What Zombie Brands can Teach you about Sales and Marketing About 10% of businesses in the U.S., are zombie brands. They carry valuable lessons that help improve your inhouse sales and marketing strategies. ?? Adaptability - Whether it is a brand, business, or your sales/ marketing strategies, every entity that is able to adapt, survives and thrives. ?? Brand Affinity - A major factor in the evolution of zombie brands is the affinity they created in their customers for the brand. Gaining inspiration from zombie brands, modern brands must practice viewing change as an opportunity to reinvent and grow. ?? Staying Watchful of the Don’ts of Brand Existence - Zombie brands though amenable to resurrection, become zombies in the first place because of costly mistakes. Some of these include: ??Lack of a well-defined audience ??Misaligned strategies ??Deterioration of their emotional connect with target audience Modern brands need to elevate themselves to a position where they are adaptable, innovation-friendly, and possess the ability to respond to mercurial markets. Invite your thoughts on the lessons imparted by zombie brands! #ZombieBrands #MarketingEvolution #BrandResilience #B2BStrategies #SalesGrowth #AdaptAndThrive #CompetitiveEdge #MarketTrends
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