FerebeeLane

We will never stand still as an agency, always open to what is beneficial and exciting for our team, our clients, and our work. The next few years will be full of serious, and intentional, fun.

?? Can Marketing Save the World? ?? Confrad is thrilled to announce Nicolas Lambert, author of Le marketing peut-il sauver le monde?, as the keynote speaker for our Winter 2025 All-Member Virtual Meeting, Thursday 20 Feb. With a career spanning blue-chip brands (Unilever, Heineken, AB InBev, BBDO), NGOs (Fairtrade), and academia, Nicolas brings a unique perspective on purpose-driven marketing. He has dedicated his work to helping sustainability-focused organizations succeed—not by dictating strategies, but by guiding them toward impact. Are you interested in joining Confrad? Visit confrad.com to learn more about the value of membership, which includes access to top content, speakers and collaboration. ?? #MarketingForGood #Sustainability #PurposeMarketing #Confrad

From luxury products and places to premium peaches — and from Greenville, SC to London—our co-founders Matt Ferebee and Josh Lane are always up for a conversation about affluent consumers and the state of luxury marketing. Thank you to Olivia Morley and Brian Wieser, CFA for inviting them onto Agency Business.

What is a culture brand and what does it mean to today's discerning affluent consumer? To understand our perspective on this unique, and valuable, type of niche brand read Matt Ferebee's most recent article in Advertising Week.

'...customers aren’t just asked to buy something. They’re invited to buy in. To believe. To belong.' Our Co-Founder and CCO, Matt Ferebee, sharing our perspective in Advertising Week on how premium brands can scale up without selling out.

The day has finally arrived as we've been wanting to make this announcement for four years. Welcome Crystal Coast Tourism Development Authority to FerebeeLane! And thank you to ADWEEK for telling the story about how it happened.

Appreciate Advertising Week sharing some of co-founder Matt Ferebee's thinking about cult brands and culture branding — and how smart brands are swapping fear of missing out for real connection and community.

All you experienced Account people looking for that next step to Management Supervisor or Account Director, consider reaching out to us at [email protected]. ? We need someone based in Greenville, SC to lead a significant integrated account. You'll do important work with good people, and it'll be valuable experience to have on your CV (not that you'll ever want to leave FL). ? Only email if you have real agency experience, are smart, incredibly thoughtful, ambitious, are a pleasure to be around and want to contribute to a growing, thriving agency.

Affluent consumers want genuine, meaningful experiences from premium and luxury brands, but how does a brand create that experience on social? Liz Bartges, our Director of Brand Engagement, shares in Advertising Week four key pillars that brands should consider in order to create those experiences and interactions affluent consumers expect.

Our own Katie Driggs weighing in on the recent Google antitrust ruling and how it could impact future media planning decisions.