Faherty Brand

I’m psyched to share some big news with you—we opened a brand-new store in downtown La Jolla at 7824 Girard Ave. La Jolla might just be my favorite and greatest beach town in the US. It’s got incredible restaurants, an amazing beach and some of the best surf you can find (Black’s is my go-to spot when I’m in town). Our new store also features a custom surf hut built with surfboards from local legend Bird Huffman, owner of Bird’s Surf Shed. Stop in to check it out and find all your Faherty faves. We’re so pumped to be opening here and bring our brand and clothing to town. Thanks for all the support and say hi to our manager, Elena, when you stop in.? – Alex Faherty, Co-founder and CEO https://lnkd.in/eKZvrhue

COMING SOON | Faherty’s landing in the Jewel of San Diego. La Jolla, here we come. https://lnkd.in/ei7BjG-n

Faherty x St. John's Basketball | A LIMITED-EDITION CAPSULE Represent the iconic team in your favorite Faherty fabrics as they make the push for the Men's College Basketball Championship. We're celebrating the legacy of St. John's Red Storm Men's Basketball, a founding force of the Big East Conference. The collection is inspired by the team's dominant 2024-25 campaign, in which they secured the Big East Championship with a record of 30-4, catapulting them to a top-10 ranking in men's college basketball. Honor the "BEAST OF THE EAST" and join us as we cheer on the Johnnies for a deep run in the Men's Basketball National Championship Tournament. https://lnkd.in/erT8fHZE

The Ethos That Shapes Our Process | For us, it's about taking each of the products we make and crafting the best possible version of them. It starts with finding the best raw material… Then, we explore how we can give it more of a wash look or casual feel. And that's how we engineer each of our garments to have that perfect, casual lived-in look. https://lnkd.in/e-8cb37W

The Faherty Chronicles Volume #1 | Sign up to get your copy here: https://lnkd.in/etHbJivy

Regenerative farming isn’t a sustainability fad. It’s an ancient Indigenous practice proven for millennia to be one of the most holistically effective and beneficial ways to cultivate crops. It enhances soil health, helps with water retention, improves crop productivity, and reduces erosion and chemical inputs. It’s even better for farmers, consumers, and livestock. As a Certified B Corporation?, we believe there’s a better path to a better world—one of action and purpose, inspiration and community. This movement is powered by an emerging generation of people using business as a force for good. “At Faherty we are on a mission to make clothes that will be in your closet forever. Things you’ll go and grab on an everyday basis. You know, making clothes that matter.” — Mike Faherty, Co-founder & Creative Director https://lnkd.in/gcnc9w6Q

MADE BETTER | As a fashion company, we realize our industry is built on a fundamentally extractive model. That’s why regenerative materials matter to us. We know we can be part of the change that makes this industry more sustainable. That starts with going to the source. We’ve partnered with model, climate activist, and DIRT Charity founder Arizona Muse to reintroduce our Sunwashed Tee, now crafted from 100% Regenerative Organic Cotton. This soft, sustainable innovation represents our commitment to creating high-quality products from responsible, certified fibers. https://lnkd.in/gcnc9w6Q https://lnkd.in/gZM4YyCz

California’s oldest and most revered surf contest has been a local proving ground for 44 years. When it comes to dream waves, it’s hard to top the peeling perfection of Rincon Point, just south of Carpinteria. Nicknamed the Queen of the Coast, this epic right-hander delivers one of the longest rides in California. Its bucket-list appeal can attract upwards of 200 surfers in good conditions. But once a year, lucky locals get it all to themselves during?The Rincon Classic. This unique, locals-only competition was founded in 1979 by a crew of area surfers and ran for 17 straight years. Some of surfing’s greats, including three-time world champion Tom Curren and former women’s world champ Kim Mearig, gained early contest experience here before breaking onto bigger stages. In 2001, Christopher Keet, now the owner of?Surf Happens?surf school in Santa Barbara, resurrected the competition. Faherty is proud to be part of this legacy and excited to be signed on as a sponsor for the 2026 and 2027 editions of the event as well.

I couldn’t be more excited to share some big news with you—Faherty is opening a brand-new store in Ketchum, Idaho. We’ve always loved the Sun Valley community—the energy, the people, and the deep appreciation for quality craftsmanship and laid-back style. Every time we’ve connected with our local customers here, it’s felt like home. So, it only made sense to make it official! Stop in to find new styles and all your Faherty favorites. — Alex Faherty, co-founder and CEO

COMING SOON?| Faherty Ketchum ????? Small town, big life. Catch our new shop on N Main St. very soon.