FanRally

?? FanRally IMPACT: Gamecocks Go Pass = More Revenue, More Fans Traditional season ticket models weren’t cutting it for South Carolina’s Olympic sports. Instead of forcing a rigid structure, Dan Stahl, Chief Revenue & Data Officer for the South Carolina Gamecocks, made a bold shift—and the results speak for themselves. By introducing the Gamecock Go Pass on FanRally, South Carolina didn’t just replace season tickets—they increased revenue. More fans, more access, more value. This is what happens when you ditch outdated models and give fans a better way to engage. What ticketing shifts have driven the biggest impact for your team? Drop your thoughts below! ?? #FanRally #FanRallyIMPACT #Gamecocks #TicketingInnovation #FlexTicketing #FanExperience #SportsBiz #FutureOfTicketing #FanEngagement #LiveEvents

?? Ops & Service Superstar: Honoring Eric Laue! ?? We are thrilled to recognize Eric Laue, Director of Ticket Technology for the Milwaukee Brewers, as this month’s recipient of the FanRally Ops & Service Superstar Award! ?? Eric is a driving force behind seamless ticketing operations, ensuring that every touchpoint—from purchase to game day—is frictionless. His leadership in managing the Brewers’ BYO (Build-Your-Own) Flex Packs has given fans unparalleled flexibility, allowing them to customize their memberships and attend games on their terms. ? Why Eric’s work is a game-changer: ?? Tech-powered efficiency – A seamless experience that minimizes friction and maximizes fan enjoyment. ??? Flexible access made simple – The BYO Flex Pack gives fans control while keeping operations smooth. ?? Collaboration that drives innovation – Eric works closely between FanRally and the Brewers to create cutting-edge solutions that elevate both sales and service. Eric isn’t just keeping things running—he’s pushing ticketing technology forward and making sure Brewers fans get the best experience possible. ?? Join us in celebrating Eric’s impact! His expertise and dedication are shaping the future of ticketing operations. #FanRally #OpsAndServiceSuperstar #MilwaukeeBrewers #TicketingInnovation #FlexTicketing #FanEngagement #SportsBiz #FutureOfTicketing #LiveEvents #SportsMarketing

?? Every Lake Erie Crushers membership is flexible—because fans want control. ???? With FanRally-powered memberships, Crushers fans pick the games they want and release reservations when plans change. Whether it’s a 5-pass or a 48-pass plan, members use their passes however they want: ? A 48-pass holder can treat it like a traditional season ticket—or bring six friends to a single game. ? A 10-game pass holder can grab extra seats so their whole crew can sit together. ? No wasted tickets. No rigid schedules. Just flexibility that fits real life. Bob Moullette, VP of Sales for the Crushers, explains how this model is giving fans options while keeping seats full. Check out this clip! ?? #sportsbiz #fanengagement #ticketing #membership #flexibility #FutureOfTicketing #LakeErieCrushers #webinarhighlights #FanRally

Friday Fan Fact: FanRally Flex Members Bring Friends ????? With baseball season coming up quick, we’re sharing insights straight from the ballpark! Here’s a big one: 38% of MLB game reservations made through FanRally last season included add-on seat purchases. That means for more than 1 in 3 attended games, plan holders bought extra seats—bringing friends, family, or colleagues along. Why? Because when fans have flexibility, they invite more people, spend more, and strengthen their connection with their team. More shared moments. More revenue per plan holder. More energy in the ballpark. ?? Are you seeing a similar trend? Let’s talk about how flexibility drives attendance AND fan spending. Drop your thoughts below! ?? #FanRally #FridayFanFact #FlexTicketing #FanEngagement #MLB #TicketingInnovation #RevenueGrowth #FutureOfTicketing #SportsBiz #LiveEvents #SportsMarketing

??? Ticket buyers fall into three camps: planners, procrastinators, and deal hunters. Which one are you? Do you lock in seats early, wait a few weeks, or go last-minute? Vote below & tell us why in the comments! ?? #FanRally #LiveEvents #Ticketing #SportsBusiness #EventMarketing

