FairPrice Group

At FairPrice Group, we’re always looking for ways to enhance the shopping experience, and our collaboration with Google Cloud is taking things to the next level. Together, we’re bringing the Store of Tomorrow to life by harnessing #AI and cloud #innovation to: ??? Personalise shopping journeys - Tailored recommendations and exclusive offers designed around shoppers' needs. ?? Redefine customer engagement - Seamless, intuitive, and connected interactions that make shopping effortless. Technology is the catalyst for next-generation retail, and we’re proud to be at the forefront of this transformation with Google Cloud. Excited about what’s next? We are too! ?? #FairPriceGroup #DigitalTransformation #RetailTech

Ramadan is a time for reflection, kindness, and community - values that were deeply felt at our buka puasa event with National Trades Union Congress (NTUC), M3@Geylang Serai and Yayasan MENDAKI! ???? We distributed over 100 care packs by FairPrice Foundation, providing essential nourishment for the beneficiaries of the organisations during Ramadan. These efforts were made possible with the support of our volunteers and Union leaders, who came together to foster meaningful connections through shared meals and community engagement. #FPG volunteer Ghee Kiong Poh beautifully captured the moment, "The buka puasa event kicked off with breaking fast together with our Muslim friends, where volunteers had a great time interacting and fostering new friendships over dinner. We also distributed goodie bags to the beneficiaries, which came as a surprise to them. There were bright smiles on their faces!” ?? This initiative is part of FairPrice Group’s ongoing efforts to uplift communities, ensuring that support goes beyond daily essentials to foster social bonds. We remain committed to making a positive impact and strengthening the spirit of togetherness! ???? #FairPriceGroup

At FairPrice Group, we believe that access to daily essentials is fundamental - but during meaningful seasons like Ramadan, it’s about more than just affordability. It’s about uplifting communities, fostering opportunities, and making a real difference. This year, in partnership with Yayasan MENDAKI, we distributed over 1,300 Ramadan Care Packs filled with nutritious staples like dates, Milo and cereal - helping families start their fasting days strong. Our distribution event kicked off on 4 March at ITE College Central, where Zulaiha Yusuf, Deputy CEO of MENDAKI, and Jean Khong, General Manager of FairPrice Foundation, shared inspiring messages with students. Our FairPrice Group colleagues also engaged in heartfelt conversations, offering career insights, personal reflections, and encouragement to the next generation. "Receiving support like the care pack from FairPrice Foundation means more than just daily essentials; it allows my family to focus on other important needs. I'm incredibly grateful for the encouragement and career insights. Excited for what's next!" - Syuhadah Binte Mazlan, a second year ITE central student who is currently waiting for her results to enter Polytechnic. More than an act of giving, this partnership reflects our commitment to empowering communities and making #EveryDayMadeALittleBetter for those around us. #Ramadan #FairPriceGroup

Food is more than just sustenance - it’s comfort, connection, and care???Through?A Full Plate, our first-ever study on Singaporeans' food habits, needs, and challenges, we saw firsthand the struggles many face in accessing nutritious meals. These insights led us to launch Singapore’s largest food donation drive, to ensure that underprivileged communities receive the nutrition they need to start strong and stay strong. We’re grateful to be part of The Consumer Goods Forum's Collaboration for Healthier Lives Coalition. Together, we can make every meal, and every day, a little better! ???? Read more:?https://lnkd.in/d-GzaXAg #AFullPlate #EveryDayMadeALittleBetter

We’re excited to share some wonderful news—FairPrice Group has been named one of TIME’s Best Companies in Asia Pacific for 2025! Out of just 29 companies from Singapore who made it on the list, we’re honoured to be the only grocery retailer recognised. This accolade highlights our efforts in three key areas: employee satisfaction, financial performance, and sustainability transparency. It’s a reflection of our ongoing commitment to growth, and making every day #ALittleBetter for our customers, our people, and the communities we serve. This award wouldn’t be possible without the hard work and dedication of our incredible team. A huge thank you for everything you do and let’s keep striving to be #ALittleBetter! Feeling inspired? Come grow with us! Discover career opportunities at FairPrice Group: https://lnkd.in/g5Qj3Vj7 #FairPriceGroup #TIME

