FCB Chicago

Last-minute gate changes? No problem. When you're powered by Oikos, you can take on anything - even an NFL All-Pro. Watch Juno Temple hustle Myles Garrett through the airport in FCB Chicago’s Big Game spot. ???? #HoldMyOikos #NeverFinished #SuperBowlLIX

Ready for a Swift analysis? ???? Leveraging Acxiom data, FCB Chicago has created a rich profile of Eras Tour concert goers with comparisons across different cities to reveal fascinating insights into her massive audience. Shake it off and dive into the numbers to find out which city was the most likely to have visited a craft store in the lead-up to the show, and whether the Travis effect is real ???https://bit.ly/3CjJUgR #FCB #Acxiom #Data #Swifties

Creating something meaningful starts with listening. That’s why, when we began the journey of developing?"A Better What’s Next,"?we focused on understanding the unique needs, fears, and hopes of Aging Adults and their families. Working alongside our partners at FCB Global & FCB Chicago, we set out to craft a campaign that reflects the heart of what we do—empowering Aging Adults to embrace life’s changes with confidence and dignity. Every step of the process, from concept to launch, was guided by the stories of the people we care for every day. The result? A campaign that isn’t just about care, but about connection, possibilities, and the shared belief that aging can bring a better tomorrow. Dive into the story behind the campaign here:?https://bit.ly/4jviPZ1 #ABetterWhatsNext #HomeInstead #EmpoweringAging #CareWithHeart #InHomeCare

"DEI practices should be explicitly linked to and embedded into organizations’ business models.” Marc Wilson, PhD, EVP, Executive Director of Strategic Inclusion at FCB Chicago, explains why this approach is essential, especially as major companies reconsider their DEI strategies. Read more in The Drum: https://bit.ly/4hiZOa0 #DEI #BetterTogether

Home Instead inspires 'A Better What's Next' FCB Chicago Chicago launches a touching campaign for the adult care company, inviting families to reimagine what at-home care can offer aging loved on Read more here: https://lnkd.in/enxspkA8

Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon,?Meta, Publicis Groupe and McDonald's joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies. Last Friday,?it was announced that Amazon was seemingly halting its diversity programs, “winding down outdated programs and materials” as part of its broader business initiatives review process last year, according to a internal memo from Candi Castleberry, Amazon’s vp of inclusive experiences and technology, which Amazon provided to Digiday. Similarly, Meta was said to be terminating its major DE&I programs, including those geared toward hiring, training and picking suppliers,?according to Axios. In this piece by Kimeko McCoy, we speak to Alphonzo Terrell of SPILL, Marc Wilson, PhD of FCB Chicago, Kirk McDonald of Sundial Media, and Sheryl Daija.

Starting 2025 strong: We’re thrilled to announce that FCB has retained its top spot in The One Club for Creativity Global Rankings, finishing 2024 as Agency Network of the Year, with FCB New York once again crowned Global Agency of the Year. Plus, top rankings for our agencies, campaigns, and creatives around the world. Find out more:?https://lnkd.in/eS3Wa5m9 #BetterTogether #NeverFinished #TheOneClub

Home. All the sayings about it are true—it’s where our heart is and where we build our place in the world. For over 30 years, Home Instead has helped older adults stay where they belong, shaping a better future of in-home care. Today, we’re proud to launch our new brand campaign—a vibrant reimagining of what aging in place can look like. At Home Instead, we believe that comfort, security, and connection should never have an expiration date. A heartfelt thank you to our amazing partners at FCB Chicago for helping us bring this vision to life. Together, we’re creating #ABetterWhatsNext. ?? Learn more about how we’re empowering aging adults to stay home, instead:?www.homeinstead.com #HomeInstead #ABetterWhatsNext #inhomecare #agingcare #homecare #brandcampaign #campaign #aginginplace #caregiving #agingwithconfidence

What do barf bags and spreadsheets have in common? They both feature in FCB campaigns that have been named to ADWEEK's Best Ads of 2024. FCB New York's "Spreadbeats" campaign for Spotify — which saw the team turn a spreadsheet into a "fully-immersive audio experience to demonstrate the power of Spotify’s platform for advertisers" — came in hot at #18, while FCB Chicago's "The Last Barf Bag" campaign for Dramamine — a "surprisingly entertaining" 13-minute documentary to pay tribute to the humble barf bag — featured at #17. See the full list of wild, inventive, funny, bizarre, and unexpected work that moved audiences and will stay with Adweek editors for a long time to come: https://lnkd.in/eMGpJd_7 ?? ?? #NeverFinished #BestAds2024

Explore who you can be at FCB Chicago with our hands-on internship this summer! Experience real-world client work, exposure to agency disciplines, networking opportunities, and a path to full-time roles at FCB. Apply now: https://lnkd.in/gMqGbcVd