FINNY (YC S24)

Today wraps up an incredible journey at Y Combinator's summer batch. We're just getting started and excited for what's ahead as we work towards becoming the new operating system for financial advisors. Big things are coming. PS - if you're attending the YC Investor Reception tonight, stop by the 2nd floor and say hi :)

So excited for FINNY's first time at Future Proof in Huntington Beach. Can't wait to see Eden Ovadia kill it on the big stage along side some of the most exciting fintech startups I've come across (Canopy Capital Group, Dispatch, Fynancial, Jump - Advisor AI, LODAS Markets and TaxStatus). If you're also going, we'd love to meet. Book some time with us here: https://lnkd.in/eeFU2jjR Honored to have been selected as a finalist & can't wait to show what we've been working on for the past few months. Hint: it's pretty sick. Sneak peek below. To see the whole thing, you got to wait for the demo ??

"Those that just rely on markets and referrals are going to die on the vine. It’s a multi-factor equation to grow organically and inorganically" Industry leaders are realizing that the age-old strategy of relying on referrals is not cutting it anymore. While some of the larger firms spending 10M+ annually on digital marketing and lead gen, the answer is much simpler. FINNY builds all the organic growth tools an RIA would need to hit their goals. https://lnkd.in/epfXXgP5

Top three business objectives for advisors in 2024 are: 1) Adding more clients (63%) 2) Deepening relationships with existing clients (51%) 3) Improving the client experience (44%) Incredible to see the advisor-client relationship so clearly at the forefront of advisor's priorities. Join our waitlist here (https://lnkd.in/gEhn-knT) if you'd like to find out how FINNY can help achieve these objectives. Source: 2024 WealthStack survey. Credit to Davis Janowski

FINNY is so excited to be bringing on Dr. Joshua I Wilson, CMT? to our Strategic Advisory Board. ?? When asked why he is excited about FINNY: “I’ve spent my career helping advisors forge deep connections with prospects so they are the only option in their minds, but FINNY solves the problem of finding ideal prospects at scale. I'm excited about FINNY because in the hands of a well-trained advisor, this isn’t a tool, it’s a game-changer." Dr. Wilson leverages behavioral finance and his experience as an advisor and executive to catalyze the growth of wealth managers and FinTechs. He’s helped startups achieve national rankings, reignited growth in established firms, and coached advisors to find their brand and voice to stand out in the market.

Interesting @ddjanowski look at Finny - new prospecting tool, similar to @WealthFeedAI, using marketing data to provide hyper-targeted prospect lists for advisors to outreach based on ideal-client parameters? "Finny and the Great AdvisorTech Acceleration"

“The finalists for year three aren’t just demonstrating new tools; they’re offering attendees a glimpse into the next generation of financial technology,” Michael Batnick, CFA says.

FINNY (YC S24) is supercharging organic growth for financial advisors, starting with an AI prospecting tool that does all the work for them. The wealth management industry is going through some massive changes: $80T of wealth will be transferred from boomers in the next 20 years, 45K advisors are retiring, managing $3T in assets, and PE is driving consolidation in a traditionally longtail industry. Yet, organic growth is at the lowest it’s been in years, at an industry average of ~3% (barely outpacing inflation!). The problem is that finding and converting new clients is incredibly manual and inefficient. Founded by Eden Ovadia, Theodore Janson, and Victoria Toli, FINNY’s first product, a multi-channel Sales agent, allows users to sit back and relax, while it goes “out in the wild” (aka their massive database of high net worth individuals) and prospects for them. It’s like an intern, except it’s always on, running in the background. The problem FINNY is solving is resonating with the industry— FINNY won the Morningstar Annual Fintech Showcase back in June, got invited to present on the mainstage at FutureProof, and their waitlist has grown to over 70 firms. Congrats on the launch, Eden, Theo, and Victoria! ?? https://lnkd.in/gDKz5nvA

Thanks Future Proof for selecting FINNY as one of seven finalists for the Demo Drop! Dispatch,Canopy Capital Group, Fynancial, Jump - Advisor AI, LODAS Markets, TaxStatus - see you all in Huntington :)

We couldn't have said it better ourselves..