Fanbase Metrics

?? Most "loyalty programs" are terrible. ?? “Membership” lost its meaning. Too many brands treat loyalty programs as nothing more than transactional campaigns—points, perks, and punch cards—without actually fostering a true community. The reality? Loyalty isn’t earned through discounts. It’s built through connection. Creating a community around your brand is an investment. It takes more than just rewards—it requires trust, active listening, and empowering your customers. But when done right, the impact is undeniable: ? Stronger loyalty ? Increased referrals ? More engaged, empowered customers ? Expanded brand reach At Fanbase Metrics, we help businesses turn their customers into passionate fans. If you want to grow your business through an engaged, thriving community, let’s talk! ?? P.S. As part of our #GrowLocal campaign, we’re offering 30% off our initial Fanbase Assessment for local businesses—available for a limited time! #CommunityBuilding #BrandLoyalty #CustomerEngagement #FanbaseMetrics #GrowthMarketing

Isn't it funny how size and perspective changes everything? A book club of five can feel crowded. A stadium with 50,000 can feel empty. Someone in our community put it perfectly: "The internet is funny. You get 13 likes on a post, and it’s nothing. But get 13 people in a room together, and it’s an accomplishment." The way we experience and interact in communities shifts as they grow. As a community builder, your role isn’t just to bring people together—it’s to design the right environment for meaningful interaction. So, what’s the right size for your community? How do you want people to engage? What can you create to make those interactions natural and valuable? #CommunityMarketing #CommunityBuilding #FanbaseMetrics

Check out this year's season ticket holder gift from Atlanta United FC! Included in the gift is a vinyl record that includes a mix of chants and highlights, 2 pins, a flag, and a note from team owner Arthur M. Blank. Thoughtful, meaningful #SWAG like this is always a great way to retain customers and drive engagement. #CommunityMarketing #FanbaseBuilding #FanbaseMetrics

It’s raining outside as I sit inside one of my favorite coffeeshops, Rev Coffee, in Smyrna. There’s a lot of people here alone, reading a book or typing away at their computer. There’s some here having an intimate 1-on-1 conversation. Some seem to be friends, a few are talking about work, and I’m sure there’s a couple here on a date right now. There’s a big group in the corner dominating the room’s atmosphere with their laughter. I just love the energy of working at a place that just naturally brings people together. It strikes me how rare this is now becoming. Our world is becoming increasingly dominated by technology, virtual meetings, and even AI-driven conversations. We are constantly losing the human connections that makes us who we are. As someone deeply invested in helping brands build communities, these thoughts really hit close to home. Creating authentic spaces-whether online or offline-isn’t just about gathering people in one place. It’s about fostering belonging and ensuring people feel seen, heard, and valued. In a world that is increasingly automated and fake, helping you build and foster authentic, human connections with your customers is our core purpose at Fanbase Metrics. Join our community today! #BuildCommunity #CommunityMarketing #FanbaseMetrics

"Who are your best customers?" That's the first question I ask every client or prospect and the answer is always telling. What I've realized is most companies don't know the answer. They've barely even thought about it. More than likely, your marketing is primarily focused on 2 goals: 1. Acquiring new customers 2. Retaining existing customers. Far too often, companies take their best customers for granted. Sure, you might have a loyalty or rewards program, but is it really working? Is it really driving repeat business? Is it worth the hassle? Building a fanbase of your customers means you give your best customers a voice. You provide them with a platform to come together and collectively make your business more successful. It all starts with figuring out who your best customers are. It might be tempting to just look at those who have come in the most, or spent the most money, but there's a lot more to it. Our process in defining your best customer combines both data analytics and direct conversations to understand who these customers are, why they love your product, and what they are looking for to become more engaged with your business. Building a growing, resilient fanbase is a long-term commitment with many benefits, but it all starts with truly understanding who your best customers are. Let's get started today! www.fanbasemetrics.com #FanbaseMetrics #CommunityBuilding #YourBestCustomers #BuildYourFanbase #Marketing #GrowthMarketing

Third Spaces are places where people naturally congregate and spend their time out of their home or workspace (or for kids, school). Children and teenagers have increasingly limited Third Spaces where they can be safe and find opportunity to learn and grow. Really excited to see the opportunities for children from this Third Space in downtown Atlanta! https://lnkd.in/epRJ5DJU #ThirdSpaceThursday #CommunityBuilding #FanbaseMetrics

Although we usually advise our clients against freelancing their branding and logo design, it's always fun to watch a public logo design contest especially when it's for a state flag. The state of Illinois has launched a public flag design contest to replace the current flag that received 4,838 designs. An official commission has selected 10 designs that will go to a public vote, but we think some of the highlights were the ones left on the cutting board. Here's the list of all 4,838 designs that were submitted. We'll share a few of our favorites in the comments. https://lnkd.in/ePUQD-d3 Which ones are your favorite? #DesignContest #CommunityBuilding #FanbaseMetrics

