Finaloop

?? Remember when Amazon made that "crazy" decision to let competitors sell on their platform 24 years ago? Today, third-party sellers account for 61% of Amazon's marketplace sales. That's not just a number—it's a revolution in retail. New data reveals the shifting landscape of ecommerce: ??68% of brands saw their 3P commerce revenue increase in the last year ?? 70% of brands get up to half their revenue from 3P sales ?? The average brand sells on 4 different marketplaces But there's a catch: While brands are racing to embrace multichannel selling, they're hitting a wall with: ?? Comparing ROI across platforms ?? Managing inventory across marketplaces ?? Syncing data between different channels Success in this landscape of retail isn't just about being everywhere—it's about mastering the complexity of selling everywhere. Are you facing similar challenges with your multichannel strategy? Learn more about it here >> https://lnkd.in/e4xGkJPf #Ecommerce #Retail #DTC #multichannel

With such a strong network of ecommerce finance experts, we thought - hey, why won't we bring their views, insights, stories, and tips all into one place, for you to easily consume golden nuggets of actionable DTC financial knowledge? No reason. Besides the possibility of otherwise taking longer coffee breaks, maybe. So here goes: Finaloop's DTC Finance Insider's Club! Where we ask a our partners for some insights, add our own angle, and gift wrap it for all you DTC founders out there. And in our debut edition, we asked them: How the DTC brands they work with are optimizing cash flow and inventory for the holiday season? Here's what Alicia Thrasher of KEPTfinance, LLC | Courtney Myers, CPA of Freedom Finance | Jeff Lowenstein and Jon Blair of Free to Grow CFO | And our very own Jacob Becker had to say. >> https://lnkd.in/eReCScr7

How Will Trump's 2nd Administration Impact Your P&L? With potential shifts in trade policies, immigration, tax reforms, and cost structures, businesses could see significant changes to their bottom line. From rising COGS and inflation concerns to possible tax breaks, we dive into the key financial impacts that might reshape your P&L. Stay ahead of the curve—read the full blog by Jacob Becker to understand what these policy shifts could mean for your business finances. ?? https://lnkd.in/dgR46UwN #Finance #Trump #PAndL #COGS

If you think inflation hit hard on grocery bills, you are probably not a DTC brand founder. ?? Cause to them, rising costs mean a complete rewrite of the whole playbook. A restart. And we're mostly talking about the rising ad costs - which have doubled customer acquisition costs since 2019, with some brands now spending 50% of their marketing budgets on paid ads. This is a wake-up call to anyone still putting most of their focus on traditional metrics like ROAS and CAC. They are not telling the full story. Instead, you should be paying attention to these trends: 1) Surface-level metrics → True profitability metrics 2) ROAS obsession → POAS (Profit on Ad Spend) focus 3) Basic CAC → New Customer Acquisition Cost (nCAC) Because you can have sky-high ROAS and still lose money - that is if you're not accounting for landed costs, operational expenses, and SKU-level lifetime value. And so, the paradigm shift ecommerce leaders need to embrace is that success in today's DTC landscape demands not just marketing expertise but sophisticated, holistic financial literacy and tracking. >> https://lnkd.in/d_2JxVgS #ecommerce #digitalmarketing #DTC #ROAS

The fact Amazon opened its legendary supply chain to handle ALL your orders - whether they're from Amazon, your website, or even, gasp, TikTok, is Bezos playing 4D chess. ?? But here's the plot twist: While Amazon's offering some sweet discounts (25% off storage? Yes, please!), they're essentially becoming the "toll booth of commerce." Think about it: They already control nearly 50% of US ecommerce. Now they want to manage your entire supply chain too. The catch? Your profitability anyway hinges on keeping razor-sharp margins, based on obsessively accurate books. With Amazon's fees and shifting deadlines (looking at you, early Black Friday), that need becomes even more critical. Just published a deep dive into navigating this new reality. >> https://lnkd.in/dSyaXH-V #Ecommerce #SupplyChain #Amazon #DTC