FindHerFootball

Women’s sports fans are loyal. They support brands that support their teams. #SoccerFans #Sponsorship #BrandBuilding

There’s still so much unexplored space to sponsor, support, and elevate both women athletes and student-athletes through smart partnerships. ?? The time to invest in women’s sports and NIL is NOW. DM us directly to chat about what’s got you interested! FindHerFootball wants to help your business take the first step in women's soccer! ?? #WomenInSports #WomensSoccer #AthleteMarketing

3 Tips for College Athletes to Secure Local NIL Deals ?? College athletes often miss out on NIL opportunities with local businesses. These businesses want to sponsor athletes but don’t always know how it works. Here’s how you can bridge that gap: 1?? Educate Local Businesses: Explain NIL basics, share examples, and offer reasonable options 2?? Build Your Personal Brand: Engage with your local community and create authentic content 3?? Offer Measurable Value: Show engagement metrics, set clear deliverables, and track impact Local businesses are ready to engage in NIL—help them see the value and create lasting partnerships. ?? #NIL #CollegeAthletes #SportsMarketing #LocalBusiness #Partnerships #FemaleAthletes

Understanding Sports Marketing vs. Sponsorship-Linked Marketing Sports marketing is like wine marketing or tourism marketing—it's the marketing of something specific. Sports brands or properties sell various offerings, including rights to sponsors, which is part of the broader sports marketing strategy. This strategy involves ticket sales, fan engagement, and enhancing brand visibility by tapping into the excitement and loyalty of sports fans. Sponsorship-linked marketing is what happens after the sale. It's a tactic within sports marketing where brands buy not just logo space, but access to a team's emotional bond with its fans. This enhances credibility and strengthens brand loyalty over time, by building a strategic alliance between the brand and the sports property. ?? Interesting read on sponsorship-linked marketing! According to Cornwell, Weeks, & Roy (2005) in their article Sponsorship-linked marketing: Opening the black box (Journal of Advertising, 34(2), 21-42), brands that truly activate their sponsorships, rather than just buying visibility, are able to create powerful connections with their audiences. ?? For more insights on this strategy, check out the full study here: https://lnkd.in/gAbBeEfN #sportsmarketing #sponsorshiplinkedmarketing #marketingpro

Marketing isn’t just about selling—it’s about creating value! ?? Here are some key marketing terms every pro should know: ?? Marketing: The art of delivering real value to customers, not just pushing products. ?? Sport Marketing: Selling the experience, from tickets to sponsorships, just like concerts and airlines use dynamic pricing! ?? Sponsorship-Linked Marketing: Big brands teaming up with sports to reach passionate fans. Think logos on jerseys and stadium names! ?? Dynamic Pricing: Prices that shift based on demand—just like flight tickets or last-minute game seats. ?? Two-Stage Pricing: Pay to enter, then pay for more—like memberships or exclusive seat licenses. Marketing is everywhere! Where have you seen these strategies in action? Drop your examples below! ???? #Marketing #SportsBiz #BusinessTips

Most people think sport marketing is completely unique. But the truth? It shares key strategies with airlines, music, and retail: If you’ve ever bought a flight, attended a concert, or subscribed to a membership, you've seen how sports teams use the same tactics. Airlines use dynamic pricing—ticket prices change based on demand. Sports teams do the same for games. Concerts offer VIP packages. In sports, it's called two-stage pricing—season ticket holders get early access to premium seats. Brands pay big money for sponsorship-linked marketing, attaching their name to teams to tap into fan passion. Want to market like the pros? Think beyond sports: - Study airline and concert pricing. - Learn how membership models drive loyalty. - See how brands leverage partnerships for marketing. The best sport marketers don’t just focus on sports. They take winning ideas from everywhere. #SportsMarketing #MarketingPro

Sport marketing isn't just about selling tickets. It’s a game of passion, strategy, and smart branding. Here's how top brands leverage it for massive impact: Most people think sport marketing is just ads at stadiums. But the real power lies in sponsorship-linked marketing. This kind of marketing is where brands don’t just promote, they become part of the game. Brands like Nike, Red Bull, and Pepsi invest in partnerships that go beyond logos on jerseys. They buy access to the emotion, loyalty, and excitement that sports bring. Here’s why it works: - Fans connect emotionally with teams and athletes. A brand linked to that passion earns trust effortlessly. - Events drive engagement. Sponsoring a major match or tournament guarantees exposure to millions. - Dynamic pricing ensures maximum revenue based on real-time demand, a strategy airlines also use. Want to see sport marketing in action? Follow how teams activate sponsorships during the next major sporting event. It's not just advertising—it’s alignment with something people already love. #SportsMarketing #BrandActivation #WomensSports

5 to Win: Crystal Clear Insights 1. How should brands approach women's sports sponsorships for maximum impact? For me: Picking a specific niche and owning it. Why? ? Brands that specialize see stronger engagement. ? Untapped opportunities exist across many sports. ? Focus builds long-term loyalty. Be intentional. 2. What is the most effective way for brands to support gender equity in sports? For me: Telling stories that highlight real athletes. Why? ? Personal journeys create emotional connections. ? Fans reward brands that invest in gender equity. ? Visibility drives lasting industry change. Make it personal. 3. How can social media help grow women's sports? For me: Prioritizing digital-first strategies. Why? ? Traditional media coverage is lacking. ? Digital content reaches engaged, younger audiences. ? Athletes excel as digital storytellers. Meet fans where they are. 4. What stops brands from investing in women's sports—and how should they overcome it? For me: Fear of not getting it perfect. Why? ? Waiting means missing valuable opportunities. ? Fans appreciate any effort, not perfection. ? The cost of inaction keeps rising. Take the first step. 5. What women's sports trends will shape the future? For me: Brands fully integrating female athletes into marketing. Why? ? Sponsorship deals are expanding rapidly. ? Consumers demand authenticity in brand partnerships. ? Equity storytelling is becoming essential. The shift is happening now ?? #Sponsorship #SportsMarketing #WomensSports

?? Capture Hearts, Not Just Eyes! Nike's "So Win" Super Bowl LIX commercial exemplifies how brands can create authentic, impactful experiences that resonate with audiences. The 60-second black-and-white spot features elite female athletes—including Caitlin Clark, JuJu Watkins, and Jordan Chiles—addressing the challenges and biases they face in sports. Narrated by rapper Doechii and set to Led Zeppelin's "Whole Lotta Love," the ad encourages women to persevere and succeed, challenging outdated expectations placed on them. This campaign aligns with Nike's strategy to reconnect with audiences through authentic storytelling, celebrating resilience and defiance. It has been praised for highlighting women's sports and challenging stereotypes, emphasizing the importance of visibility and support for female athletes. By featuring prominent female athletes and addressing pertinent issues, Nike's "So Win" commercial not only promotes its brand but also fosters a deeper connection with viewers, inspiring and empowering them. #Empowerment #Engagement #NikeAnalysis

Tap Into the Heart of Sponsorship! ???? Forget the old-school focus on impressions are gone. The future belongs to genuine emotional connections that resonate with your audience. Sentiment analysis is transforming how brands gauge their impact, ensuring your message not only reaches audiences but moves them. Sports offer a unique platform for this! Just look at Nike and Coca-Cola, who don’t merely seek visibility at events but aim to inspire loyalty and deep emotional ties. By embracing the values of women’s soccer, brands can create meaningful bonds with their audience. Ready to pivot from mere exposure to cultivating passionate brand advocates? Let the power of sentiment lead you to lasting success. ????