In our increasingly health conscious society looking for high-protein, and nutrient-dense foods, more consumers than ever are going nuts for nuts.
That's great news for SKU Spring '25 brand Fairly Nuts. Founded by Julie Wolf, the brand offers a carnival of delicious in-house roasted mixes all packaged sustainably.?Fairly Nuts assortment includes Ring of Fire (roasted cashews, almonds, and peanuts seasoned in jalapeno dill seasoning,) Mega Peanut Butter Cup (a mix of peanut butter cups, chocolate, raisins, and peanuts)?, Chili Lime Pantomine (roasted cashews, almonds, and peanuts tossed in chili lime seasoning), Goodness Me Omega 3 (a blend of roasted almonds, walnuts, pecans, pistachios, and cranberries), The Greatest Antioxidant (Cranberries, Roasted Almonds, Dark Chocolate Almonds, Roasted Brazil Nuts), and Honey Nut Carnival (mix of honey roasted peanuts, juicy black raisins, peanut brittle, and roasted cashews.).
Julie launched Fairly Nuts in '23 with a vision to redefine trail mix and fuel both athletes and everyday snackers with innovative, high-quality ingredients, making snacking both enjoyable and nourishing. The company is on the fast track. Fairly Nuts revenues doubled between '23 and '24 and they are on track to top $1 million this year.
"As a woman entrepreneur, I’ve always believed in pushing boundaries and creating something fresh, not just for myself but to inspire others," says Julie. "Fairly Nuts is rooted in resilience, innovation, and the relentless pursuit of my dream to build the next big trail mix company."
Buff Greebe Brooke Wilson Adrien Petersen Michelle Breyer Maddie S. Francesco Cassinerio
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