World Out of Home Organization

?? Outsmart OOH, the UK’s trade body for the Out of Home industry, has today unveiled its ‘Vision for Growth’, calling for a National OOH Advertising Strategy to turbocharge economic growth. ?? With a record ￡1.4 billion in revenue in 2024 – up 7.7% year on year – OOH advertising is one of the UK’s fastest-growing industries. ?? But further expansion is being held back by high business rates and fragmented policies, limiting OOH advertising’s ability to invest in communities and drive growth. ?? The Vision for Growth sets out two key recommendations to address current barriers to economic growth, including calling for the removal of business rates on social infrastructure. This would allow media owners to reinvest in public spaces, benefiting communities while simplifying financial processes for local councils. ?? Outsmart is also calling for extending express planning consents from five to ten years, and introducing a fast-track approval mechanism to provide long-term stability. ? By implementing these reforms, the Government can empower the OOH industry to play a greater role in improving public infrastructure, creating jobs, and enhancing the urban environment. ? Click here to read the full report ?? https://bit.ly/4iYcKTN ?

The World Out of Home Organization’s Awards 2025 will be presented at Annual Congress (June 4th-6th) in MEXICO CITY. Entry is FREE and open to all WOO members or via OOH Associations that are members of WOO. WOO creative-in-residence Dino Burbidge will be convening the Creative Awards which, for the first time, will feature a Special Build category showing how #OOH can be an effective and impactful experiential medium too.?

oOh!media CEO Cathy O'Connor is the first speaker to be announced for the World Out of Home Organization's forthcoming 2025 Annual Congress in Mexico City. O'Connor will explore the growth of retail media and its opportunities for the Out of Home industry. https://lnkd.in/eY4M_r5G #woomexico #ooh #woo

Sibylle Stanciu-Loeckx, Director at International Council for Advertising Self-Regulation (ICAS), shares her thoughts on the importance of these global discussions, bringing together experts to explore the future of advertising self-regulation, trust in digital ads, and responsible AI. Stay tuned for insights and highlights from Mumbai as global leaders gather for this significant event. DIAGEO India | Unilever | Google | United Breweries Ltd. | MakeMyTrip #ICAS2025 #GlobalAdvertising #ICASAnnualMeetings #IndustryInsights #MumbaiEvent #ICAS #ASCI #GlobalDialogues2025

Nominations are open for the World Out of Home Organization’s Awards 2025. To be presented at Annual Congress (June 4th -6th) in MEXICO CITY - Lifetime Achievement Award - Leadership Award - Technical Innovation Award - The Sustainability Award - Creative Award – Classic and Digital - Creative Award – Special Build - The Rising Star Award

World Out of Home Organization President Tom Goddard calls for greater collaboration in the Japanese #OOH industry, to accelerate production of credible Audience Metrics and facilitate the formation of a unified National Trade Association.?

The first-ever OOH Tokyo Conference has successfully wrapped up! With 20+ insightful sessions, a fantastic networking dinner, and participation from industry leaders worldwide, this was truly a milestone moment for the OOH industry in Japan. We were honored to take the stage in two sessions alongside key players shaping the future of OOH, sharing insights and engaging in meaningful discussions with fellow industry leaders. The energy, innovation, and enthusiasm throughout the event highlighted the growing potential of OOH, both in Japan and worldwide. As a first-of-its-kind initiative in Japan, this conference was a huge success, and we’re excited to see the momentum continue. A big thank you to everyone who joined us and to all those who played a key role in organizing and supporting the event. Your dedication made this experience unforgettable! Finally, a special thanks to the World Out of Home Organization for their invaluable collaboration and support throughout the event. It's always an honor to be part of such a fantastic global community! #OTC2025 #OOHTokyoConference?#LiveBoard #OOH #DOOH #pDOOH #ProgrammaticOOH #OutdoorAdvertising #ProgrammaticAdvertising

Closing the first Japan OOH Confrence here in Tokyo, World Out of Home Organization President, Tom Goddard is addressing a still packed room, at the end of a day packed with content. Collaboration and Association has been a key theme of the day, with several viewpoints on the need for an OOH Audience currency across the market. 21 presentations over the day, so a lot to process over the networking dinner this evening!

The first OOH Tokyo Conference has begun with high participation of both delegates and sponsors. All sessions presented so far have been of great interest, an important event for sharing, learning and networking and above all the first conference in Japan in association with WOO!

Adam Garrity, Head of Global OOH at dentsu, and our own Benjamin Milne, CEO APAC,?will take the stage at the OOH Tokyo Conference 2025 hosted by the World Out of Home Organization. Their session will highlight what makes Japan’s OOH market stand out from an international buyer’s perspective, and we are proud to see them on this stage together. This collaboration between #dentsu and #billups showcases the power of working together across borders to better understand and grow the OOH industry, reinforcing the importance of global partnerships in shaping the future of OOH. This conference is an important moment to connect with over 300 global leaders and see why Japan’s OOH market is one of the most influential in the world today. Stay tuned for highlights from this exciting event!