Fathom

Early access folks are loving it! If you can't wait to get the new feature set... shoot us a DM and we'll see if we can squeeze you in for a demo and early access. Full release coming later this month! With options for independent consultants, full agency teams and brand side enterprise license. Open-ends, Solved! That's our thing... and it's about to get even better ??

Want a peek at Fathom features? Curious how you can save time AND get more nuance in coding? Wondering why all the ?? for our interactive charts and analytics? Come see for yourself >> At this week's Greenbook insights tech showcase Tovah Paglaro will do a quick lightening demo of key features and functionality. In 20 minutes, you'll have a chance to explore: ?? Simple intuitive upload flow with CSV or SPSS ?? Nuanced and detailed theme identification from any data set ?? Accurate mapping of verbatims to themes with multicoding ?? Advanced analytics to identify statistically significant signal ?? Streamlined insights and reporting layered over your binary coding And of course, we'll focus on how Fathom's human-in-the-loop system means a little bit of human intervention makes a huge difference in quality, control and value! See you there! PS If you can't make it, grab a demo 1:1. We're always happy to connect and explore your specific use cases, pain points and needs!

Fathom’s human-in-the-loop text analytics empowers PBS to scale open-ended research across program areas! Read on to see how!

Thanks to all who joined us at Quirk's Media LA to hear how PBS leverages viewer stories to drive impact across the org with Fathom! And the biggest shout out to Erin Moroney and the PBS team!! It’s always a pleasure to support their work - and it was a blast to partner to tell the story of innovation and impact in open-ended analysis at scale?? ????

We can't wait to share with the research community how PBS is analyzing viewer stories to drive impact across the organization!! The PBS team inspires us with their dedication to understanding their viewers, and optimizing their programming and operations to align with their mission. We have so much fun partnering with them to transform mountains of open-ended data into quantified insights about how American's largest public broadcaster educates and inspires viewers of all ages. Erin Moroney joins us on stage at Quirks this week talk about how their Fathom partnership is driving impact and innovation in public broadcasting. But if you can't join us in person, we'll share the case study too!

Happening now! Michiah Prull dropping so much value about how to get really rich open-ended responses. Record attendance for this webinar. Come join>> And still tons to glean in the second half! We'd love to see you there! ?? https://lnkd.in/gVfe8tJY

There's nothing more rewarding than uncovering the illusive "why". But asking "Why?” with survey open-ends often falls short. Here's how to fix that! ? The fix? Shift from “Why” to “What”. ? This isn’t about ditching why — it’s about getting to it in a way that actually works. And it's really easy to do! ? Instead of: “Why do you like that brand?” ?? Ask: “What specifically do you like most about that brand?” ? Instead of: “Why are you unlikely to recommend us?” ?? Ask: “What do we need to change to make it more likely you'd recommend us?” ? Instead of: “Why do you feel that way?” ?? Ask: “What happened that makes you feel that?” ? Instead of: “Why do you prefer message A?” ?? Ask: “What did you like better about message A than message B?” Respondents tend to give vague, unhelpful answers to generic "why" follow ups. But not because they don’t have a rich response - because the question doesn’t set them up to for success! By switching to “What”, respondents are prompted to describe real experiences — leading to richer, more actionable insights. And with good open-ended design + quality text analytics, you can get to "the why" faster and with more confidence than ever before! ?? Join us next week for our most popular webinar: Open-Ended Question Design - How to get rich responses every time! Fathom CEO Michiah Prull will share more practical advise to help you top performing open-ended questions! Sign up in events!

Want richer, more valuable verbatim feedback from surveys? It starts with the right question design - and those who nail it are leading the way. ? So we’re dedicating the month of February to open-ended design excellence! Starting with this invite to join our most popular webinar:?How to Write Great Open-Ended Questions and Get Rich Responses Every Time. ? Because with powerful text analytics like Fathom, it’s more important than ever that your respondent experience prompts detailed, actionable and insightful open-ended responses, while also driving completion rates. This webinar got so much positive feedback from our community last year, that we've decided to offer it again - but only once in 2025! And it's happening later this month. So Michiah Prull February 20th by signing up now ??

Join our cofounder Tovah Paglaro and Emerald Research Group President Eric Knoben at the Quirk's Media AI & Innovation Summit!

From our zoom-faces to yours, wishing you joyful a holiday season! This year has been a whirlwind of growing and learning and building with our community and partners - and we can't wait to dive back in with you all in 2025!!!