Fieldwork

Fieldwork is proud to announce Nikki Darré as our new President. With a legacy at Fieldwork that spans over three decades, Nikki has been a transformative leader, particularly recognized for her excellence in operations and people management. Her deep understanding of organizational dynamics and her ability to uplift her team members have been crucial to our success. Nikki's holistic approach extends to every aspect of our operations, from enhancing research spaces to optimizing participant and client experiences. As she steps into her new role, replacing the esteemed Steve Raebel, we are excited to see how her innovative leadership will continue to shape the future of our field. From Partner and Executive Vice President, Sarah Kotva: I'm thrilled about the future of Fieldwork under Nikki's leadership. As the natural choice for President, Nikki has been instrumental in driving our success across various aspects of the organization. From expertly managing our focus group facilities to overseeing high-volume recruitment call centers, her contributions are invaluable. Nikki's clear vision for advancing our operations ensures that Fieldwork continues to support iconic companies and brands. Her leadership will enable us to help these companies connect with their customers, make informed business decisions, and bring innovative products and services to the market. From Partner and Executive Vice President, Carlos Martinez: Nikki Darré’s leadership at Fieldwork has long been defined by her ability to build up team members around her exhibiting a deep understanding of what makes an organization thrive. Her impact extends beyond operations—she has shaped how we think about research spaces, participant and client experience, and the future of our industry. As she steps into the role of President, I have no doubt her passion and expertise will continue to push Fieldwork forward in new and exciting ways. Congratulations, Nikki! Join us in celebrating Nikki’s well-deserved appointment and her continued impact on our industry!

This International Women's Day, we're taking a moment to acknowledge the naturally strong female presence at Fieldwork. With women making up 73% of our team and 74% of our leadership, their talent and guidance are integral to our success. At Fieldwork, diversity is not just a goal; it's our reality. Here's to every woman who makes us who we are every day. #InternationalWomensDay #TeamFieldwork #FaceToFaceMRX #WomenInResearch #Insights

Our facilities aren't just venues; they are hubs for legal expertise and jury research. Join American Society of Trial Consultants (ASTC), Dr. Monique Coleman, and Fieldwork Atlanta on March 27, 2025, to experience firsthand our state-of-the-art amenities designed to facilitate meaningful trial research while networking with peers. Registration and more info here: https://hubs.la/Q039yfMY0 #FaceToFaceMRX #TrialResearch #Attorney #MockJury #Litigation

?? Phoenix Researchers, sharpen your pencils! Jessica Josset is in town on March 18 to transform your screener struggles into successes. Get ready to learn and level up your research with this interactive workshop in partnership with Women In Research (WIRe). Sign up for free today: https://hubs.la/Q036hRZc0 #FaceToFaceMRX #WomenInResearch #Insights #mrx

As Ramadan begins, we recognize the values of patience, generosity, and reflection that this month represents. To everyone observing, we extend our warmest wishes for a peaceful and blessed month. May it bring a deep sense of gratitude, and stronger bonds of community. Ramadan Mubarak! ?? #RamadanMubarak Here's what Ramadan means to Fieldwork's very own Bisma Zafar: Ramadan is a time of reflection, gratitude, and cherished traditions. Growing up, my siblings and I would stay up after suhoor (the pre-dawn meal before fasting) playing Jenga and other games until we fell back asleep—some of my favorite memories. I still love the little things that make this month special, like events at the mosque, eating and drinking special foods like potato rolls and Rooh Afsa, to planning for Eid (the celebration that marks the end of Ramadan) and picking out beautiful outfits to celebrate. But most of all, Ramadan reminds me how much I have to be grateful for. There are billions of people around the world who do not have the choice to fast, and that inspires me to give more and support those in need. Wishing everyone a month filled with peace, community, and kindness. Ramadan Mubarak!

Looking for top-notch participants for your research? Fieldwork’s got the recipe for success! This blog unveils the 7 ingredients that make our recruitment stand out. With a focus on comprehensive database reach, meticulous screening, and seamless project management, we ensure the best outcomes. Unlock our secrets: https://hubs.la/Q02yHWDM0 #FaceToFaceMRX #Insights #QualitativeResearch #mrx

The Quirk's Media Los Angeles event is wrapping up soon, but there’s still time to strike a pose and win big at the Fieldwork + Quirks #FaceToFaceMRX Photo Booth! ?? Snap a pic ?? Post to LinkedIn with #FaceToFaceMRX ? Grab a coffee gift card on the spot ??? One lucky winner will take home Limited Edition #FaceToFaceMRX Ray-Bans! Don’t miss out! Stop by before the event ends. #QuirksWorks #QuirksEvent #FaceToFaceMRX #QuirksLA #MarketResearch

Don’t forget to stop by!

As Day 1 of #QuirksLA winds down, don’t forget to get your content! Stop by the Photo Booth to snap a picture and walk away with a coffee gift card! #FaceToFaceMRX #QuirksEvent #Insights

?? The Quirk's Media Los Angeles event is here! And we’re bringing the #FaceToFaceMRX Photo Booth back for another year! Stop by the Fieldwork Photo Booth, snap a pic with your team or an industry friend, and post it to LinkedIn using #FaceToFaceMRX. Show us your post and we’ll hand you a coffee gift card on the spot! ? Oh, and one lucky person who uses the hashtag will win a pair of Limited Edition #FaceToFaceMRX Ray-Ban sunglasses at the end of the event. #QuirksWorks #QuirksEvent #FaceToFaceMRX #QuirksLA #MarketResearch