FFB Collaboration

Marketing isn’t just the eye-catching visuals—it’s the deep, unseen engine powering your success. While ads and social media capture attention, the real game-changer lies in the strategy, research, data analysis, and branding that build your foundation. At FFB, we’re all about mastering the iceberg, not just the tip. We dig deep to uncover insights, craft tailored strategies, and build brands that stand the test of time. Ready to elevate your marketing from surface-level hype to a solid, data-driven powerhouse? Let’s connect and create a strategy that makes waves beneath the surface. #FFBStrategy #DeepMarketing #DataDrivenGrowth #BrandBuilding #BeyondTheTip #MarketingMastery

Forget the idea that there’s a “magic” content format out there—social media success isn’t one?size?fits?all. What drives massive engagement for one brand might fall flat for yours. Your audience, platform, and timing all change the game. The real secret? Relentless testing. Swap carousels for Reels, swap talking heads for behind?the?scenes footage, then measure what moves the needle. Repeat. Iterate. Repeat again. Your brand’s winning formula lives in the data you collect—so build a test?and?learn mindset into everything you post. What format has surprised you with the biggest lift lately? Share below ???? #SocialMediaStrategy #ContentTesting #DataDrivenMarketing #FFBStrategy #IterateToWin #BrandGrowth

At FFB, we believe iconic brands don’t reinvent themselves — they reconnect with their roots. Nike’s legacy was built on being the rebel: the underdog refusing to play by the rules. Over time, they drifted into what they once fought against — the corporate giant. This new move feels like a powerful reset: a reminder of that “can’t?stop greatness” DNA that made Nike legendary. ?? What part of your brand’s origin story still fuels your vision today? Drop your thoughts below. ???? #BrandDNA #MarketingStrategy #Nike #FFBStrategy #Authenticity #LegacyDriven

Apple’s new AirPods 4 spot—directed by Spike Jonze and headlined by Pedro Pascal—is a masterclass in brand storytelling. At FFB, we see it as a brilliant fusion of innovation and art that goes far beyond a simple tech ad. The commercial taps deep into Apple’s DNA, evoking a sense of timeless cool and effortless style while reinforcing the brand’s commitment to cutting-edge design and cultural relevance. Pedro Pascal’s presence isn’t just about star power—it’s a symbol of authenticity and charisma that resonates with today’s creative consumers. Under Spike Jonze’s visionary direction, every frame tells a story, inviting us to see Apple’s products not just as gadgets, but as extensions of our lifestyle and self-expression. This isn’t merely an ad—it’s a cultural statement, reminding us that great branding is all about connecting emotionally while staying true to your core identity. What do you think? How does this blend of art and technology redefine your view of branding? #AppleBranding #AirPods4 #SpikeJonze #PedroPascal #BrandStorytelling #FFBStrategy #InnovationMeetsArt

Poppi Hits a Home Run! Maybe a grand slam!! Big news this week: Pepsi has acquired a company that had in 2024, from what we understand, annual revenue of Less than $200 million for an astounding $1.9 billion ??. You’re probably wondering why—but let’s put that aside for a moment. The real question to unpack is: what did they do right? As a founder, owner, or CEO, CMO, this is where we can all learn something valuable. I wrote a post a few months back about the keys to effective brand positioning. Let’s revisit some of those critical steps that can help you achieve your “own” success. Step 1: Define Your Consumer Target Clearly. I can’t stress this enough. I work with so many clients who skip this step or don’t get it right. Without a clear understanding of who your target audience is, your brand will lack direction. Everything else you do will fall flat if you don’t know who you’re speaking to and what they truly want. Poppi consumer target seems very clear to me. Its not the baby bloomers for sure. Step 2: Focus Your Positioning in the Market. This can be one of the toughest challenges, but it’s absolutely essential. You need to carve out a space where your brand stands out. This takes deep thinking, but don't be afraid to bring in an expert to guide you. Even the most seasoned professionals sometimes need help navigating this complex landscape. Poppi created a lane that was different from the big companies and found a new market( which works into step 3). Step 3: Solve a Problem. This is the heart of it all. What problem are you solving? Are you addressing a new trend like Poppi, or solving a longstanding need? Poppi managed to do both, and that’s a huge part of their success. Step 4: Create a Product Your Target Audience Wants. The product is everything. It doesn’t matter if I don’t personally love Poppi, but my daughter does—and she believes it’s a better option than a sugary soda. If your product doesn’t resonate with your target audience, it will never take off. Step 5: Let Your Marketing Tell Your Story. Marketing is how you communicate your brand’s story and vision to the world. It needs to be compelling, authentic, and aligned with the values you’ve set out in your positioning. If you’re struggling with brand positioning, consumer targeting, or your overall marketing approach, reach out for a free consultation and learn about our data and consumer driven insights approach. Congrats to the poppi team, Allison, Chris Hall and Stephen. ???? Let’s work together to take your brand to the next level and achieve your own poppi dreams. FFB Collaboration #ffbcollaboration #brandpositioning #consumeraudience #retail #smallbusiness #transformation

