The FanCapital team had a great week at Adobe Summit with conversations around data led generative AI and commerce. These discussions support the innovation FanCapital is focused on as we build new ways to connect fans and brands.? ? We chatted how generative AI is combining data and content (and reshaping creation and distribution at scale!), and listened to our very own Brian Mermelshtein speak alongside Lexmark, Mike Dattilo to showcase how we are using Adobe's Experience Platform and data to drive sales on Adobe Commerce. Special thank you to Nitu Walker for organizing! And of course, huge shoutout to Softcrylic and Hexaware Technologies for partnering with us to host the Post Bash — such a fun way to wrap up the week with great key takeaways and conversations. #FanCapital #AdobeSummit #GenerativeAI #FanEngagement #AdobeCommerce #DigitalMarketing
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