhouse teams, and actionable steps you can take to to land top talent before your competition. Listen here or wherever you get your podcasts: https://hubs.li/Q02S1V9s0 #talentacquisition #marketingrecruitment #startupmarketing

When you think of Reddit, you likely don't think of paid media. Well, it's time to start seeing the internet's crowded town square in a new light: as your B2B advertising secret weapon. You might be wondering, "What does a website with an entire community dedicated to shaming people who mount their TV too high on the wall have to do with my paid media efforts?" But we promise this site is the underdog your strategy needs! In this blog, our Director of Paid Media Patrick Brady dives into how advertising on Reddit works, why we love it, and why you should love it, too. Check it out here: https://hubs.li/Q02RS08W0 #digitalmarketing #paidmedia #reddit #B2Badvertising

Here's some news that's hot off the presses... ?? ?? Firebrand has been named as one of the Top Agencies for 2024 and as a finalist in the 'Best B2B Campaign Award' category at this year's Ragan Communications and PR Daily Awards! We're honored to be recognized in this impressive list of our agency peers, and very proud that our 'Decoding Work' campaign with Perceptyx continues to resonate. Wishing a massive congratulations to our team, our friends at Perceptyx, and our fellow top agencies and finalists! Learn more: https://lnkd.in/gvUgGyQx

The September edition of The Forge is now available! ?? We're bringing you the latest and greatest in startup #PR, #ContentMarketing, and #DigitalMarketing straight from our team of experts. Check out this month's issue for our insights on successfully using AI for your team's headshots, strategies for doing account-based advertising on a startup budget, advice for timing your funding announcements in Q4, and so much more. Don't miss out—Read now!

Writing compelling copy is an art form, but too often, we fall prey to the “rules” of writing we have adopted over time. On this week's episode of FiredUp!, Morgan, Ian, and Nicole share the details of their own writing processes and their tips for overcoming writer's block, maintaining your brand voice, and elevating your copywriting skills. Listen here or wherever you get your podcasts: https://hubs.li/Q02Rcjtf0 #contentmarketing #PR #copywriting