Finch Brands

Did you notice anything different in the soup aisle when doing your holiday shopping??? Campbell's recently rebranded from "Campbell's Soup" to “The Campbell's Company." This shift reflects their expansion beyond soups to include snacks and beverages, aligning their identity with their broader product offerings. Rebranding is a strategic decision that goes beyond simply updating logos or marketing. It requires a thoughtful brand strategy to realign your brand identity with your story, audience, and future vision. Here are key reasons why a brand might consider a brand name change: 1?? The brand has outgrown its original purpose. 2?? The target audience has shifted or evolved. 3?? Mergers, acquisitions, or strategic pivots create confusion with the current name. 4?? The existing name no longer supports long-term strategic goals. Have you ever been involved in a brand name change? What factors influenced that decision? #brandnamechange #brandnamechangestrategy #brandingconsultants

Let's talk about the real value a brand consultant brings to the table. ?? It's not just about strategy or positioning—it's about challenging assumptions and uncovering the opportunities hiding in plain sight. The best consultants push you to question what you think you know about your brand through research and data. They can help facilitate the tough stakeholder conversations that lead to business clarity and growth. If transformative insights are your goal, here’s what you should expect when you hire a brand consultant or engage in a brand development exercise (or ‘rebranding’): ? Research, strategy, and design services ?? Increased revenue and growth across key financial metrics ????Enhanced talent acquisition and retention ??More efficient and effective marketing program ?? Greater price elasticity Read our article for more tips ?? #brandconsultants #brandconsulting

Insights leaders - Join us for a webinar where you'll learn tips to elevate your insights community, identify a path forward, and take your MROC from status quo, to status WHOA! Join our webinar to learn how to elevate your insights community! #InsightsCommunity #MROC #CommunityPanel #InsightsPlatform #Research

Finch Brands is hosting "Surviving or Thriving? An Insights Community Roadmap for Success". Make sure to attend it today at 1pm ET.

???Is your insights community meeting its full potential??? With an NPS score of 61, we know what it takes to build a high-performing community that drives real results. Join us tomorrow as we explore how to take your community to the next level. We'll share key metrics to gauge your community performance and tangible actions to overcome the routine challenges of technology, engagement, and service. This is about more than tools and tactics—it's about building a thriving community that truly delivers value. Join us for this interactive session where we'll share resources on how to improve your community today! ?? Wednesday, November 20 at 1 PM ET Let's challenge the status quo. Register now to be part of the conversation.

Do You Really Know Where Your Next Big Opportunity Will Come From? ??? How about a laundromat? ?? In the latest episode of Champions of Purposeful Change, Nina Kentsis, Director of Client and Market Insights at UBS, shares how a chance encounter in her building’s laundry room led to a career-defining opportunity. Learn about navigating career moves and how to transition from agency to client-side roles—and make it count. Discover how embracing creativity can help you communicate insights more effectively. And see how maintaining curiosity and flexibility can lead to unexpected, transformative career paths. ?? Listen here: https://vist.ly/3mmexh3 Have you ever had an unexpected moment shape your career? Share your story below! ??

Enough of 'Just Okay' - are you ready to elevate your insight community? Join us for a live webinar where John Ferreira, Timothy DeGennaro and Matt Worden will address the challenges associated with service, tech, and respondents, in order to elevate your insights community from status quo to status WHOA! ?? Wednesday, November 20 at 1 PM ET ?? Register here https://vist.ly/3mm999t

Enough of 'Just Okay' - are you ready to elevate your insight community? Join us for a live webinar where John Ferreira, Timothy DeGennaro and Matt Worden will address the challenges associated with service, tech, and respondents, in order to elevate your insights community from status quo to status WHOA! ?? Wednesday, November 20 at 1 PM ET ?? Register here https://vist.ly/3mm999t

ICYMI ?? We loved supporting this Spooktacular event and are so happy to have worked with such a scary ?? group at the Children's Crisis Treatment Center ??Please check out the great work they do! Big ups to AIA Philadelphia and Philadelphia Emerging Architects and DesignPhiladelphia and to all of the volunteers involved! ??

Why do you need a strategic insights partner for your brand? When faced with a fast-evolving market, understanding customer sentiment can make all the difference. We recently helped a major apparel retailer achieve just that—homing in on key brand opportunities to stay ahead of the curve and resonate more deeply with their customers. If you're looking to understand your brand’s positioning in a rapidly changing landscape, Finch Brands can help guide you with the insights needed to grow. See how we've helped companies large and small elevate their brand's impact. Check out our case studies and more -> https://vist.ly/3mkjxvd