FamTech.org

We’re feeling the excitement at Transform 2025! ?? The FamTech Refresh & Connect-sponsored by the incredible team at Justworks: Kerryn Gower, Erica Zabiela, Rachel Jenkins, Lindsay Ryan?-has been a fantastic way to take a breather from the conference buzz, recharge, and meet inspiring innovators in the care economy. We’re loving the opportunity to connect with both new and familiar faces, like Mitul Desai The Care Hack. If you haven’t had a chance to stop by yet, don’t miss out! We’d love to connect and keep the conversation going. ?? ?? A huge thank you to Kerryn Gower, Erica Zabiela, Rachel Jenkins, Lindsay Ryan from?Justworks for making this event possible! #Transform2025

We’re loving the energy at Transform 2025! ?? The FamTech Refresh & Connect activation has been the perfect opportunity to step away from the conference hustle, recharge, and meet amazing innovators in the care economy. We’re enjoying connecting with new faces and familiar ones alike—and sharing ideas that will shape the future of care. If you haven’t stopped by yet, don’t miss it! We’d love to see you and continue the conversation. ?? #Transform2025

If you’re new here, welcome! You’re just in time. For too long, care has been undervalued, underfunded, and overlooked. But that’s changing, and we’re here to make sure it keeps changing. If you’re new to FamTech.org, here’s what you should know: We believe care is essential infrastructure—not a side issue. When care works, everything else works better. We exist to help care economy founders, investors, and advocates turn ideas into action, secure funding, and push for systemic change. We offer: ? Connections → Exclusive networking with fellow innovators, investors, and policy leaders shaping the future of care ? Visibility → A platform to amplify your work, showcase your brand, and reach the right audiences ? Resources → Industry insights, funding opportunities, and best practices to help you grow and scale ? Advocacy → A seat at the table in conversations that will define the future of our expansive and evolving market (???? worth more than $648 billion, in case that wasn’t clear to the old paradigm people ????) Incredible new solutions are flowing into this space… Policies are shifting… And the next wave of innovation is happening now. If you’re building, funding, or championing solutions in the care economy, membership at FamTech.org is for you. ?? Join the movement by becoming a member—or just say hi in the comments and let us know what brought you here!

Funding the future of care takes more than just good ideas—it takes investors willing to take the first leap. The 2025 Care Trends Report from The Holding Co. is here, offering an important look at where the care economy is headed. At FamTech.org, we know big ideas in care often struggle to get off the ground—not because they lack potential, but because they lack the right kind of funding. As our Executive Director Anna shares in the report, we need more catalytic capital—patient, risk-tolerant funding that supports early-stage care innovation. Without it, too many promising solutions never get the chance to grow. What else is in store? The report highlights key trends shaping the future of care, from emerging business models to the role of technology and policy. It’s an essential read for our community—and really anyone working to build a more sustainable, accessible care economy. Which care trend do you think deserves more attention? Drop your thoughts in the comments! #2025caretrends #catalyticcapital #futureofwork

Founders, are you making the most of user interviews? Week 2 of “HR We There Yet? Fast-Track Your First Millions with HR, Broker & Channel” is happening *this Wednesday*—and you won’t want to miss it. ?? Session #2: “User Interviews: Your Edge for Early Customers” We’re diving deep into how to test your hypotheses on your early product wedge and early adopter market—using real-world insights from our Entrepreneur-In-Residence Lauren Dai, cofounder of Cocoon. You’ll learn: ?? The 5 must-use tools for turning user interviews into a competitive edge ?? How to develop a strong POV on your product wedge & early customers ?? How to translate those insights into your first paying customers We’ve already got an incredible group of 50 founders in the room—but it’s not too late to join. Drop in for the session that speaks to you, or jump in for the whole 8-week journey. ?? Ready to sharpen your strategy? Join us Wednesday, March 12, at 3pm ET. Registration link in comments.

