"Insights are often beautiful. But insights are fundamentally flawed because they are aimed at the wrong thing. I can’t tell you how many times a planner told me an insight was great 'because it contains a tension.' But insights aren’t about creating tension. Our insights should be about relieving tension. Removing it from consumers’ lives. Not through storytelling, essential as it is. But through pain point solutioning. The exact same thing that consultancies are eating our lunch with." —Craig Bagno, Head of Strategic Integration More here: https://lnkd.in/e5ZnCmjb
关于我们
Fazer is a brand strategy firm that collaborates with start-ups, SMBs, and Fortune 500s (Verizon, Pepsi, Nikon, Bang & Olufsen, and SiriusXM). We specialize in building brands that not only resonate deeply with consumers and culture, but drive business outcomes. Beyond pure aesthetics and creative distinction, our work centers around delivering sustainable competitive advantage. We've pioneered advanced branding strategies that defy how most agencies approach strategy for their clients. Our goal is not simply to create a brand identity, but to chart a strategic path. Whether shaping a masterbrand, refining sub-brands, or defining products, we infuse competitive ambition into every aspect of the work. Our strategies not only spotlight a brand but also shape its trajectory, ensuring growth and enduring relevance.
- 网站
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https://fazer.agency
Fazer的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2017
地点
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主要
获取路线
511 Avenue of the Americas
Ste. 320
US，New York，New York，10011
Fazer员工
动态
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Fazer转发了
Brand positioning is broken. The old playbook—find white space, differentiate to stand out—doesn’t hold up anymore. Markets move too fast. Competitors copy too quickly. The brands that win shift the game entirely. - Apple makes PCs feel outdated. - Uber makes taxis feel like a hassle. - Salesforce makes on-prem software feel like a burden. This isn’t about being different—it’s about making competitors the weaker choice by delivering a better solution. If you're in the branding world, this one’s for you. #BrandStrategy #CompetitiveAdvantage #MarketingLeadership
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Traditional branding falls into the feature-touting trap—listing capabilities without connecting to deeper customer needs. Pain point solutioning flips this approach by starting with the customer's emotional and practical struggles. The most powerful brands don't sell products; they sell clarity, privacy, safety, or beauty. They position themselves not as sellers of things but as solvers of problems. At Fazer, we solve customer pain points, which means we brand to win. By addressing real challenges rather than showcasing features, we forge connections that transcend transactions. This isn't differentiation for its own sake—it's creating genuine solutions in the customer's mind, driving both loyalty and growth.
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Fazer转发了
We architect strategies that create true market advantage. Whether elevating global leaders or amplifying challenger brands, our approach fuses business reality with brand possibility - helping companies find their edge and own it. https://fazer.agency/
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Brand. Business. Creative. Brand to win, and it all syncs. From luxury to tech to finance to [insert here] our methodology is the answer. Go from series A to B. From challenger to category icon. Growth comes from hard strategy. https://fazer.agency/
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We architect strategies that create true market advantage. Whether elevating global leaders or amplifying challenger brands, our approach fuses business reality with brand possibility - helping companies find their edge and own it. https://fazer.agency/
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What do agencies sell today? Creativity. How do we get there? Insights. How do we prove our worth? Award shows that we created ourselves—to celebrate ourselves. We’ve forgotten our primary purpose (and replaced it with Brand Purpose), which is to sell. To drive measurable growth for our clients’ brands. —Craig Bagno