FanIQ

Theme night ads deliver 67% higher performance than standard game-specific ads—are you making the most of them? We used theme night content to drive sales for Tucson Roadrunners, Brooklyn Cyclones, and Ontario Reign during their 2024 and 2025 seasons. ? Make purchasing seamless – Track sales through FEVO, Spinzo, and Ticketmaster ?? Target the right audience – Reaching the right fans drives higher ticket sales. ? Promote with the right content – Eye-catching video creative drives engagement We break it all down in our latest blog: https://lnkd.in/eAiquShE #SportsMarketing #ThemeNights #TicketSales #FanIQ

Big thanks to our amazing partners at the Houston Livestock Show and Rodeo for an unforgettable experience at the Houston Rodeo!??? ?? ?? Whether?it’s?the?electrifying?musical?performances,?the?incredible?fair atmosphere, the?delicious food,?or?seeing some of?the most?impressive athletes on the planet—animal?and human—it’s?a one of a kind experience. Special thanks to Aynav Leibowitz, Muffy King, Catherine Ridley, Maria De La Riva, Amanda Caffey, and Alexa Davidson from HLSR for making this experience possible! #HoustonRodeo #ContentMarketing #ExperientialMarketing #FanIQ

M3F Fest did not disappoint!! 3 stages, 3 VIP sections, the largest VW bus in the world, endless food and craft vendors, an amazing family area, arcades, a beautiful park setting, Waymo to get there… oh yea, and 40+ amazing bands! Thanks to Stephen Chilton and Chris Norwood for giving FanIQ the opportunity to work on such a great event.

The first week of MLS action delivered some incredible content, and these teams came out on top with the best Instagram Reels.??? Here are the Top 5 Reels from Week 1: 1?? Inter Miami 2?? Atlanta United 3?? Minnesota United 4?? Austin FC 5?? Toronto FC A huge shoutout to all the teams for their creativity and energy! Special thanks to our amazing partners at Atlanta United — Maggie Sellars, Nicolas Sanchez, and Ivy Scott — for the outstanding work they’re doing!??? We’re beyond excited to continue collaborating with you all during another incredible season. Let’s keep the momentum going!??? #MLS #InstagramReels #MLSSeason #SoccerContent #AtlantaUnited #InterMiami #MinnesotaUnited #AustinFC #TorontoFC #Teamwork

Excited to have shared our top 5 tips for paid social performance in 2025 with the folks at Hive.co. Thanks to Negar Nikaeein and Kait Huziak for all the help on this! Here's to a big '25! ?? https://lnkd.in/eFkxkBVC #paidsocial #marketingtech #facebook #instagram #tiktok #snapchat #reddit

We’re excited to partner with?M3F Fest, North America’s premier nonprofit music festival, where?100% of proceeds go to charity. On?March 7-8, 2025, M3F returns to Phoenix with an electrifying lineup,?headlined by LCD Soundsystem and Justice, alongside?Sylvan Esso, Alvvays, BadBadNotGood, and more. At?FanIQ, we’re helping bring their stories to life—turning first impressions into real fandom and driving ticket sales for this incredible event. A big thanks to?Stephen Chilton, Chris Norwood, Jeff Taylor and Dan Michalegko?for your collaborative spirit and for hosting an awesome event! #M3FFest #FanIQ #MusicForCharity #LCDSoundsystem #Justice #FestivalSeason

?? Top 5 Reddit Ad Units Every Marketer Should Be Using ?? Reddit isn’t just a platform for deep-dive discussions—it’s a goldmine for brands looking to connect with highly engaged communities. But to win on Reddit, you need to use the right ad formats. With Katie Ristow and Big 12 Conference as an early adopter and help from Kira French at Reddit for Business, we've learned a lot about Reddit's ad units. Here are 5 ad units that work best: ?? Video Ads – High-impact, autoplay video units that capture attention as users scroll. These work best when they feel organic—think educational, entertaining, or meme-worthy content. ?? Conversation Ads – These ads show up inside the comment sections of trending organic posts, allowing brands to join the discussion naturally. Ideal for engagement and brand awareness. ?? Free-Form Ads – The most flexible ad format on Reddit. You can structure these however you want—text, images, links—giving you the freedom to make your ads feel like authentic posts. ??? Product Ads – Built for direct response, these showcase your product with clear CTAs, making them perfect for eCommerce brands looking to drive conversions. ??♂? AMA (Ask Me Anything) Ads – A Reddit classic! Brands can run promoted AMAs to engage directly with Redditors, answer questions, and build trust in an interactive way. Pro tip: The key to Reddit advertising is authenticity. Ads that spark discussion, entertain, or educate perform best. Don’t just sell—engage. Learn more about Reddit Ad Units ?? https://lnkd.in/eN2uHMMT Are you running Reddit ads? What’s worked for you? Drop your insights below! ?? #RedditAds #DigitalMarketing #GrowthMarketing #SocialAdvertising #MediaBuying

Sports Betting is Booming!!! ?? Now legal in 38 states ?? 50 million active bettors ?? 44% of bettors earn over $100K Want to engage them? FanIQ is now targeting sports betting enthusiasts across eight paid social platforms. Check out some of our curated audiences here ?? https://lnkd.in/e6D6zYaT #SportsBetting #FanEngagement #Marketing #FanIQ #BettingMarket #SportsBusiness #AudienceTargeting #DigitalMarketing #SportsIndustry #DataDriven

We're thrilled to announce our latest partnership with Seattle Sounders FC (MLS) and Seattle Reign FC (NWSL). While soccer continues to grow across the country, there’s no soccer city quite like Seattle! A big thanks to Mike Scaturo and the whole team at Sounders and Reign—we can’t wait to grow the game together! #Sounders #Reign #NWSL #MLS #SportsMarketing #PaidSocial

Women's Volleyball is the latest W sport to be taking off! We're excited to announce our first Pro Volleyball Federation client, the Orlando Valkyries.?Using lifestyle-focused content, platform execution and unified reporting, we're simplifying how W teams can build their brands while also driving revenue and excited to be working alongside Chris Gallagher and Quantum ?? ?? Learn more about the Valkyries here: https://lnkd.in/eCwvPEtM ?#OrlandoValkyries #FanIQ #GrowTheGame #PaidSocial #WomenInSport #ProVolleyball