What is a culture brand and what does it mean to today's discerning affluent consumer? To understand our perspective on this unique, and valuable, type of niche brand read Matt Ferebee's most recent article in Advertising Week.
FerebeeLane
广告服务
Greenville，South Carolina 2,690 位关注者
Helping culture brands connect to discerning consumers.
关于我们
We believe that any brand worth building has a story worth sharing. A story that’s genuine enough to inspire and relevant enough to motivate. That’s who we are. It’s how we think. And it’s what most people say makes us different. We are a new breed of storytellers. We are FerebeeLane. We are a multidisciplinary brand communications firm that offers account service in: - Advertising - Public Relations - Social Media - Marketing - Creative - Production - Digital and Video Production - Media Our talented team of writers, designers, programmers and planners develop smart strategy and engaging creative that commands attention, wins awards and most importantly increases market share. Learn more at ferebeelane.com.
- 网站
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https://www.ferebeelane.com
FerebeeLane的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Greenville，South Carolina
- 类型
- 私人持股
- 创立
- 2005
- 领域
- Branding、Advertising、Marketing、Public Relations、Social Media、Media和Video Production
地点
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主要
获取路线
3 N Laurens St
US，South Carolina，Greenville，29601
FerebeeLane员工
动态
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'...customers aren’t just asked to buy something. They’re invited to buy in. To believe. To belong.' Our Co-Founder and CCO, Matt Ferebee, sharing our perspective in Advertising Week on how premium brands can scale up without selling out.
Scaling Up vs. Selling Out
https://advertisingweek.com
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The day has finally arrived as we've been wanting to make this announcement for four years. Welcome Crystal Coast Tourism Development Authority to FerebeeLane! And thank you to ADWEEK for telling the story about how it happened.
FerebeeLane Lost a Pitch Then Waited Four Years to Win it
adweek.com
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Appreciate Advertising Week sharing some of co-founder Matt Ferebee's thinking about cult brands and culture branding — and how smart brands are swapping fear of missing out for real connection and community.
Rethinking Cult Brands: Introducing the Concept of ‘Culture Brands’
https://advertisingweek.com
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All you experienced Account people looking for that next step to Management Supervisor or Account Director, consider reaching out to us at [email protected]. ? We need someone based in Greenville, SC to lead a significant integrated account. You'll do important work with good people, and it'll be valuable experience to have on your CV (not that you'll ever want to leave FL). ? Only email if you have real agency experience, are smart, incredibly thoughtful, ambitious, are a pleasure to be around and want to contribute to a growing, thriving agency.
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Affluent consumers want genuine, meaningful experiences from premium and luxury brands, but how does a brand create that experience on social? Liz Bartges, our Director of Brand Engagement, shares in Advertising Week four key pillars that brands should consider in order to create those experiences and interactions affluent consumers expect.
Having a Social Presence vs. Being Present on Social
https://advertisingweek.com
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Our own Katie Driggs weighing in on the recent Google antitrust ruling and how it could impact future media planning decisions.
Media buyers eye new search opportunities in wake of Google antitrust ruling — We asked media buyers: How will the DOJ’s decision impact your investments in Google search and other search engines? What could it portend about Google's second antitrust case regarding ad tech? Featuring DEPT?'s Joseph Kerschbaum, Horizon Media's Michael Cohen, Prohaska Consulting's Michael O., Wpromote's Rachel Bucey Klein and FerebeeLane's Katie Driggs.
Media buyers eye new search opportunities in wake of Google antitrust ruling
campaignlive.com
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This was a nice surprise on a Tuesday! When a CMO, like Julia Fitzgerald, features us in her newsletter we take that as a pretty nice endorsement. Read on if you want to learn more about FerebeeLane and reach out if we could be your Midsize Agency Match! Thanks Julia for taking the time to get to know FerebeeLane! Confrad Collective Luxury Communications Council #4As
Chief Marketing Officer | Brand Strategist | Digital Marketer | Board Director | AI Enthusiast | Author | Midmarket Growth Leader
Meet FerebeeLane - Today's Midsize Agency Match Up.??A champion of premium brands, this agency knows how to bring the magic that makes their clients shine. Read on to see what I mean! My goal is to help #Midsize firms find great agency partners! Reach out to learn more. #CMOs #Marketing #Agencies #AgencyPartnership #Midsize #Midmarket #premiumbrands #4AAgency
Midsize Agency Match Up - FerebeeLane
Julia Fitzgerald，发布于领英
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We're #hiring a new Media Planner/Buyer in Greenville, South Carolina. Apply today or share this post with your network.
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It's been nearly a decade since Katie Driggs built a media and analytics department at FerebeeLane and she shares a little bit about her approach with ADWEEK.
Three leaders at full-service agencies of varying sizes—GALE, FerebeeLane and Walz Tetrick Advertising—told ADWEEK the secret to building a successful department is going all-in—no half measures—on the unavoidably costly investment. “Building a media department is daunting. It’s also kind of a bigger deal than you might think,” Charlie Tetrick, president and CEO of the Kansas-based independent shop, Walz Tetrick Advertising, told ADWEEK. “To think you can hop in the game and start buying media without knowing that you’re going to have a seven-figure investment would be a mistake,” Tetrick added.?https://adweek.it/3zz3Ryv
3 Tips From Ad Agency Leaders on Adding a Media Department
adweek.com