It's December! Which means College Football is coming to an end, people are getting WHAM'ed, and your Spotify Wrapped just dropped. As a fanbase builder and music lover, I love #SpotifyWrapped. Personally, I love seeing my favorite bands and artists listed for me and having an easy way to share it with everyone. Looking at my group texts, social media feeds, and everywhere else I look online, I'm not the only one. I'll spare you the details of my own personal Wrapped story (hint: bluegrass), and just focus on what makes Spotify Wrapped so successful and what you can learn from it to implement it to your own fanbase. The magic of Spotify Wrapped is that it presents actionable, easy-to-digest, personalized data to the user that is easy to share to their communities. It achieves this by using two key metrics: a leaderboard and comparative analysis. The leaderboard shows everyone their top 5 artists (or songs). Usually, that means it's the users favorite songs they listened to that year. For some, it's Taylor Swift at the top. Others might have some obscure band that no one has ever heard of. For most people, our music shows a lot about who we are and sharing this top 5 list is a true visualization of our personality. The comparative analysis is a great metric to highlight because it really connects with the competitiveness in all of us. Knowing that we are in the top 5%, 1%, or even .000001% of our favorite musician's top listeners is something that everyone will love to champion and share with their community. Both of these #fanbasemetrics play into our human psychology of sharing what we love and our competitiveness. Spotify makes this easy to share with clean, beautiful graphics and easy-to-use "share" buttons on every page. This results in millions of people sharing their Spotify experience across their communities. What can you learn from Spotify Wrapped to build a Direct Fanbase Engagement strategy for your organization? * Build a data environment that collects customer and transaction data in a reliable, usable way (this is the biggest challenge for many organizations) * Understand what the data says about your customers and what data THEY want to see (their favorite things, competition) * Keep it simple by utilizing basic metrics that everyone understands and by making it easy for people to share on social media or within their communities Here's are some examples for different communities: * #Bands or #musicians can use the Spotify Wrapped by giving rewards or callouts to fans in their top 1%. * #Sports teams can reward fans for attending every home game. * #Nonprofits can highlight volunteers or donors who have pitched in the most. * #Breweries can highlight regular customers who have purchased the most of a specific brew. * #Coffeeshops can reward customers who come in on the same day every week. If you'd like to discuss how to implement a Direct Fanbase Engagement strategy like Spotify Wrapped, get in touch with us today!

The good, the bad, and the ugly from College Football's Rivalry Week. This past weekend was a crazy one in the world of College Football. In a sport well known for passion and fanaticism, the final week of the regular season takes on a whole new meaning as many teams play their most-hated rival. Here are some of our takeaways from an action-packed weekend: ?????? ????????: 2024 is the first year of the expanded 12-team playoff which added to the excitement in the final week of the regular season. With only 4 playoff teams in previous years, there were only a handful of games that mattered. This year there were many more games that had increased playoff relevance. ?????? ??????: Call me a traditionalist, but College Football should be played on Saturday. This year seemed to have a higher amount of games played on Friday, including the University of Georgia-Georgia Tech game. Friday nights in the state of Georgia should be reserved for high school football which is currently in the midst of their own end-of-year playoffs. Scheduling the state's marquee rivalry in direct competition of that seems like a short-sighted mistake that prioritized TV dollars at the expense of the grassroots foundation of the sport. ?????? ????????: With the heated rivalries, you would expect some passions and tempers to flare up, but for whatever reason, this year seemed to be more hostile and violent than previous years. And what was up with the planting of the flag in your opponents midfield? I get trash-talking and some taunting, but it seemed to be a coordinated trend across the nation leading to multiple fights. I'm sure there will be many in the media who condemn the videos and images, but the hypocrisy is that we'll be seeing some of the footage used as promotions for years to come. #CollegeFootball #FanbaseMetrics #ItJustMeansMore #CollegeFootballPlayoff #CollegeFootballFans #SportsFans

You might have heard it by one of many names. The Pareto Principle. The 80/20 rule. The Law of the Vital Few. I'm sure there are many other names to describe it, but the meaning is the same: the vast majority of outcomes come from very few causes. In business, it often means that 80% of your revenue comes from 20% of your customers. Although that's not completely accurate for EVERY business, it's often a common trend seen across all industries, business models, and customer types. How does this principle apply to your business? How do you define your "20%"? What if you could grow your best customers? What if you could also grow the revenue and impact of this group to your business? These are the questions Fanbase Metrics loves to answer. By better understanding your best customers and their impact on your business, we can assess how you can connect with, engage, and grow your community of best customers. As you plan for your success in 2025, get in touch with Fanbase Metrics to see how you can benefit from building out your fanbase. www.fanbasemetrics.com #fanbasemarketing #communitymarketing #buildyourfanbase #fanbasemetrics #paretoprinciple #businesstips #marketingtips