Fidelitas

Master Google Ads by choosing the right bidding strategy for your goals:

We hate to say this, but your Google Ads campaign results might be misleading. And it's because many marketers make these common mistakes: 1. Measuring success by form fills instead of actual sales. Just because someone fills out a form doesn’t mean they become a paying customer. Fix it: Set up Offline Conversion Tracking to feed real sales data back into Google Ads. 2. Letting unqualified leads drain your budget. If you’re not using negative keywords, you’re attracting the wrong audience. Fix it: Block terms if they don’t align with your business. 3. Trusting Smart Bidding without clean data. Google’s Smart Bidding can waste money if it’s optimizing for the wrong conversions. Fix it: If your data isn’t accurate, stick with Target CPA or manual bidding until your funnel is optimized. #MarketingStrategy #GoogleAds #PerformanceMarketing

If you’re still running broad match keywords without tight audience controls, you're running blind—and you’re burning ad spend. Top marketers use these 3 audience types to maximize conversions: 1. Customer Match (Your Most Valuable Asset) Upload first-party CRM data (emails, phone numbers). Google finds lookalike audiences that behave like your best customers. Ideal for high-ticket services where lead quality > quantity. 2. In-Market Audiences (Users Ready to Buy) Google tracks search & browsing behavior to identify users actively researching solutions. Layer these with custom intent keywords to get hyper-targeted. 3. Remarketing (Don’t Lose Warm Leads) 98% of users don’t convert on their first visit. Set up Dynamic Remarketing to show them tailored ads based on their past site activity. Pro Tip: Combine these audiences with Exact Match + Phrase Match keywords for maximum efficiency. #Fidelitas #PPC #GoogleAds #AudienceTargeting

If your Google Ads lead gen campaign isn’t driving quality leads, it’s not just an ad problem—it’s a strategy problem. Here’s what high-performing marketers get right: 1. They focus on audience quality, not just volume. Relying on broad keywords? That’s why you’re getting junk leads. Instead, layer targeting: use Customer Match, remarketing, and in-market audiences to filter for high-intent users. 2. They track offline conversions. Google Ads only sees form fills. What happens after that? Import CRM data back into Google Ads to optimize for actual closed deals—not just clicks. 3. They don’t let Google automate everything. Smart Bidding is powerful, but only if you feed it clean data. Use Maximize Conversions if you have solid conversion tracking, or stick with Target CPA to control costs. Most marketers waste money by casting too wide a net. The real game is precision—finding the right leads, not just more of them. Are your ads optimized for real business impact, or just clicks? #Fidelitas #GoogleAds #LeadGeneration #MarketingStrategy

Threads is driving 73% more engagement than X, with 320 million active users and a median engagement rate of 6.25%. Over half of marketers are already posting to Threads, and another 23% plan to join this year (according to Sprout Social). So what? It’s clear that Threads is more than just a trend. And while it may not be for everyone, brands should consider testing the platform to see if it fits their strategy. #Fidelitas #SocialMediaMarketing #Threads #DigitalStrategy

Today a potential client came to us looking for help with a specific channel and budget in mind. The problem? At the potential client's preferred budget, they would spend way too much on agency services and not nearly enough on actual ad spend. We explained this in detail rather than just trying to get a deal across the finish line at any price point. Maybe they'll come back and sign, maybe they won't. But at least we did right by them and put them in a position to be successful. There are too many "sell anything, do nothing" agencies out there and it's time to start holding them accountable. If you're looking for marketing help from a team that's going to shoot straight with you, Fidelitas would love to chat. Feel free to shoot me a message and I'll be happy to introduce you to any of our experts to help you make sense of your goals and the strategy needed to get there.

Email marketing is still one of the most powerful tools in a brand’s arsenal (when done right). But let’s be honest: many big brands miss the mark. They’re either overcomplicating things or completely ignoring what actually matters. Here's 5 common mistakes our team at Fidelitas sees (and how to fix them): 1. Over-Automating Everything Automation is great, but it shouldn't replace strategy. If your emails feel robotic, it's time to focus on real personalization: behavioral triggers, past purchases, and engagement history. 2. Ignoring Deliverability A beautifully designed email is useless if it lands in spam. Clean your list, remove inactive subscribers, and prioritize engagement over vanity metrics. 3. Selling. All. The. Time. If every email screams "BUY NOW," your audience will tune out. Mix in education, entertainment, and community stories so that when you sell, people actually listen. 4. Neglecting Mobile Optimization More than half of emails are opened on mobile. Remember to focus on responsive design, short paragraphs, and tap-friendly buttons. 5. Failing to Test and Adapt Consumer behavior changes, and what worked six months ago might not work today. A/B test subject lines, layouts, and CTAs. #Fidelitas #EmailMarketing #MarketingStrategy #DigitalMarketing

Cross-channel marketing is a game changer for businesses aiming to connect with their audience in meaningful ways. Here’s why it matters and how it can transform your approach to marketing: 70% of consumers use three or more channels in their buying journey. Therefore, brands should aim to create a seamless experience across social media, email, web ads, and other key touchpoints to stay connected and drive engagement. When done correctly, this strategy boosts engagement, strengthens connections with your audience, and leads to higher conversion rates. Major benefits of cross-channel marketing include improved customer experiences, increased brand loyalty, and more revenue opportunities. In fact, brands that implement cross-channel strategies see over 18% more engagement. This proves that creating a cohesive presence across platforms doesn’t just benefit customers—it delivers measurable results for your business. #Fidelitas #CrossChannelMarketing #MarketingStrategy

Paid ads can be overwhelming. CPG health food brands can still thrive with the right strategy. ?? SEO for niche audiences - Own searches for your ingredients ?? Email marketing – Your most loyal customers, right in their inbox. ?? Micro-influencers – Authentic voices that actually convert. ?? Shareable content – Recipes, UGC & nutrition tips = engagement gold. ?? Community building – Turn followers into brand advocates. Growth isn’t just about ad spend—it’s about authentic connection. Ready to build a strategy that works? Let’s chat. Link in comments* #HealthFood #OrganicGrowth #MarketingStrategy #BrandBuilding #ContentMarketing #CPG #SEO Fidelitas

Strategic moats are often overlooked by marketers—but they might be the key to unlocking growth in 2025. Read our article to discover how leveraging your moat can set your brand apart and drive lasting success. #Fidelitas #MarketingStrategy