Victoria Toli told Financial Planning that she was ready to leave her job as a product manager at Uber when Eden Ovadia opened her eyes to a massive issue in the advisory industry: organic growth for wealth managers.
“As I started researching, the gap in the market became glaringly obvious,” she said. “I remember one advisor telling me, 'Organic growth is the first, second, third, fourth and fifth thing I think about when I wake up in the morning,' and yet all the tools available to them seemed stuck in the previous decade.” So Toli and Ovadia co-founded FINNY, an AI-powered tool that aims to solve the organic growth problem.
How does your firm go about finding and reaching out to prospects? Which tools do you use?
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