FCB New York

When clients trust creativity, extraordinary things happen. Each year, we partner with Michelob ULTRA to push the boundaries of what we can do together to bring joy to sports. With “Lap of Legends,” we turned an F1 sponsorship into an hour-long special featuring the first-ever real vs. virtual race, proving creativity can rewrite the rules of storytelling and helping put FCB on Fast Company’s Most Innovative Companies list. Huge shout out to the team and our partners who made this possible. Ricardo Marques Diana Gonzalez Cash Alexandre Abrantes Alexander Beerden Emma Armstrong Michael Aimette Todd Sussman

A Grand Clio Music win for Spotify Spreadbeats! Spreadbeats’ continuous wins are only a testament to the innovative storytelling and creativity we continually deliver to our partners. Congratulations to our incredible team and our amazing partners Spotify Advertising ????????

#1 Agency on @TheDrum’s 2025 World Creative Rankings! All thanks to the incredible team and clients that continue to push the boundaries of creativity. Michelob ULTRA “Dreamcaster” was the #1 most awarded campaign in the world, Spotify “Spreadbeats” made #18, and Michelob ULTRA “Lap of Legends” was #41.

Over the past few weeks, we’ve been feeling all the Super Bowl love!?Our spots for Pringles’ “Call of the Mustaches” and Budweiser’s “First Delivery” have captured attention and drove results. For Budweiser: # 1 in USA Today’s Ad Meter ? Time's Most Inspiring Super Bowl Commercial of 2025 ? # 5 most viewed video on YouTube ? LinkedIn News: Best in Beverage For Pringles: Most Effective Super Bowl Ad of 2025 according to Ipsos ? Featured in USA Today’s Ad Meter Top 25?— a first in brand history! ? Billboard: Top 10 Best Ads ? People: Best Use of Flying Facial Hair ? Yahoo! Sports: Grade A We are so proud of our teams, our partners, and the amazing creative work that resonated with audiences everywhere. Safe to say we are still riding that Super Bowl high!

A horse walks into a bar… and walks out a national Super Bowl ad. In less than 24 hours, our Super Bowl collaboration with Budweiser went from a regional spotlight to a nationwide moment—all thanks to the overwhelming love and recognition it received. And now, it’s already being named TIME’s “Most Inspiring Ad” of Super Bowl 2025.????? We’re beyond proud to partner with Anheuser-Busch to tell a story that resonates far and wide. A tiny Clydesdale with a big heart, a journey worth cheering for, and a reminder that some traditions never go out of style.?#FirstDelivery #SuperBowlLIX #Budweiser Thank you to our FCBNY team: Lara Polovina, David Justice Green, Gary Du Toit, Lance Vining, Alexander Beerden, Michael Schonfeld, Robert Blanton, Jeff Robertson, JD, Logan Butler, Daniel Roversi, Jewel Chandler, Lilly Sessions, Abigail Kiefer, Louis Carvell, Diana Gonzalez Cash, Alexandre Abrantes, Danilo Boer, Caitlin Herrity, sy-jenq cheng, Kat Grib, Suzanne Santiago, Jennifer Iuorio, Yoonjung Crosby, Kelli Lane MacDonald, Emma Armstrong, Michael Aimette, and Todd Sussman ? And a special thank you to our Budweiser partners: Kyle Norrington, Kristina Punwani, and Veronica S.

Pringles cans are (literally) flying off the shelves in our Super Bowl 2025 commercial!With one of the most iconic mustached mascots in the game (looking at you, Mr. P), we leaned in and created a mustache migration with some of the most iconic 'staches in the game. So proud of our first work as a team with Pringles and Weber Shandwick and a huge thanks to all the snacking fanatics who brought this to life. Thank you to our FCB New York team: Stu Mair, Daniel Kelly, Jono Flannery, Kevin Watkins, Kelly Colmenares, Matthew Vescovo, Scott Kaplan, Sachin Arora, Danilo Boer, Kathryn Pappageorge, Nick Hayman, Yurie Jules Park, Drew Schwartz Halpern, Nayantara Mukherji, Ben Nilsen, Rachelle Avila, Sandy Li, Robbie Felder, Ellie Cook, Caitlin Herrity, sy-jenq cheng, Kat Grib, Suzanne Santiago, Jennifer Iuorio, Yoonjung Crosby, Kelli Lane MacDonald, Emma Armstrong, Michael Aimette, and Todd Sussman And a special thank you to our partners at Pringles: Lyndsay Rogers, Sarah Reinecke, Mauricio Jenkins, Diane Sayler, Katie Song, Charisse Hughes, and Nicolas Amaya And to our team at Weber Shandwick: Kristin Petersen, Allyson Hoar.

It’s a bird! It’s a plane! It’s a…mustache? OK, I might be mushing?my superhero references together right now, but I’m all befuddled and bemused by the sheer wackadoo-edness of our 2025 Pringles Super Bowl commercial. (Yes, I said Super Bowl, I’m standing right here, Roger Goodell...) Not to get all preachy, but this mustachioed mayhem is a fine example of using a brand’s distinctive brand assets to full effect. Pringles has developed so much incredible equity over the years:?the can shape, the oft-imitated crisp, the awesome flavors - but we'd be fools not to choose the one that's as ownable and obvious as the nose on your face, or at least proudly hanging out right below it. It took an amazing amount of effort and love and craft to make these mustaches mischievously migrate and it couldn’t have happened without this incredible team at FCB New York: Stu Mair, Daniel Kelly, Jono Flannery, Kevin Watkins, Kelly Colmenares, Matthew Vescovo, Scott Kaplan, Sachin Arora, Danilo Boer, Kathryn Pappageorge, Nick Hayman, Yurie Jules Park, Drew Schwartz Halpern, Nayantara Mukherji, Ellie Cook, Kat Grib, Suzanne Santiago, Jennifer Iuorio, Yoonjung Crosby, Kelli Lane MacDonald, Caitlin Herrity, Emma Armstrong and Todd Sussman. And of course, none of it could happen without our fantastic partners/clients at Pringles: Lyndsay Rogers, Sarah Reinecke, Mauricio Jenkins, Diane Sayler, Katie Song, Charisse Hughes and Nicolas Amaya, our team at Untold_ & Human Music and Weber Shandwick: Kristin Petersen, Allyson Hoar. Hide your Pringles, the mustaches are on the move!

Kicking off the year as the #1 Global Agency in The One Club for Creativity’s Global Creative Rankings for the second year in a row. It’s a testament to the crazy audacity and ambitions we share with our amazing clients. Congrats to our teams and to FCB Global for securing the top spot as the #1 Network on the list. https://lnkd.in/dcEVkWAm

AI was the hottest topic of 2024 and LBBonline - Little Black Book wanted to hear Todd Sussman’s thoughts on if AI really transformed 2024. “The real transformation of 2024 wasn’t in the technology itself but in how much we talked about it, figured it out, and debated its implications. That was the true shift: the year we grappled with the spark." ?? https://lnkd.in/g4ADcc_r Thanks, Addison Capper!

LBBonline - Little Black Book’s Ben Conway delved into the art of editing what it takes to make an edit exceptional. Our very own Brei Monteiro, shared his expert insight, “It captures what's beyond the script, using silences, tension and pauses to create an experience that emotionally resonates, making the message not just clear but unforgettable.” Check out the full article on LBB Online: https://lnkd.in/e5YKk_Zn