Fathom

In times of immense uncertainty, one thing is clear: traditional metrics alone don’t cut it. Open-ended survey questions are a uniquely powerful to uncover the surprising, the unprecedented, and the rapidly emerging shaping our world. Join Fathom CEO Michiah Prull where he'll share hard-won lessons from years of helping organizations and campaigns respond to unpredictable and unprecedented events from pandemics, to impeachments, to sudden market shifts and more. He’ll explore how designing effective open-ended survey questions and analyzing with advanced text analytics can help you surface uniquely powerful insights in the most volatile times. Join Us ??

3 Days until the AI for Nonprofits and Advocacy Summit hosted by Center for Digital Strategy and our cofounder Tovah Paglaro - and we've got a discount code for you join! ?? ? Training, strategy, & insights to expand your digital strategy. ?? Content for everyone from beginners to experts. ?? Streaming Live and Fully Interactive Online Summit. ? All sessions are recorded and available to stream on-demand. Big thanks to Brad Caldana for the discount code to share with the Fathom community: FathomAI20! Hope to see you there! Registration link in comments...

?? Stat Assist is live??? See statistically significant signal in open-ended themes & easily spot patterns to drive smarter strategies & faster decision-making!!! For ages applying statistical rigour to qualitative data analysis at scale has been out of reach?—?until now. We’ve research and tested dozens of approaches to define this super powerful solution! The techniques we're using are long-tested and well established. But open-ended data sets are full of complexity - and building the capability to combine and apply them, systematically and programatically, with rigour in ways that are both statistically accurate and strategically useful - well that's taken a moment to get right! The biggest of big shout outs to Raman Jhajj, M Bedir Tapkan and Miranda Pattyn for building this incredible feature set. ?? ?? ?? PS Learn more about the functionality and methodology in the link in comments, or shoot us a note and we'll be happy to demo for you ??

We love talking ethical AI, human-in-the-loop and the importance of building solutions that deliver tangible value AND make our lives and work genuinely more rewarding! Big thanks Norbert Sari for the fun conversation! And shout outs to the other folks who joined - all building interesting products and offer bits of brilliance to the chat! Greg Burke, Alex Sunley and Karlien Kriegler

Tomorrow!!! Four lightening demos and some fun Q&A! Come join us along with Bulbshare, Civicom Marketing Research Services and Clearbox Decisions Inc. See you there!

Just a few hours until Tovah's on live - don't miss out! We're going into detail on three different designs changes to unlock net new value from NPS & CSAT follow ups + advanced text analysis! See you there!

We're heading into the weekend with a smile! Customer feedback in response to newly released Summary Insights has been ? ? ? ? ? !!! Summarization streamlines analysis and reporting by layering on top of super accurate thematic coding, for individual themes, every question and the survey wholistically! And of course, they are editable! Because human judgement is always the critical final step. We asked customers to fill out a brief survey - and the feedback has us smiling! Not only are they trusted to be accurate, but they are actually being used in projects by the most discerning researchers. And that's the bar we aim for! Shoot us DM if you'd like to see summary insights in action ?

Have you signed up for the Oct 8th webinar? It's going to be a good one!

Is your NPS and CSAT data gathering dust? It's time to shake things up and unlock the true potential of your customer feedback! Traditional surveys often fall short, especially when it comes to digging into those rich open-ended responses. That’s where high quality text analytics makes all the difference! But you already know - the quality of your open-ended insight exists at the intersection of question design, verbatim coding, and analysis. AI isn't a magic fix - it's just an important piece of the puzzle! Join Tovah Paglaro and Michiah Prull for a friendly and informative webinar where we'll dive into how to: ? Enhance Survey Impact: Learn how an improved NPS battery —with positional, segmented, and specific follow-up “why” questions— can unlock richer insights from your open-ended responses. ?? Leverage Text Analytics?Discover how Fathom’s advanced text analytics can transform unstructured feedback into clear, actionable data. Dive deep into the reasons behind customer ratings and uncover trends in sentiment and hidden issues that traditional scores might miss. ? Tailor Your Approach: Explore three approaches—one that retains the core NPS structure for continuity, another that leverages follow up prompts and a third that reimagines the survey for greater impact and precision. Don't miss out! Secure your spot and start unlocking the full potential of your NPS and CSAT insights open-ends with AI + the right design for your needs!

Eric Knoben shares how high quality text analytics delivers more than efficiency for Emerald Research Group, it unlocks net new value! Emerald's clientele includes many of today’s largest tech companies. Their customers need strategic insight into specific product experiences and customer behaviours that go beyond surface-level responses. “With Fathom, we can pinpoint exactly how different experiences impact revenue. The insights we gain are directly tied to our clients' bottom lines, making our recommendations more actionable and impactful.” See how Fathom + Emerald = connecting customer feedback with business outcomes in ways previously impossible! We love this partnership and seeing the way the Emerald team pushes into new possibility to deliver new value! https://lnkd.in/g4Qd7D3b