Fama Agency

When I left the corporate world and opened my brick-and-mortar businesses, I loved being able to hide behind the logo and my amazing team. Both businesses enjoyed a steady stream of foot traffic, and our visual appeal drew customers in. Our ideal customers wanted to experience our services through social media and email before walking through the door, and that was perfect for me. But when I started Fama Agency, it was a whole different story. Suddenly, my ideal customers were buying into me and my expertise. I couldn’t just rely on a logo or my employees anymore. It became clear that if I wanted Fama Agency to succeed, I had to be its face. That’s when everything changed. I dove into personal branding, posting more frequently, and showing up as a thought leader on podcasts and national PR platforms. It was a challenging shift, but also incredibly rewarding. I discovered the power of putting myself out there, sharing my knowledge, and connecting with my audience on a personal level. Today, I receive a lot of business from my social presence, speaking engagements, and media appearances. My speaking engagements often focus on using your personal brand to boost your business and build a sphere of influence.?Moral of the story, we all have plenty of tools in the marketing tool box. It’s not one size fits all. Once you find what works, go all IN!!! This article hits the nail on the head with this now-popular marketing craze. It's a must-read for anyone looking to elevate their brand. #styleyourbusiness #fractionalcmo #businessadvisor #personalbranding

Just my freshly done nails from the salon today. It took me back to when I owned my salon. To some this business may look easy, but it's far from it. As a former nail salon owner in a competitive town called Hoboken, I knew I had to dive deep into understanding the town, the ideal customers, and building a dream team that wanted to work for me and who clients would return to every two weeks. I knew my business thrived on visuals and volume. To hit my revenue targets, I had to market like a beast. It wasn't easy—I spent money on campaigns that flopped and had zero ROI. But through trial and error, I discovered what worked. Google and Yelp turned out to be a game-changer. First, I had to counter the awful reviews left for the previous owner. So, I incentivized my customers to leave positive reviews on Google and Yelp. That put my salon in the top 3 the first month in business. I knew my customer base and what they needed. I introduced unique offerings, like the CBD manicure and pedicure, targeting athletes and empty nesters in Hoboken. Strategic partnerships with non-competing businesses, like hair salons, the W Hotel, and the first CBD store in town, were crucial. Email reminders were a saving grace for return customers. And whenever the budget allowed, I’d run Facebook and Instagram ads. I share this story because I often hear, "But my business is different." Sure, your business has its unique aspects, but the formula for business is universal. It requires a blend of referrals, inbound and outbound marketing/sales strategies amongst other things. I used the strategies that global brands and businesses use every day. The strategies I studied sitting on the trading floor. I scaled those strategies to fit my budget and my business goals. #styleyourbusiness #entrepreneurship #marketingandsales #fractionalcmo #businessadvisor

Join me at?Infinite Capital Workshop?2024 on Saturday, June 8, 2024!?????With over 200 attendees, this event promises to be monumental! Tickets:?https://lnkd.in/eScU3uWa? Ready for the best part? I will be hosting the Infinite Capital -?Owwll Interactive Podcast?Owwll INTERACTIVE Podcast Booth! I will be conducting mini-interviews with attendees and you will be provided the content to keep for yourself.????The first 3 people who book a ticket with the link above will secure your spot to be interviewed by me! Send a screenshot of your booking confirmation to?[email protected]?to confirm and secure your interview slot! Don’t miss out on this game-changing event!???

I’m thrilled to share that I will be speaking at an exceptional event hosted by HRbp Inc. in Chicago alongside Erika Mand PHR CIR and Gabriela Enriquez . We will be discussing strategies on leveraging your brand and cultivating spheres of influence. This topic is close to my heart and has been instrumental in shaping my business and attracting like-minded individuals. Looking forward to an engaging discussion! Let me know if you’ll be in Chicago below ?? #styleyourbusiness

Michelle Caba. If you know her, you know she’s a powerhouse. Author, speaker, consultant. She helps people and businesses take their brands to the next level. She’s putting on a “Style Your Business Accelerator” and I know people are going to get SO much value from it! Go follow her for more! The Daily Drip Thank you to Georgie Brown for the tagline idea! #headshots #headshotphotographer #personalbranding #branding #marketing #entrepreneur #growthmindset #businessowner #photography #corporateheadshots