Out here doing my part! (see mural)
[TLDR: Touch-ups in Texas.]
"Analyze which branches of your company are doing well and which are not. Pour gasoline on the fire that is already burning." - Donald Miller, "Marketing Made Simple"
In August of last year, I took a hard look at what was working for Finer Side and what wasn't. Custom manufacturing? Not so much. Cabinet and trim installs? Few and far between. Touch-ups and repairs? Bingo, we have a winner. That line of work has proven to be a fantastic fit for both me as an individual and us as a company, so we shifted our focus solely in that direction.
?
Specializing in that niche led to the bulk of our work coming from travel jobs: places in Texas, Tennessee, and Louisiana (to be featured in upcoming posts). This travel element fits us as well; although, for a more consistent flow of jobs, it seemed wise to also consider relocating to a larger city with a growing market. Much prayer, research, and networking all seemed to point to Texas.
So, I'm back in Austin for a few months, testing the market here by offering wood touch-up, repair, and punch services in high-end residential and commercial settings. I've been building a network of subcontractors along the way (adding some reality to the royal "we") and am incredibly grateful to all who've had a hand in getting us this far. I can't see the future, but my faith is in the God who holds the future.
Off we go into the wild blue yonder. Stay tuned.