?? FanRally Showcase: The Future of Memberships is Flexible For years, teams have pushed season tickets as the gold standard. But as Bob Moullette, VP of Sales for the Lake Erie Crushers, points out, fans don’t want to be ticket holders—they want to be members. The old model? 81-game commitments, rigid plans, endless back-and-forth with reps. What fans actually want? Flexibility, autonomy, and a seamless experience they can control. That’s exactly what FanRally delivers—technology that puts fans in charge, letting them pick their games, customize their experiences, and manage everything on their terms. ? No phone calls. No friction. Just effortless, fan-first access. ?? When you give fans control, engagement soars. Sports have changed. Memberships need to keep up. FanRally is making that happen. What’s been the biggest shift in your approach to ticketing? Drop a comment below! ?? #FanRally #FanRallyShowcase #LakeErieCrushers #FlexTicketing #FanExperience #TicketingInnovation #SportsBiz #FutureOfTicketing #FanEngagement #SportsMarketing

?? Breakthrough Builder Award: Honoring Lance Horton! ?? We are thrilled to recognize Lance Horton, Associate Director of Ticketing for the South Carolina Gamecocks, as this month’s recipient of the FanRally Breakthrough Builder Award! ?? Lance has been a driving force behind the Gamecock Go Pass, a first-of-its-kind subscription pass built on FanRally that gives fans flexible access to multiple sports at a discounted price—all while minimizing cannibalization of traditional season tickets. Why the Gamecock Go Pass is a game-changer: ??? Ultimate flexibility and value – Fans can redeem tickets across multiple sports, finding the right balance of value while keeping season tickets strong. ??? Cross-pollination across sports – More fans are discovering and attending new Gamecock events they might not have considered before. ? Fewer operational demands – With seamless, self-managed access, staff spend less time handling ticketing issues and more time elevating the fan experience. Lance isn’t just implementing flexible ticketing—he’s reshaping the way South Carolina connects with its fans. His vision and execution are setting a new standard for what modern college ticketing should be. ?? Join us in celebrating Lance’s impact! His work is making Gamecock Nation more accessible, more dynamic, and more exciting than ever. #FanRally #BreakthroughBuilderAward #Gamecocks #CollegeSports #TicketingInnovation #FlexTicketing #FanEngagement #SportsBiz #FutureOfTicketing #LiveEvents

?? Why shift from static season tickets to flexible memberships? Just ask Bob Moullette, VP of Sales for the Lake Erie Crushers. ???? Minor league teams need butts in seats—but traditional season ticket models weren’t getting the job done. Low seat utilization meant too many empty seats, especially on premium nights. Bob had tried to make flexibility work before, but existing ticketing platforms couldn’t handle it. Now, with FanRally, the Crushers are breaking free from outdated systems and adopting an innovative, market-driven solution that ensures members show up when they can—and that their seats don’t go to waste when they can’t. Check out this clip from our conversation with Bob to hear why flexible memberships are the future of minor league ticketing! ?? #sportsbiz #fanengagement #ticketing #membership #flexibility #FutureOfTicketing #LakeErieCrushers #webinarhighlights #FanRally

Friday Fan Fact: Fans Are Willing to Pay for Better Seats ????? Flexibility doesn’t just drive attendance—it drives upgrades. About 1 in 4 redeemed vouchers come with a paid seat upgrade (when the option is available). That means fans aren’t just showing up—they’re choosing to enhance their experience. Why? Because when fans have the freedom to manage their tickets, they’re more likely to invest in better seats, bring friends, and maximize their gameday experience. More upgrades. More revenue. More engaged fans. This is what happens when you give fans control—they lean in. ?? What trends are you seeing with in-season upsells? Drop your thoughts below! ?? #FanRally #FridayFanFact #FlexTicketing #SeatUpgrades #FanEngagement #SportsBiz #TicketingInnovation #RevenueGrowth #FutureOfTicketing #LiveEvents #SportsMarketing

?? Thinking about adding AUTOMATED EXCHANGES FOR SEASON TICKET MEMBERS, but feeling hesitant? It’s gonna be OK. ????? In our webinar, Nate Downer, Senior VP of Ticket Sales for the Los Angeles Kings, shared why flexible, self-service ticketing powered by FanRally isn’t just good for fans—it’s a win for teams, too. ??? Fans love the control and convenience, leading to higher satisfaction and better engagement. ?? Sales reps get time back to focus on real relationships instead of manual ticket tasks. ? And the best part? There’s very little risk and a lot of upside. The Kings made the leap with FanRally—and they haven’t looked back. The takeaway? Don’t be afraid to give it a try. The opportunity to drive higher usage, better customer touchpoints, and more meaningful relationships is too big to ignore. Check out this clip to hear Nate’s perspective! ?? #sportsbiz #fanengagement #ticketing #membership #flexibility #FutureOfTicketing #LAKings #webinarhighlights #FanRally