Faire

We recently launched new holiday hubs, designed to inspire retailers as they discover fresh products for their stores this holiday season. This project created a unique opportunity for product designers and brand designers to collaborate. While both roles are rooted in design, they approach challenges from distinctly different perspectives. But when they come together, the results can be truly transformative. Product designer Chris Chappelle, photo art director Lisa Ferkel and associate creative director Jessica H?gg share their insights on how these two teams can work better together: https://lnkd.in/ghmUVFrq

In the world of wholesale, connections go beyond business—they’re about shared stories and the love of good food. For Eri, Miki, and Anne, food has always been a centerpiece, a way to share love from family to community. ?? Though they’ve worked together from opposite coasts, they’re finally meeting face-to-face in Nevada City, California. Watch as they celebrate their shared passion and bring a bit of home to each other ?

Check out our latest Tech Talk, presented by the Engineering team and recapped by Senior Director of Engineering Jeff Hodnett! This talk shares how we build frontend and mobile systems for growth at Faire, touching on our move to a monorepo, how we use Next.js, our automation bot Fairey, and more:?https://lnkd.in/g7rpj393

? Explore the latest trends in the October Faire Fashion Index What are your customers wearing? Dive into the latest trends shaping the fashion industry in this month's Faire Fashion Index. ?? What's Inside - The top 10?trending searches?for October. - The most?popular styles?to stock your store. - Our picks?to bring the trends to life. Whether you’re a retailer, designer, or fashion enthusiast, we're sharing data-backed insights to help you stand out from the crowd. ???Read the Faire Fashion Index - October 2024: https://lnkd.in/gwk4NrSe?

Email marketing is an effective way to reach more customers, and we offer a built-in email marketing tool for to help wholesale brands grow their business. Staff Engineer Matias Cammisa shares how our recent transition from GrapesJS to Craft.js and MJML React enabled the team to build a more powerful, responsive email composer:?https://lnkd.in/gccWE_92

At Faire, we make it a practice to get to know our customers through all kinds of activities—from customer support shadowing to other formal research methods like interviews and surveys. But it wasn't until earlier this year that we tried something else: becoming one of our customers. Over several months, a team of Faire designers concepted, built, and launched a three-day pop-up retail shop called Supper Club –?a dinner party themed retail experience. Here's what the team learned from the process, including tips that are now a part of our customer research playbook:?https://lnkd.in/gAkt_Hw3

???Our very own Lauren Cooks Levitan has been recognized as the 2024 CFO of the Year award in the Emerging Company category for the San Francisco Business Times! We are so proud of Lauren for her outstanding leadership at Faire and her dedication to our customers. Check out the full story here: https://lnkd.in/gH8f3xY8

Providing a localized experience is crucial to connecting with our global customer base, and it’s just as important that this experience comes without any negative impact on performance. Following our migration to Next.js, Staff Engineer Jude Gao shares how we designed and built a custom localization approach to deliver fast, localized experiences without overhead. Check out the public repo as well:?https://lnkd.in/gxJjzDeP

Look ma, we’re in Forbes ?? Since launching on Faire last year, we’ve built direct relationships with hundreds of small retailers in all 50 states. Faire's platform is perfect for connecting small producers like Cheese Brothers with mom-and-pop shops nationwide ????? We’re excited to be one of the first to use their new promoted listings and can’t wait for what the future holds on the platform! Read all about it: https://lnkd.in/gwcPkMd5

I feel lucky to be CPO at Faire, both because we get to serve small businesses who are bringing life and energy into their neighborhoods, and because I get to work with an amazing team of dedicated, thoughtful, growth mindset folks, who push all of us to be better every day. In this role, I'm excited that Products That Count has recognized me as a top Chief Product Officer in the 2024 CPO Awards.? I chatted with the Products that Count CPO Renee Niemi a few weeks ago -- sharing that here in case these tips help anyone else. We discussed things like how to simplify complex problems and find a clear vision, my approach to time management as a CPO and mom of 3, and -- most importantly -- building relationships with your customers to serve them better.