FI GROW Solutions

?? From Our Archives: Navigating Rising Interest Rates in Digital Advertising: As market conditions shift, so must the strategies behind digital advertising. Meredith Olmstead and Ida Burr, our Digital Ads Manager, delve into how rising interest rates impact digital marketing efforts for financial products. Here are the key strategies covered: ??Geographic Targeting: Adjust your targeting to be closer to physical branches to ensure the leads you get are high quality and likely to convert. ?? Refined Demographics: Exclude unknown demographics in ad settings to increase the quality of traffic and reduce waste. ?? Adaptability in Ads: Use dual ad setups to allow for quick adaptation to rate changes without disrupting ongoing campaign performance. These insights are invaluable for banks and credit unions looking to optimize their digital advertising strategies in a dynamic economic environment. For a deeper dive into these tactics and to hear more about how we can help your institution adapt, check out this podcast episode from our archives. ?? https://lnkd.in/g6zkUsCC #FinancialMarketing #DigitalAdvertising #InterestRates #BankMarketing #CreditUnions

?? New Podcast Alert! Discover the importance of precise marketing goals with Meredith Olmstead and Kristin Mock from FI GROW Solutions. In this episode, they discuss the critical need for specific, actionable objectives within marketing teams at banks and credit unions. Tune in as they explore effective strategies for enhancing alignment and communication across departments to drive substantial institutional growth. Tune in today: https://lnkd.in/gmpQEsCJ #BankMarketing #CreditUnions #StrategicPlanning #MarketingGoals #FinancialMarketing

Who’s going to tell him it’s only Tuesday? ?? We hope everyone has a FANTASTIC week and don’t worry, Friday will be here before you know it! #officehumor #figrowsolutions #isitfridayyet #dogsofsocialmedia

?? Maximizing Digital Advertising ROI for Financial Institutions For marketing teams at banks and credit unions, ensuring that your digital ads agency delivers genuine value is key. Here are some proactive steps to ensure your investments are well-protected: 1?? Maintain Ownership of Ad Accounts - Always have direct access to your ad accounts. This transparency allows you to monitor campaign performance and spend independently. 2?? Demand Detailed Reporting - Insist on detailed, transparent reporting from your agency to see exactly where your budgets are going. 3?? Opt for Flexible Contract Terms - Avoid long-term commitments until you're confident in the agency's ability to deliver consistent results. To dive deeper into these strategies and discover more about building a trustworthy relationship with your digital ads agency, we have an entire episode all about how to avoid getting scammed by your digital ads agency. ?? Listen now to ensure your digital advertising efforts are as fruitful as they should be. https://lnkd.in/grjH3P2D #DigitalMarketing #CreditUnions #Banking #FinancialServices #Podcast

?? Gen Z Wants Seamless Digital Experiences: Is Your Financial Institution Really Delivering? ?? As Gen Z grows within the market, their preferences are driving crucial shifts in the financial sector. Is your institution ready to meet these evolving demands? Incorporating intuitive designs, robust digital platforms, and real-time interactions is crucial for attracting and retaining this pivotal demographic. ?? Make sure you are looking for ways to enhance your digital strategies to not only satisfy but surpass Gen Z's expectations, making your bank or credit union their preferred financial partner. #DigitalBanking #GenZ #FinancialServices #UserExperience #BankingInnovation

?? New Podcast Episode Alert! Join Meredith Olmstead, CEO of FI GROW Solutions, and guest Samantha Paxson, founder of Power & Light Collaborative, as they delve into enhancing member-centric strategies in the credit union industry. In this episode, they explore how community banks and credit unions can shift from traditional product-centric approaches to prioritizing member engagement and satisfaction. This strategic shift ensures services are not only offered but tailored to what members truly need and use. Sam brings a wealth of experience from her role at EY and her deep involvement in the credit union space, making this a must-listen for industry professionals aiming to stay competitive in a rapidly evolving market. Tune in to gain insights on using technology to engage members actively and personalize their experiences, thereby fostering loyalty and driving growth. Listen now: https://lnkd.in/guhMXrwB

?? New Podcast Alert! Join Meredith Olmstead and Kristin Mock as they delve into transforming websites for banks and credit unions into dynamic digital branches. Learn how smart content on homepages can dramatically enhance user engagement and conversion rates. Dive into the latest episode for essential insights on customizing digital experiences. Tune in now: https://lnkd.in/gxejVQJp #DigitalBanking #CreditUnions #BankMarketing

Kristin Mock finding inspiration in unexpected places—like the next table's conversation ??. We can't be the only ones who stumble across interesting conversations happening all around us. #RemoteWork #CreativeSpaces #figrowsolutions

? 1 Day Left—Secure Your FREE Spot! Time’s almost up! Tomorrow, January 30th, we’re hosting a FREE webinar on how bridging the gap between marketing and lending can supercharge your digital engagement—especially when it comes to attracting Gen Z. What You’ll Learn: ?? Data-Driven Insights – Use analytics to personalize member experiences ?? Seamless Conversions – Turn leads into new accounts without missing a beat ?? Powerful Collaboration – Combine marketing and lending teams for real revenue growth Don’t Miss Out: Register now: https://lnkd.in/gxHQnRXc #GenZ #FinancialInnovation #TeamCollaboration #MarketingStrategy #DigitalEngagement #FinancialMarketing

? 2 Days Left to Register! Ready to level up your Gen Z engagement? Don’t miss our FREE webinar on January 30th where we’ll share data-driven strategies to bridge the gap between marketing & lending and turn leads into real revenue. What You’ll Learn: ?? Data Insights for personalized member experiences ?? Seamless Conversions from leads to new accounts ?? Team Collaboration to maximize impact Register now: https://lnkd.in/gxHQnRXc #GenZ #FinancialInnovation #FreeWebinar #MarketingTips #DigitalEngagement #FinancialMarketing