Fig Industries

As March Madness starts flooding the mediascape, the team here at Fig Industries is focused on a different kind of bracket for our monthly insights—one that can help your brand navigate mergers, transitions, and new ventures on the horizon this year. ?? Read more at https://lnkd.in/evEvg-Cz. #figindustries #marketing #design #branding #makingbrandsmemorable #insights #marketingtips #marchmadness #brandarchitecture

Project feature: Luxe Salon & Spa messaging & rebrand A Lancaster legacy in the salon and spa space, Luxe came to our team to reestablish their brand's identity to embody the laid-back luxury they are known for. Inspired by the colors of Palm Springs and playful coastal brands, they tasked us with crafting new messaging for the brand paired with a reinvented logo and refreshed color palette. Our proposed tagline—Hello, Lovely—set the tone for the approachable and modern logo that uses playful flourishes and an italic typography style that suggests progress into the future while paying homage to the past. Empowered with the new set of verbal and visual guidelines, the Luxe team has given their spa and salon space a complete makeover—welcoming existing and new customers to come in for a new look of their own. #figindustries #designstudio #brand #branding #makingbrandsmemorable #rebrand #logodesign #messaging

Spring is right around the corner, the time where the world awakens from its winter slumber, and we are reminded that growth and transformation are within reach. The launch of @figlancaster Spring Issue launch @evermoreevents, reminded of why I love Lancaster so much. Fig has spent nearly 20 years connecting us to the makers, dreamers, and doers who make Lancaster feel like home. This spring issue is a celebration of the simple joys that make life sweeter, whether it’s the nostalgia of pastel cotton candy, the warmth of local businesses, or the magic of moments that turn into lifelong memories. And tonight, we gathered in the perfect setting to reflect on just that. Evermore, with its warm and inviting space, is built on the belief that love and celebration should be accessible to all. The team behind it understands the importance of creating unforgettable moments without the weight of unattainable costs. It’s a place where weddings, gatherings, and meaningful connections take center stage, proving that beauty isn’t about extravagance, it’s about intention. But amidst the excitement of what’s ahead, there was also space tonight for remembrance. Fig dedicated this issue to Bill Forrey, a beloved member of their team whose presence left a lasting impact on so many. His kindness, wisdom, and ability to bring people together will be deeply missed, but his influence lives on in the work he helped shape and the community he uplifted. Lancaster is a city in motion, constantly evolving, welcoming new faces, and embracing new ideas. Yet at its heart, it remains a place where community is not just a concept but a way of life. As we step into spring, a season of growth and renewal, I am reminded that the most meaningful change happens when we nurture what we love, when we support those around us, and when we find joy in both the grand and quiet moments. If you haven’t picked up the latest issue of Fig yet, let this be your sign to do so. Let it inspire you to explore Lancaster with fresh eyes, to support the businesses and people who make it special, and to find joy in your own community, because at the end of the day, isn’t that what it’s all about? #Lancasterpa #supportlocal #community #strongertogether #supportsmallbusiness #joy #spring

Project feature: Cut the Salt campaign Stroud Water Research Center is on a mission to raise awareness about winter road salt use, which has increased dramatically in recent decades. Leading up to Winter Salt Awareness Week, we partnered with Stroud to craft a campaign that would inspire meaningful action by spreading knowledge on the unseen impact of road salt on our freshwater ecosystems. The entire team at Fig Industries had a hand in bringing this impactful campaign to life. We began by proposing a series of simple yet clever name option, collaboratively choosing Cut the Salt and building a mood board to inform the visual that would support the campaign. Paired with intentional messaging, we crafted a suite of materials centered around a custom designed water testing kit package that invited people to test local waterways for salt runoff and report their findings. Empowered with these cohesive campaign materials, Stroud was able to execute strategic touch points and connect with new advocates for their mission. #campaigndevelopment #waterresearch #stroud #marketing #design #branding #makingbrandsmemorable #figindustries

Our founder, Deborah Brandt, is the latest guest on the Founders' Forum podcast with Marc Bernstein! ????? Founders' Forum highlights the journeys of entrepreneurs, exploring their successes, challenges, and visions for the future. In this episode, Deb shares how storytelling, branding, and resilience drive Fig Industries' mission to support small businesses, revitalize communities, and foster meaningful collaboration. Click the link below to hear the full podcast! ?? https://lnkd.in/ec96UDx6 #podcast #founder #figindustries #storytelling #entrepreneurship

Join us in welcoming our new Digital Content Manager, Carly Patterson ?? Carly is an experienced destination marketing professional and small business owner, with a hospitality degree from Penn State. Known for her creative approach to storytelling, she is passionate about promoting small businesses and creating content that reflects the heart of a city. Carly’s career has focused on supporting vibrant communities and crafting engaging features that inspires exploration. When she’s not on social media, you will find her all around the world, enjoying new foods, cultures, and adventures.

We are excited to announce Kaylee Masullo has been promoted to Senior Designer here at Fig Industries! ?? For nearly four years, Kaylee has helped numerous clients bring their brands to life, added an artistic flair to her illustration and animation work, paired her creative ideas with an eye for the details, and maintained a spirit of learning that has strengthened our curiously creative team. Join us in congratulating Kaylee on this exciting career milestone!

This month, our Senior Web Designer Will Teodori and Account Manager Jaimie Russo collaborated to bring you insights on data-driven design. Their biggest takeaway? The advantage of designing for the digital world is tracking audience behavior, which helps you make intentional choices and strategize for the future. Read more insights from the Fig Industries team at figindustries.com/insights.

In case you missed it, our team shared a few creative highlights from 2024 in our January newsletter. Curious to stay connected? You can read the email and subscribe for more monthly insights ?? ?? https://lnkd.in/eXfugmd7

Join us in welcoming our new Digital Content Manager, Carly Patterson ?? Carly is an experienced destination marketing professional and small business owner, with a hospitality degree from Penn State. Known for her creative approach to storytelling, she is passionate about promoting small businesses and creating content that reflects the heart of a city. Carly’s career has focused on supporting vibrant communities and crafting engaging features that inspires exploration. When she’s not on social media, you will find her all around the world, enjoying new foods, cultures, and adventures.