Grant Horvat x Adam Scott - how we’re tackling content these days:
Fairgame is breaking through the noise. When we launched Fairgame, Inc. we led with high-quality content—our way of standing out in golf’s crowded digital landscape. But as content has become more fragmented, we’ve adapted. Now, instead of trying to compete in the endless content game, we’re consolidating our efforts and focusing on what truly moves the needle: getting Adam Scott in front of new audiences in a way that feels real. That’s why we teamed up with Grant Horvat. Co-opting creators’ audiences authentically lets us showcase Fairgame while keeping our costs focused on product, not the ever-rising price of content. This video is a perfect example of that strategy in action. So, can Adam take down Grant? Check it out and see for yourself: https://lnkd.in/ee2bEEDp.