FanReach

We are thrilled to announce the launch of the brand-new Dallas Mavericks app, perfectly timed for the 2024-25 season! Partnering closely with the Mavs over the past two months has been an honor for FanReach. Our team has worked diligently to create a seamless, engaging, and personalized experience for their dedicated fanbase. The Dallas Mavericks app offers fans everything they need to support their favorite team: live scores, updates, exclusive content, video highlights, player stats, schedules, ticketing, and in-venue experiences. With our advanced segmentation tools, the Dallas Mavericks can ensure that the right message reaches the right fan at the right time. But this is just the beginning! We’re excited to continue collaborating with the Dallas Mavericks to enhance fan experiences through customer journeys and data intelligence. #AppLaunch #SportsTech #FanEngagement #DallasMavericks #NBATech #MarketingTechnology #SportsMarketing National Basketball Association (NBA)

At FanReach , we’re passionate about empowering brands to create meaningful connections with their fans through personalized native mobile app experiences. Our platform delivers 1:1 relevance to boost both revenue and fan loyalty, maximizing the impact of your existing marketing stack while prioritizing data security, extensibility, and agility. Let’s connect! I'm excited. ?? ??

"90% of mobile internet time is spent in native apps rather than on mobile websites"

Discipline + Frameworks = Long-Term Success As I mentioned last week, discipline and consistency in small habits lead to big gains. Whether it’s personal growth or tackling large projects, the process remains the same: BREAK THINGS DOWN INTO MANAGEABLE PARTS AND KEEP CHIPPING AWAY! When approaching major projects, I use a framework that helps prevent work from stalling due to feeling overwhelmed: 1. Start with a clear goal – Know where you’re heading and why. 2. Identify key pillars – The major themes or areas of focus that will support the goal. 3. Break down pillars into work streams – Smaller, actionable areas of effort. 4. Tackle projects within each work stream – Focus on specific, achievable tasks that, together, lead to meaningful results. This method helps build progress over time without being crippled by the enormity of the task. The power of incremental progress is real – steady action over time delivers results. I’d love to hear how others approach massive projects or how small habits have made a difference in your professional journey. Share your thoughts below.

Huge congratulations Keith! We know how meaningful this experience was for you, and it's clear how much joy it brought you.

Quick thoughts from our CEO Gabriel on user experience vs. engineering...

Great insights on the power of personalization! We're honored to partner with visionary clients like the Atlanta Falcons and others in the sports industry to elevate fan engagement and drive better results. And congrats Keith! Always an honor to be interviewed by the Sports Business Journal!

The Falcons and Atlanta United discus their long-term strategy regarding their Custom Engagement Platform (CEP) decisions in SBJ. https://lnkd.in/eh2nvbee

FanReach ’s platform delivers data agility that enhances our clients’ entire marketing technology stack. It enables deeply personalized fan journeys, driving both revenue and brand engagement through precise, segmented targeting. If your mobile app isn’t your brand’s top tool for direct, 1:1 communication with fans, it should be. Let’s connect—I’d love to share more. https://lnkd.in/e3Q_rifs

Excellent insight, Jana! Connecting individual contributions to larger initiatives is a powerful way to give employees a true sense of ownership and investment in the outcome. It's also a great approach to fostering trust, building accountability, and instilling pride in their work.