Women are the backbone of the care economy. But shouldn’t we be building a system that acknowledges care as a universal experience, one that everyone will need or provide at some point in their lives? On this #IWD2025, we honor the women who own the responsibility of caregiving, day in and day out. Whether in the workplace or home, their contributions are often unseen, undervalued, and disproportionate. The current reality:? ?? Women are 5x more likely than men to take time off work for caregiving ?? Women are twice as likely to leave the workforce due to caregiving responsibilities? ?? Women continue to face a $3.8 trillion global wage gap, driven in part by unpaid and underpaid care work But change is happening—and we need to accelerate it. ? Founders are building innovative solutions for working parents and caregivers ? Investors are funding the next wave of care technology that supports everyone ? Advocates are pushing for policies that reflect the true value of caregiving in our economy The momentum is here. Now is the time to #AccelerateAction—to drive investment, scale solutions, and demand policies that make care work visible, valued, and supported. ?? Tag a woman innovating in the care economy—let’s give her the recognition she deserves. ??

Women have always been at the forefront of care work—often unpaid, unrecognized, and undervalued. (Louder for the people in the back!) This Women’s History Month, we’re honoring just a few of the countless women who shaped the care economy—and the ones still making waves today. ?? Ai-jen Poo — A tireless advocate for domestic workers' rights, Ai-jen Poo co-founded the National Domestic Workers Alliance, fighting for the economic and legal protections caregivers deserve. Her work has been instrumental in shaping policy conversations around paid family leave and fair wages. ?? Dr. Joycelyn Elders — The first Black US Surgeon General, Dr. Elders fought for comprehensive healthcare policies, reproductive rights, and public health initiatives that supported families and caregivers. ?? Maria del Rosario Basterra — A leading researcher in early childhood education, Basterra’s work has helped bridge educational gaps for bilingual and underrepresented children, ensuring more equitable access to quality care. The care economy thrives because of women—past, present, and future. Who else should we celebrate this month? Tag them in the comments. ??

DTC returns not hitting your goals? Government sales cycles too slow? It might be time to think bigger. HR, brokers, and channel partnerships offer faster, more scalable wins—and our EIR Lauren Dai, who grew Cocoon from $0 to millions, is going to show you exactly how to tap into this critical B2B unlock. Join us for? ? HR We There Yet?: Fast-Track Your First Millions with HR, Broker & Channel ? and learn the strategies that could transform your growth trajectory. We’re kicking off on Wednesday, March 5 at 3pm ET. We’re nearly full —get your spot via the link in comments.

?? A big FamTech welcome to our newest community members! ?? This month, we’re thrilled to introduce: ? Amy Frost - babycito - connecting parents with local family-focused services through a streamlined directory and service registry ? Martina V. - Advosense - pioneering innovative incontinence management solutions that empower clinicians and improve patient outcomes ? Javier Agüera Reneses- Pandora's Way - curated wellness retreats and coaching programs designed to empower women through healing, self-discovery, and personal growth ?Feargal Duignan - PacSana - wearable technology and data-driven insights to support independent living and enhance elder care ?Javid Muhammedali - BioMedict Inc - biomaterials for medical applications, advancing healthcare with innovative solutions ? Tyler Wirth - FamliCare - healthcare solutions designed to support families and enhance elderly care with smart technology We’re so excited to have you in the FamTech.org community. Drop a comment to say hello, connect, and let’s keep building! ??

The countdown is on for Transform 2025, and we’ve got something special lined up just for the FamTech community! First: Transform = the premier conference for leaders, thinkers, and entrepreneurs seeking to make transformative change in workplaces and work cultures. Which is inextricable from our work on the care economy. These are our (your) people. Second, you won’t want to miss our exclusive FamTech Refresh & Connect—a unique opportunity to step away from the conference hustle, recharge, and build meaningful connections with others who are in the thick of building invaluable new solutions. Here’s a sneak peek of what to expect: ? Thought-provoking conversations with leaders in FamTech ?? A relaxed, welcoming space to foster real connections ?? Inspiration and insights to take back to your team A huge shoutout to Justworks for sponsoring this can’t-miss gathering. As always, their support helps make this vibrant community stronger. ?? We hope to see you there on March 17–19 at the Wynn Las Vegas. Pricing goes up in March, so… you know what to do. (Can’t join us in person? We’ll be sharing key takeaways and highlights with FamTech members so you can stay connected and inspired wherever you are.)