Fidelitas

TikTok videos over 60 seconds get 43% more reach than shorter ones. Surprised? The platform rewards longer content because it keeps users engaged for more time, and with less competition in this category, it’s an opportunity many creators are missing. But video length alone won’t guarantee success. A strong hook in the first 2 seconds, captions for engagement, and consistent posting are just as crucial. Longer videos can give you an edge, but nailing the fundamentals is what truly drives growth. #Fidelitas #ContentStrategy #SocialMediaMarketing

Lead generation is just part of the process. Nurturing leads is what truly drives success, especially considering the number of touchpoints required for different price ranges. Staying engaged with your leads and providing value at every stage will keep your pipeline full and moving, no matter your industry. Don’t just focus on generating leads. Focus on nurturing them through to conversion. #Fidelitas

Social trends are a trap... (If you’re not considering these 3 things:) 1. Brand Tone Is this trend a natural fit? 2. Audience Relevancy Will your core audience actually care? 3. Executing with Excellence Can you create high-quality content that cuts through the noise? Consider these 3 things, and you may have something worth promoting. #Fidelitas #SocialMediaMarketing

Don’t get too comfortable with TikTok just yet. With just a month left in the 75-day negotiation window, TikTok’s future in the U.S. remains up in the air. The lack of a clear leader to oversee talks, along with the potential for the deadline to be extended or delayed indefinitely, has only added to the uncertainty. Regardless of the outcome, we’ll say it again: diversify, diversify, diversify. Whether TikTok faces a ban, an extension, or a shift in its operations, diversification is key to a resilient marketing strategy. Focus on backing up TikTok content and data, preparing to shift your brand footprint and ad budgets to alternate platforms, and seek out influencers active on multiple platforms. A solid marketing plan should span both paid and organic efforts across multiple channels, ensuring your brand stays connected and your audience stays engaged, no matter what happens with TikTok. #Fidelitas #TikTokBan #MarketingStrategy

Your Google Shopping campaign’s performance just dropped. Now what? First, check your daily budget. If you’re running out too soon, your ads won’t show as often. Then review your bid strategy. If bids are too low, you could be losing to competitors. Auction insights can help you spot any shifts. Landing pages matter too. Slow load times can drive potential customers away, and inventory issues (like out-of-stock products) can lead to wasted ad spend. The best way to prevent these issues? Stay proactive: Set up alerts for budget and bid changes, and schedule routine feed updates to keep inventory, pricing, and product details accurate. #Fidelitas

Is Google Search becoming less useful? According to a recent survey, 42% of people say yes. In fact, 61% of Gen Z and 53% of Millennials are now turning to AI tools instead of traditional search engines like Google. Additionally, 55% of respondents rely on their community for information more than search engines, and 52% prefer using AI chatbots or platforms like TikTok over Google for gathering insights. As trust in Google and other legacy platforms declines, the rise of niche communities, social media discovery, and AI tools signals a massive change in how people seek information. For marketers, this shift presents both challenges and opportunities. Adjusting to these evolving trends is crucial for ensuring your brand stays relevant and can effectively connect with your audience. #SEO #AI #Fidelitas

Master Google Ads by choosing the right bidding strategy for your goals:

We hate to say this, but your Google Ads campaign results might be misleading. And it's because many marketers make these common mistakes: 1. Measuring success by form fills instead of actual sales. Just because someone fills out a form doesn’t mean they become a paying customer. Fix it: Set up Offline Conversion Tracking to feed real sales data back into Google Ads. 2. Letting unqualified leads drain your budget. If you’re not using negative keywords, you’re attracting the wrong audience. Fix it: Block terms if they don’t align with your business. 3. Trusting Smart Bidding without clean data. Google’s Smart Bidding can waste money if it’s optimizing for the wrong conversions. Fix it: If your data isn’t accurate, stick with Target CPA or manual bidding until your funnel is optimized. #MarketingStrategy #GoogleAds #PerformanceMarketing

If you’re still running broad match keywords without tight audience controls, you're running blind—and you’re burning ad spend. Top marketers use these 3 audience types to maximize conversions: 1. Customer Match (Your Most Valuable Asset) Upload first-party CRM data (emails, phone numbers). Google finds lookalike audiences that behave like your best customers. Ideal for high-ticket services where lead quality > quantity. 2. In-Market Audiences (Users Ready to Buy) Google tracks search & browsing behavior to identify users actively researching solutions. Layer these with custom intent keywords to get hyper-targeted. 3. Remarketing (Don’t Lose Warm Leads) 98% of users don’t convert on their first visit. Set up Dynamic Remarketing to show them tailored ads based on their past site activity. Pro Tip: Combine these audiences with Exact Match + Phrase Match keywords for maximum efficiency. #Fidelitas #PPC #GoogleAds #AudienceTargeting

If your Google Ads lead gen campaign isn’t driving quality leads, it’s not just an ad problem—it’s a strategy problem. Here’s what high-performing marketers get right: 1. They focus on audience quality, not just volume. Relying on broad keywords? That’s why you’re getting junk leads. Instead, layer targeting: use Customer Match, remarketing, and in-market audiences to filter for high-intent users. 2. They track offline conversions. Google Ads only sees form fills. What happens after that? Import CRM data back into Google Ads to optimize for actual closed deals—not just clicks. 3. They don’t let Google automate everything. Smart Bidding is powerful, but only if you feed it clean data. Use Maximize Conversions if you have solid conversion tracking, or stick with Target CPA to control costs. Most marketers waste money by casting too wide a net. The real game is precision—finding the right leads, not just more of them. Are your ads optimized for real business impact, or just clicks? #Fidelitas #GoogleAds #LeadGeneration #MarketingStrategy