Fern Street Strategic Marketing

If your engagement is low, your reach is dropping, or your audience isn’t responding… you might be making one (or more) of these common mistakes. ?? From inconsistent posting to ignoring DMs, these little things can hurt your growth BIG time. Swipe through to make sure you’re not falling into these traps! ?? Which mistake have YOU made before? Be honest! Drop the mistake number in the comments and we'll DM you with additional detailed information about how you can get on the right track and get your social media numbers up! ?? ?? by Wald Creative

One blog post = A month of content?! ?? If you’re tired of constantly coming up with new content, here’s the secret: repurpose what you already have! A single blog post can fuel your social media, email, and video content for weeks. Swipe to see how to break down one post into multiple engaging formats—and start working smarter, not harder! Save this post for later & start repurposing your content today! ??

Tired of begging for email sign-ups? There’s a better way! ?? Instead of chasing people down, attract them with real value. Swipe to learn how to build a list that actually wants to hear from you! ? And if you want assistance putting all these tips into action, just DM us to learn how we can help! ?? by @waldcreative & @jessmcgillicuddyphoto

Feeling stuck on what to post? You’re definitely not alone! ?? Creative blocks happen to the best of us, but consistency is everything. Instead of stressing, grab these plug-and-play content ideas to keep your audience engaged—without the overthinking! Whether it’s a quick engagement booster or a behind-the-scenes sneak peek, these ideas will keep your socials fun and fresh. ?

Create more, stress less! ? Repurposing your content is the ultimate hack for working smarter, not harder. Whether you’re breaking down long videos into short Reels or transforming blog posts into carousel posts, repurposing helps you save time, reach wider audiences, and maximize your content’s potential. ?? Swipe ?? for our top tips to help you make it happen! (And swipe all the way to the end to see the specific tools to help you!)

Your branding photos are a powerful tool for your social media! ??? Your profile picture is often the first thing people see when they visit your account, so make it count. In feed posts, use these photos as reel covers, backgrounds for graphics, or as part of an 'Introduce Yourself' post. This is a great chance to share your story and highlight what makes your brand unique. Don’t forget about stories! Incorporating your branding photos into your story posts can elevate their look and help you stand out. Consistency with your branded images not only boosts client attraction but also builds trust and credibility across platforms like Instagram, Facebook, and LinkedIn. So why not start leveraging your brand photos asap!? ??

We’re so excited to officially introduce Jonelle DaSilva as our new Client Services Manager at Fern Street! ?? From day one, Jonelle has proven to be an incredible addition to the team, bringing unmatched expertise, creativity, and enthusiasm to everything she touches. ?? With over a decade of marketing experience—including seven years specializing in social media strategy and management—Jonelle has made her mark as a leader in the industry. Recognized as one of the South Coast's most influential women in business, she excels at crafting customized social media strategies that resonate deeply with clients' target audiences and deliver impactful results. ?? Outside of work, Jonelle is an avid traveler who’s visited over 50 countries across all seven continents. A true foodie and fitness enthusiast, she loves discovering new cuisines and staying active in the gym. Her passion for storytelling, commitment to excellence, and vibrant energy are a perfect fit for Fern Street, and we’re so lucky to have her on the team! ?? Please help us in welcoming her to the team! ?? by Wald Creative

Whether you're looking to increase your email open rates, drive more conversions, or create more engaging visuals, we’ve got 3 tips coming at you to help you make your email marketing so much more effective! ?? With the right tactics, email marketing can be one of your most powerful tools for growth. Ready to take your email campaigns to the next level? DM us today to learn how we can help you optimize your email marketing and achieve measurable results that fuel your business growth. ??

A special evening out for the entire Fern Street Marketing team at Pistache in West Palm Beach, celebrating the holidays a little late but with plenty of excitement for the year ahead! ?? As we reflect on 2024, we’re feeling so grateful for the incredible small businesses we’ve had the privilege to support over the past year and beyond. ?? Here’s to 2025—more creativity, more growth, and helping even more businesses shine! ??

Not sure whether to post a Reel or a Carousel? ? Here’s a quick guide to help you pick the perfect format for your 2025 content... ?? Pro Tip: Use both in your social media marketing mix! Mix Reels and Carousels to keep your content fresh, engaging, and tailored to your audience’s needs. ??