Fern Health (now RealizedCare)

Will the new #digitaltherapeutics business model created by the merger of #virtualreality #DTx #startup BehaVR and #chronicpain management startup Fern Health (now RealizedCare) set a new trajectory for the struggling #digitalhealth sub-category? The new entity is going to market as RealizedCare, and CEO Aaron Gani (who founded and led BehaVR) lets us in on the “strategic shift” that precipitated the merger and how he believes this is going to finally prove-out the digital therapeutics business case in #healthcare worldwide. This chat is really a #DTx state-of-play, with Aaron candidly revealing his thoughts on where the category has both struggled and succeeded, how Pear and Akili have contributed to the advancement of the market, and how he and his team have intentionally designed RealizedCare’s new model to take advantage of the tough lessons learned over the last few years. Says Aaron, “Like essentially all digital therapeutics companies, we were really running into the challenges of adoption and of getting paid…” So, how is RealizedCare now poised to mitigate that teeny-tiny little rev-gen hurdle?? Simply put, the crux of the new business involves wrapping Fern Care’s #caremanagement platform around the different #mentalhealth digital therapeutics BehaVR has developed to make it easier for integration by #healthplans, #employers, and #valuebasedcare #providers. “It’s not just the DTx,” explains Aaron. “It’s companion apps and it’s coaching and it’s community and it’s #carenavigation, and we can drive outcomes in a population while throwing off a lot of the capacity constraints and the economic constraints that were getting in the way before.” Starting in #chronicpain, which is a costly problem for RealizedCare’s value-driven target market, Aaron is confident that this approach to “solv[ing] a clinical problem AND a business problem” holds the key to mainstreaming and scaling digital therapeutics once and for all. But, hey! Where is #pharma in all this future talk of DTx growth?? Fern Care is a startup born from German pharmaceutical company Grünenthal Group, and BehaVR has come to the table with other pharma co’s on its Board. What's there role in all this? Are we abandoning our favorite DTx “around the pill” storyline forever? Or, is there room for it in this new narrative? For that, you must watch... tune in now!! **** Binge-watch your way to holiday break! ?? Catch more interviews with the 'who's who' of #healthtech and #healthcareinnovation worldwide on WTF Health via the video link below. #virtualhealthcare #virtualcare #digitalhealthfunding #digitalmentalhealth #mentalhealthawareness #mentalhealthcare #futureofhealth #futureofpharma #healthinnovation #healthcareindustry #healthcarenews https://lnkd.in/dpQJD5fy