The FairPrice Group Own Brands and Food Solutions Business is driven by the passion to make every day #ALittleBetter for our customers. Led by Grace Chua, the business delivers great value and quality across more than 3,500 housebrand products, keeping essentials within reach for all in Singapore. Our Own Brands offerings range from pantry staples and fresh produce all the way to fried chicken-flavoured cashews, providing Singaporeans with essentials, indulgences and everything in between with a focus on value and affordability! Through constant innovation and a keen understanding of our customers’ needs, our housebrand range has won hearts and minds: one in three products in shopping baskets at our retail stores is a housebrand item! Read more: https://str.sg/fou4 #FairPriceGroup #EasyOnTheWallet #EasyOnTheExperience

What a way to kick off the week! ?? Yesterday, over 3,000 colleagues came together for an unforgettable One FPG Day at Rainforest Wild Asia (RWA) - getting an exclusive first look at the park before anyone else! We started strong with our #FPG Cheer ??, filling the park with energy and excitement. Our Group CEO Vipul Chawla took a moment to thank each of us for the hard work we put in every day, reminding us that every role matters in making #FairPriceGroup what it is today. We also had the honour of celebrating our long-service employees, including two remarkable colleagues who have been with us for 50 years - a true testament to our FPG spirit! Of course, no celebration is complete without prizes! Colleagues walked away with fantastic gifts from the lucky draw, including Samsung Galaxy S25 Ultra and Apple iPhones. But the real reward? Spending the day together - exploring the parks, getting up close with wildlife, and pushing our limits with thrilling Adventure+ activities like the Canopy Jump and AIA Vitality Bounce - all free for FPG! ??♂? It was truly a day of joy, adventure, and togetherness ?? To those attending on 3 March, we can’t wait to see you there! #EveryDayMadeALittleBetter

Last week, we had the privilege of hosting over 1,000 suppliers at the 11th Annual FairPrice Group Partners Excellence Awards, a night dedicated to celebrating the invaluable partnerships that power our mission of serving Singapore better every day. ?? As we mark #SG60, we reaffirm our commitment to ensuring daily essentials remain accessible to all - a mission made possible through the trust, collaboration, and innovation of our partners. Together, we’ve expanded product offerings, launched impactful initiatives like the Cheers Breakfast Club and community block parties, and continuously evolved to meet the needs of Singapore’s diverse communities. Beyond the awards, the evening was a testament to the strength of our ecosystem - lively conversations, shared insights, and a collective drive to create even greater value for those we serve. ?? To our partners: thank you for your unwavering support and shared commitment. ?? Your dedication fuels our progress, and we look forward to achieving new milestones together in the years ahead. #FairPriceGroup #EveryDayMadeALittleBetter

???? Chinese New Year marks our busiest season, and at the heart of every seamless shopping experience is the dedication of our incredible frontliners. This year, more than 500 of our office-based colleagues stepped up through our One FPG Fairmily programme, reinforcing our culture of unity and shared purpose. ?? From replenishing shelves to assisting customers, their efforts weren’t just about providing support - they embodied the true spirit of teamwork, ensuring every shopper enjoyed a smooth and festive experience. Moments like these define #FairPriceGroup - more than just a workplace, we are a community that comes together when it matters most. ?? #EveryDayMadeALittleBetter

We’re excited to share that 9 additional FairPrice stores have earned the Building and Construction Authority Green Mark certification in 2024, bringing our total to 52 Green Mark certified stores! Leading the way is FairPrice City Square Mall, which has been awarded Platinum tier, the highest rating possible, for its outstanding sustainability efforts. Here are the newest additions: ?? FairPrice Finest Causeway Point ?? FairPrice Finest Coronation Plaza ?? FairPrice Finest Centrepoint ?? FairPrice Stirling Road ?? FairPrice Serangoon North Ave 1 ?? FairPrice Depot Road ?? FairPrice Jalan Tiga ?? FairPrice City Square Mall ?? FairPrice Senja Heights The Green Mark certification recognises environmentally-friendly infrastructure, from design and construction to daily operations.?Our Green Mark certified stores showcase our commitment to sustainable store design that contributes to a more sustainable planet for future generations. In the years ahead, we will continue to make every day #ALittleBetter for the planet and our customers by remaining dedicated to our sustainability goals. ??? #FairPriceGroup #EasyOnThePlanet #BuildSG #BCA