FH COOPER LLC

Every year we make New Year’s resolutions that we truly believe we will keep. Unfortunately, many of them go by the wayside soon after the new year begins. My question is, “Why can’t we make New Year’s resolutions about marketing?” Surely, there are things we want to do, things we want to change from last year, and new things we want to explore. So, let’s make a general list that could be applicable to most marketing providers. Click on the link to keep reading.

In the book, Wharton on Managing Emerging Technologies, (ISBN 0-471-36121-6) there is this thought: “Significant emerging technologies are easily seen after the fact, and companies are then congratulated for their decisions to pursue them or ignore them. But rarely are the winners clear at the outset. Yes, this is the challenge managers face. From a swirling sea of technological possibilities, they must identify commercial potential and choose whether, how much, or when to invest.” Click on the link to keep reading.

We have been very lucky. Since 1980 our track record for building relationships with clients stands at 18 years for the longest and 10 years for an average client relationship. Click on the link to keep reading.

Holiday Greetings!

Industrial Marketing, now commonly known as business-to-business marketing, the purpose of B2B marketing communications is to support the organization’s sales efforts and improve company profitability. B2B marketing communications tactics generally include advertising, public relations, direct mail, trade show support, sales collateral, branding and services such as website creation and search engine optimization. Click on the link to learn more.

Check out a few of these Fortune companies and mid-sized companies, not-for-profit organizations and government agencies with whom we have had the pleasure to work. Click on the link to find out more about our services.

Analytics are reporting tools that allow the user to view key statistics on the performance of their site. To prove the effectiveness of your site and show that your marketing efforts are working, you may employ any number of analytical methods. Click on the link to keep reading.

First and foremost a website gives your company or product visibility. When potential customers are looking for a specific product or company, yours will come up with others. The website also provides you with credibility. It demonstrates that you are real. It gives the user your company profile, what you are about, and can show present or past clients. If you are a proficient writer and knowledgeable about your subject, you can include a periodic blog, usually a minimum of two or three times per month. Click on the link to keep reading.

After the message has been created and approved, we meet with the client to select the means of distribution, e.g., digitally or analog. Digital distribution could include social media networks, business media networks and industry websites. Together we will create the most effective path for success. Click on the link to learn more about how we can help you.

Cooper Business and Technology Marketing, a premier marketing organization focusing on business and technology, announces its membership in two international automation organizations: the Association for Advancing Automation (A3), and the IEEE Robotics and Automation Society. Click on the link to keep reading.