Fazer

Access Members approached us with an exciting yet ambitious concept—a completely new way to secure coveted dining reservations. Unlike platforms like Dorsia, Resy, or OpenTable, Access promises certainty, offering diners always-held, pre-secured tables at the city’s hottest new restaurants and iconic establishments. We developed a brand and product for the startup that conveyed cool, evoked curiosity, and that would attract the toughest clientele: tasteful New Yorkers. https://lnkd.in/exSNnfYm

We de-positioned the PR status quo for Relativity Ventures, building a new brand for the communications firm around the singular idea of Precision. Our discovery and workshops led us to an idea that directly exposes competitors' reactive approach while paint point solution-ing for the skepticism around PR ROI. The new brand position crystallizes in our physics-inspired vector graph icon: two angular shapes expanding from a central point, visually capturing the momentum precision targeting generates for clients. Read more on the competitive advantage: https://lnkd.in/d68HTfFv

Agencies love to talk strategy. Most get it dead wrong. They chase differentiation like it’s the holy grail. They obsess over insights that sound smart in a pitch deck. They craft stories that win awards, but move no needles. The agencies that create winning strategies don’t just position brands, they de-position competitors. It’s not about being different because differentiation IS no longer different. That's because everyone is doing it. What it is all about is making competitors irrelevant by solving customer pain points better than the other brands. That's the golden ticket. Craig Bagno lays it all out in this article. If you're in the branding world, this one’s for you. #BrandStrategy #CompetitiveAdvantage #Differentiation

"Insights are often beautiful. But insights are fundamentally flawed because they are aimed at the wrong thing. I can’t tell you how many times a planner told me an insight was great 'because it contains a tension.' But insights aren’t about creating tension. Our insights should be about relieving tension. Removing it from consumers’ lives. Not through storytelling, essential as it is. But through pain point solutioning. The exact same thing that consultancies are eating our lunch with." —Craig Bagno, Head of Strategic Integration More here: https://lnkd.in/e5ZnCmjb

Brand positioning is broken. The old playbook—find white space, differentiate to stand out—doesn’t hold up anymore. Markets move too fast. Competitors copy too quickly. The brands that win shift the game entirely. - Apple makes PCs feel outdated. - Uber makes taxis feel like a hassle. - Salesforce makes on-prem software feel like a burden. This isn’t about being different—it’s about making competitors the weaker choice by delivering a better solution. If you're in the branding world, this one’s for you. #BrandStrategy #CompetitiveAdvantage #MarketingLeadership

Traditional branding falls into the feature-touting trap—listing capabilities without connecting to deeper customer needs. Pain point solutioning flips this approach by starting with the customer's emotional and practical struggles. The most powerful brands don't sell products; they sell clarity, privacy, safety, or beauty. They position themselves not as sellers of things but as solvers of problems. At Fazer, we solve customer pain points, which means we brand to win. By addressing real challenges rather than showcasing features, we forge connections that transcend transactions. This isn't differentiation for its own sake—it's creating genuine solutions in the customer's mind, driving both loyalty and growth.

We architect strategies that create true market advantage. Whether elevating global leaders or amplifying challenger brands, our approach fuses business reality with brand possibility - helping companies find their edge and own it. https://fazer.agency/

Brand. Business. Creative. Brand to win, and it all syncs. From luxury to tech to finance to [insert here] our methodology is the answer. Go from series A to B. From challenger to category icon. Growth comes from hard strategy. https://fazer.agency/

The Best Brand Wins. A year of creative triumphs and de-positioning success.

The Best Brand Wins. A year of creative triumphs and de-positioning success.