Firebrand Communications

You launched a PR campaign. Now what? Press coverage feels great, but without proper measurement, it is hard to know what is working and what is just noise. For startups, every dollar and effort spent on PR needs to contribute to brand awareness, credibility, or leads. Yet, many early-stage companies struggle to track real impact beyond vanity metrics like media impressions. In A Startup’s Guide to PR Measurement we break down: ? How to go beyond basic coverage counts ? The key metrics that actually matter for startups ? A framework for tying PR efforts to business goals If you are investing in PR, make sure you are measuring what matters. Download the guide here: https://hubs.li/Q039lsVq0 #PR #StartupMarketing #MarketingAgency #ebook

Marketing is evolving and Clinton Bonner, Founder of Only Human, knows how to stay ahead of the game! In the latest #FiredUp! episode, he breaks down how a product mindset can transform your #marketingstrategy—helping teams move faster, stay agile, and create real impact. Tune in for a fresh perspective on marketing innovation. Don’t miss this one! https://hubs.li/Q039Ky650 #Marketing #MarketingPodcast #MarketingAgency

#B2B tech marketers, tired of #GoogleAds feeling like a black hole for your budget? Check out our new guide where we break down the strategies, shortcuts, and smart moves to turn ad spend into actual ROI. Get the insights, skip the guesswork! Download here: https://hubs.li/Q039lGNQ0 #B2BTech #B2BGoogleAds #BrandAwareness

What makes some brands instantly resonate while others struggle to connect? It’s not just messaging—it’s brand archetypes. These 12 powerful personas shape how brands communicate, build trust, and drive engagement. Firebrand Marketing’s latest blog explores how to use archetypes in PR campaigns to create a stronger emotional connection with your audience. Whether your brand is a visionary Creator, a bold Rebel, or a steadfast Caregiver, aligning your PR strategy with an archetype gives your messaging more depth and consistency. Discover which archetype fits your brand best and how to apply it in PR: https://hubs.li/Q036QTtd0 Which archetype do you think your #brand aligns with? Let’s discuss in the comments! #BrandArchetypes #Branding #Archetypes #PR #StartupMarketing #MarketingAgency

?? #PR pros, take notes! ?? Crafting the perfect media pitch isn’t about flooding inboxes and hoping for the best (shocking, right?). In this #FiredUp! episode, we break down what actually makes journalists want to open your email instead of banishing it to the dreaded spam folder. Listen here or wherever you get your podcasts: https://hubs.li/Q038R0Vj0 #MediaRelations #PitchingTips

The Firebrand Store has the spiciest merch in B2B marketing. Good marketing takes strategy. Great marketing takes heat. If you thrive on spicy takes, high-impact strategies, and a little chaos, this collection is for you: ?? Need a little kick? Our CEO’s face is now a chili pepper. On a shirt. Yes, really. ?? SEO, ABM, PR? Pick your favorite marketing hot sauce and wear it proudly. ?? Hot slides that outshine any deck—spicier than your boldest PowerPoint transitions. Get 'em while they're hot: https://hubs.li/Q036RJ0F0 #HotTakesOnly #MarketingMerch #B2BMarketing

?? Is your ad budget paying off? ?? We've got the answer in this month's edition of The Forge. Use the exclusive data we've collected over 8+ years to give your boss, board, and investors answers about how your campaigns are *really* performing. Plus, we've got tons of other ?? insights from your favorite Firebrand experts. Enjoy!

#Thoughtleadership isn’t just for CEOs with a TED Talk habit—it’s for anyone who wants to stand out in their industry. From crafting killer content to making your LinkedIn posts actually interesting, here’s how to build a #thoughtleadershipcampaign that gets people talking. No bland corporate jargon, just smart strategies and good tips. Dive in! https://hubs.ly/Q038pV6T0 #MarketingTips

Interested in joining in on hot topic discussions in the marketing world? Do you want to have an awesome conversation with some very cool people? It's your sign to be a guest on our #FiredUp! podcast! ?? We'd love to hear your thoughts and insights on anything from trends in #PR to #growthmarketing, and share it with all of our listeners. Don't miss your chance and reach out to us! ?? Fill out the application here: https://hubs.ly/Q038fL2_0

Ever feel like #GoogleAds knows you better than your own family? Do you dream in CTR, CPC, and ROAS? Are you the type of person who secretly judges landing pages while browsing the web? If so, we should talk. Firebrand is looking for a Senior Account Executive specializing in PPC and SEO. This role is perfect for someone who: – Knows how to run high-impact paid campaigns across Google, LinkedIn, and more – Can optimize websites and content to rank for high-intent keywords – Loves digging into analytics to prove what’s working and what’s not You’ll work with some of the most innovative B2B tech brands, collaborate across PR and content teams, and have plenty of room to experiment, optimize, and scale results that actually matter. Sound like your kind of role? Apply here: https://hubs.li/Q036Rynv0 Or tag a fellow SEO/PPC wizard who should see this! #Hiring #MarketingRoles #DigitalMarketing