Final Boss Sour

Final Boss Sour just achieved a huge milestone! In just a few months we have done $1M in sales on TikTok Shop! It's been a roller coaster journey, with high highs and lower lows but the learnings were worth it all. Can't thank this team enough for all the hard work. We're just getting started! ??

Final Boss Sour just achieved a huge milestone! In just a few months we have done $1M in sales on TikTok Shop! It's been a roller coaster journey, with high highs and lower lows but the learnings were worth it all. Can't thank this team enough for all the hard work. We're just getting started! ??

As one of the earliest founding members of Liquid Death, James Hicks knows how much a brand identity means to a consumer packaged goods (CPG) company. ?? ?? ?? With over 12 years of experience working with startups and his knack for innovation and brand-building, James recently channeled his expertise into creating Final Boss Sour, a company that crafts incredibly sour treats using real dried fruit. In our latest interview, James shares insights on: ? The branding and storytelling behind Final Boss Sour ?? His biggest takeaway from Liquid Death when it comes to branding ?? How to create brands in the CPG sector that resonate with the target audience ?? How to balance innovation with consumer expectations in the CPG space Check it out now! #cpg #gfrfund #venturecapital #startups #branding #storytelling

Final Boss Sour is the most followed sour candy brand on YouTube! We just crossed 200k Subscribers. ?? How? Our goal with any video is simple.. To entertain. We rarely “sell” the product Our content pillars are humor and nostalgia And when our ideas come to life.. boy is it fun to see!

*PAID* EXTRAS NEEDED! Tomorrow we shoot our biggest Final Boss Sour video yet at 9AM in OREM UT. If this sounds like a fun activity with your kids, bring em! Here are the deets: ???? Need ages 6-12 ?? All kids will be paid ? 9AM, for about 2 hrs ?? Shooting in Orem, UT ?? Tomorrow, August 8th ?? Free Final Boss Sour taste testing ?? Kids clothing must have ZERO LOGOS Again, anyone in that age range is welcome. Bring your kids, bring their friends, it's gonna be a good time! DM FOR EXACT ADDRESS!

A hater left a comment on my latest LinkedIn post and deleted it after my response. It was such a good roast and education moment that I want it to live on forever. Enjoy ??

The "Art" of Going “Viral” Is it an art? Is it an equation? Or is it just luck of the draw? In 2015, when I started my video making career, the idea of “going viral” intrigued me immensely. The fact that you could upload a video and be seen by millions overnight seemed like the opportunity of a lifetime. I studied other viral creators for years & even got a job at an ad agency to learn more about social behaviors. and in 2020, TikTok gave me the chance to put my learnings to the test. Today, my own channels have a combined 3.5 billion views and 10 million fans. Yet, I still question if I know what i'm doing. That is, until I put my knowledge to the test with something completely different - Final Boss Sour. With my decade of studies and well thought out hooks, the brand has amassed 50+ million organic views and nearly 200,000 fans in under a year. Even with big hits in the past, our most recent spot gaining traction hit different. When I wrote it, I knew it was going to blow up. The whole team did. But upon uploading it flopped. Hard. Often times the content you think is going to pop, flops. And the content you think is going to flop, pops. I'm too veteren to linger on failed attempts at virality, so I moved on and started writing my next video. But on Monday morning the team notified me that our video was exploding on YouTube. I was as giddy as a school boy whose absent father remembered to pick him up from class. It wasn't only the views, but the comments. In a world full of garbage ads, we made something for the people. This video aided us in having our biggest drop yet. Do it once, call it luck. Do it twice, might be on to something. Do it 4 years straight, write a book on it ??

Keep reading if you like coffee and/or sour candy…. First 50 people to comment on this with a guess of how many Final Boss Sour Packets are in these boxes, Tommy Riggs and I will send you a Starbucks Gift Card.? In honor of National Sour Candy Day, the closest 100 guesses will receive some free Final Boss Sour (hint it’s between 1 and 5000).? We all need our Wednesday pick-me-up ?? Many have asked why I do this every week = there's too much "taking" on social media and not enough "giving"

??A Message From The Final Boss on National Sour Candy Day?? ?? Dear Gooberlandians, Happy National Sour Candy Day, especially to all the whiny creatures who are unhappy with my ruthless rule since returning from 80 years of exile. On this holiest of days, let us remember the rich heritage of the celebration. Let us honor the mid-level brand exec at some Big Sour Co. who sent enough signatures to some company with no real authority to designate the holiday. Our forefathers tell us that despite the accomplishment, the act did not make up for a year of poor productivity and the patron exec again was given just the mid-tier of annual bonuses. While trapped in an expired pickle jar for 80 years, I counted the days in cucumber seeds and dill flakes to make sure I never missed this day. I celebrated by reciting the Regal Theater’s pre-movie policy reminder and refreshments plug. It kept me sane. And now that I am back in sour power I want to take a break from enacting revenge on the realm that banished me and wish you all a joyous National Sour Candy Day. To give back today, I am offering all new customers a free box with their first purchase. Sure, we offer this deal everyday, but- Sincerely, The Final Boss

Last week, Final Boss Sour did the 8th most sales in the Food and Beverage category on TikTok Shop. We are also currently the 2nd fastest growing brand in the Food and Beverage category. ?? Not just Snacks or Candy, we are talking the whole Food and Beverage category. Insane Growth. Thank you Jem Wilner and the rest of the TikTok team for the support! Ali Mirzaei you're a TikTok Shop wizard and we wouldn't be here without you! The quest to #1 continues! ? ??