At FFB, we know that brands with history move forward by tapping into their DNA. The swish isn’t just a logo—it’s a reminder of a timeless “you can’t stop greatness” vibe that made them iconic. It's about honoring the past, understanding what made you relevant, and fueling that legacy into the future. What part of your brand’s heritage continues to define your future? Share below. ?? Curtis Charles #BrandDNA #NostalgiaMeetsInnovation #FFBStrategy #LegacyInMotion

Views don’t pay the bills—engagement does. ?? Social media is more than just getting eyes on your content; it’s about interaction. If your audience is just watching and scrolling, you’re not making an impact. ???? Let’s dive into how to turn those silent viewers into active, engaged followers. Ready to take your social game to the next level????? #EngagementOverViews #SocialMediaStrategy #FFBStrategy #TurnViewsIntoAction

Popcorn, hot dogs, and 200 gamers. It’s not your typical luxury fashion show, but Coperni turned Paris Fashion Week upside down with their latest stunt—merging gaming culture with high fashion in an unexpected, bold move. ???? After going viral with their spray-on dress and taking over Disneyland Paris, Coperni’s latest event at the Adidas Arena proved one thing: clear branding and storytelling can break all boundaries. They didn’t just present a fashion show; they created a full-on experience—a ‘90s LAN party where gaming culture and couture walked hand in hand. This wasn’t just a partnership—it was a personality-driven move, tapping into the nostalgia of gaming and film. From Tamagotchis to the Tomb Raider vibes, they created a narrative that wasn’t only about showcasing clothes—it was about telling a story that connected with their audience on a deeper level. The key takeaway: Brands that embrace storytelling and have a clear personality can take risks and break through. Coperni is showing us that true innovation doesn’t just come from staying in the known—it’s about blurring the lines and creating fresh connections, like gaming and luxury fashion. Is gaming an untapped market for fashion? Only if you’re not paying attention to where the world is heading. #Branding #Storytelling #ClearPersonality #Coperni #FashionInnovation #LuxuryAndGaming #ParisFashionWeek #FFBStrategy

In celebration of Women’s History Month, we’re highlighting our incredible collaboration with Sam Lao—an artist who embodies creativity, authenticity, and the power of storytelling. ?? Working with Sam through Hunter x Artist was a game-changer. Her unique approach to blending visual art and music helped elevate the brand’s presence, pushing boundaries while staying true to its core values. The connection between Sam’s artistry and the vision we brought to life together wasn’t just about creating beautiful content—it was about creating a cultural moment that resonated deeply with her audience. Collaborating with women like Sam isn’t just a privilege, it’s about amplifying voices that make a real impact. Her work continues to inspire and remind us that the best collaborations are those that amplify both creativity and purpose. ?? #WomensHistoryMonth #FemaleCreators #SamLao #HunterXArtist #Collaboration #CreativeImpact #FFBStrategy

To all the great women we have had the opportunity to work with, for and to get to know. Your passion, dedication, and drive inspires us all. ???? No future without you??. #ffbcollaboration