The Female Quotient

As the workforce evolves, the future of work is increasingly leaning towards freelance opportunities that empower women to take control of their careers. In this episode, we explore how prioritizing freelance roles can benefit both women and businesses. We'll discuss overcoming financial fears, making freelance a first-choice career path, and creating supportive systems outside the traditional corporate environment. Join us as we address eliminating biases against non-traditional workers and building professional communities that uplift and empower. Amber Coleman-Mortley, Sr. Director of Community & Culture, The Female Quotient Gabrielle Tenaglia, Head of Marketing and S Corp Owner, Lettuce Financial Cindy Gallop, Consultant, Founder & CEO, MakeLoveNotPorn Tyrona (Ty) Heath, Director, The B2B Institute, LinkedIn

Cookbook author Molly Baz and baby formula brand Bobbie are working to normalize breastfeeding in a new campaign right in the middle of Times Square. Their message: everybody’s gotta eat. Why the message and why now? Currently, one in five mothers feel judged or ashamed for breastfeeding in public, according to BabyCenter, so destigmatizing baby care seems like a no-brainer. But another brand that featured Molly and a breastfeeding theme was earlier flagged for “unacceptable content.” That’s when Bobbie’s Chief Brand Officer, Kim Chappell saw her shot and took it. She wanted the message to be loud and clear, letting everyone know that they are a champion for destigmatizing pregnancy and anything else related to a woman’s body. Bravo!

This one’s for the sisters! A study published in the Journal of Family Psychology revealed that having a sister is good for you, boosting your mental health and self-esteem, and providing positive reassurance and connection. The researchers discovered that sisters offer emotional support, helping protect siblings from feelings of loneliness, insecurity, and self-doubt. With a sister’s encouragement, people are less likely to encounter a variety of negative emotions, providing a sense of comfort and connection. Tag your sister (or your bestie who's like a sister!) below. ??

Anticipating one’s needs *ahead* of them is a gift. Take notes ?? ?? @cameronoaksrogers via Instagram

Despite women gaining the right to vote over 100 years ago, financial freedom is a much more recent development. You read the right – it wasn't until October 1974 and the passage of the Equal Credit Opportunity Act that women were finally able to apply for a credit card or a loan on their own, without a male co-signer. Prior to 1974 banks required married women to have their spouse's signature on credit applications and could deny credit cards to single women. The law made it illegal for a financial institution to discriminate against applicants based on gender, race, or religion.

#TakeItToTheStreet ? Most married women take their spouse’s name. Some keep their own. And an even smaller percentage hyphenate the two surnames. Views on marriage are shifting and The Female Quotient's newest research shows that building a personal brand and the fact that women are marrying later play a part in this. While 77% of married women said “I do” to taking their partner’s last name, only 64% of unmarried women expect to do the same, indicating a potential shift in tradition. Among women who do plan to change their last names (take a partner’s name, hyphenate their name, or create a new surname), 27% do not plan to use their partner’s name professionally. So, to change or not to change? We want to hear from you, too. Weigh in on what you did (or would do) in the comments! P.S. Another tradition getting a modern update? Prenups. First is the elite prenup platform for the modern couple. Learn more: https://lnkd.in/gEuMA-KA

We want to hear from you! ? It’s Q4. You’ve worked really hard this year and feel you deserve recognition, such as a promotion, raise or bonus. Tell us more about it. What questions do you have to help you achieve your goal? Submit your questions here: https://lnkd.in/d9GnQihm

The astronaut wears Prada ???? Introducing the Prada-designed spacesuit, set to be worn by the first woman, Christina Koch, to ever step foot on the Moon! ?? #NASA shared, “For the benefit of all humanity, NASA and its partners will land the first woman and first person of color on the surface of the Moon with Artemis.” Once on the moon, the suit will enable its astronaut wearers to “withstand extreme temperatures at the lunar south pole and endure the coldest temperatures in the permanently shadowed regions for at least two hours. Astronauts will be able to perform spacewalks for at least eight hours.” The Axiom Space engineers consulted the Italian fashion house on how to produce a suit that would “visually inspire future space exploration. Prada’s expertise enabled advanced technologies and innovative sewing methods to bridge the gap between highly engineered functionality and an aesthetically appealing white outer layer.”

Culture moves at lightning speed, demanding swift responsiveness and agility from marketers. From identifying emerging trends to fostering a culture of experimentation to ensuring diversity is represented, brand leaders are working hard to keep pace. Join us in the Equality Lounge? @ Association of National Advertisers Masters of Marketing where we’ll sit down with marketing leaders to discuss how they are leading, adapting, and inspiring their teams to tell authentic, engaging, culture-driven stories. RSVP: https://lnkd.in/eqD82VGJ