Financial Alliance for Women

What happens when women entrepreneurs get the?right financial support? They?thrive, they?innovate, and they?transform?their communities.???? Through the support of Microwd Inversiones,?Sebastiana Sierra?was able to access the financing and banking solutions she needed to take her start and grow her business to the next level. Today, she is not only growing her company but also creating economic opportunities for others. At the?Financial Alliance for Women, we are committed to helping our members unlock the power of the women’s market by providing?knowledge, best practices, and insights?to drive real impact. ???How are you championing women’s financial inclusion? Share your impact stories! ???Tag us and use?#ChampionTheFemaleEconomy to highlight the women you support! #ChampionTheFemaleEconomy #25YearsOfImpact #AccelerateAction #IWD2025 #WMSME #WomenEntrepreneurs #FinancialInclusion #FemaleEconomy #GenderLensInvesting #WomenInBusiness Oriol Rius Beatriz Tena de la Pe?a

Behind every thriving woman entrepreneur, there’s a financial partner who believes in her potential.???? Meet?Fabiola Molina, the ambitious and determined owner of Especias del Mar from Honduras, who turned her vision into reality with the support of Grupo Ficohsa. By gaining access to banking services as well as unconditional support the bank’s team, she grew her business and is now paving the way to export her goods internationally. At the?Financial Alliance for Women, we are proud to equip our members with the?know-how and insights?they need to drive financial inclusion and empower?WMSMEs?globally. Together, we are making finance work for women! ???Watch her video, be inspired, and join the conversation by sharing your own success stories with us, and let’s inspire change together! ???Tag us and use?#ChampionTheFemaleEconomy to highlight the women you support! #ChampionTheFemaleEconomy #25YearsOfImpact #AccelerateAction #IWD2025 #WMSME #WomenEntrepreneurs #FinancialInclusion #FemaleEconomy #GenderLensInvesting #WomenInBusiness Telma Sevilla Diana Gabriela Pacheco Pineda

As we celebrate our?25 years, our focus on Employee Value Proposition and internal DEI continues to set industry standards. Gender-diverse leadership correlates with stronger Women’s Market strategies. Simply put, more #WomenInLeadership means #BetterBusiness. The Financial Alliance for Women has been driving change, and it shows:?? ?????43% of senior managers at member institutions are now women—more than double the figure from five years ago!?? ???93% of members have staff diversity programs ???Diverse leadership teams drive stronger financial performance. The data proves it. ???Share: How is your org advancing women in leadership? Download our report: Measuring the Value of the Female Economy 2024 Edition https://lnkd.in/d7csFhk4 #ChampionTheFemaleEconomy #25YearsOfImpact #AccelerateAction #IWD2025 #WomenFinanceFacts #FemaleEconomy #WomenInLeadership #DEI #EVP #CorporateGovernance

???Non-financial services drive engagement. NFS leads to stronger customer loyalty and business growth, and as a result, women’s Net Promoter Score (NPS) soars. In fact: ???80% of Alliance members offer workshops & training,? ????78% provide networking opportunities Leading to a higher NPS for women (60.0?vs. 55.3 for men).? For 25 years, the Alliance has championed this holistic win-win approach of financial solutions and non-financial services and equipped its members with the insights, know-how, and strategies needed to unlock the Women’s Markets’ full potential. ? ????How has offering NFS improved your customer retention? Share your insights in the comments!? Download our report: Measuring the Value of the Female Economy 2024 Edition https://lnkd.in/d7csFhk4 #ChampionTheFemaleEconomy #25YearsOfImpact #AccelerateAction #IWD2025 #WomenFinanceFacts #WMSME #WomenEntrepreneurs #FemaleEconomy #NFS #WomenInBusiness

Did you know that?women are growing their savings, borrowing bigger, and banking digitally more? Our 2024 Measuring the Value of the Female Economy report reveals: ????In retail banking, women’s average deposit size is now 95% of men’s, closing the gender gap in financial participation.?? ????Women’s average retail loan size is now 98% of men’s, demonstrating that women will seek out more credit when they trust their financial services provider. ?? Women now make up 45 percent of banking app users—up from 42 percent last year—demonstrating women’s propensity to manage their finances with digital financial services. ???What’s next? More financial institutions need to design digital solutions that truly meet women’s needs—and the Financial Alliance for Women is here to help.????For 25 years, the Alliance has been equipping its members with the insights, know-how, and strategies to unlock the Women’s Markets’ full potential ?? ???Share with us one digital innovation you’ve introduced to better serve women. Drop it in the comments!? Download our report: Measuring the Value of the Female Economy 2024 Edition https://lnkd.in/d7csFhk4 #ChampionTheFemaleEconomy #25YearsOfImpact #AccelerateAction #IWD2025 #WomenFinanceFacts #WMSME #WomenEntrepreneurs #FemaleEconomy #GenderLensInvesting #WomenInBusiness #Fintech #FintechForWomen #DFS #DigitalBanking

?????For 25 years, the Financial Alliance for Women has been championing the Female Economy—and the results speak for themselves! The 2024 Measuring the Value of the Female Economy by the Financial Alliance for Women reveals: ???Women business owners?as % of all business customers?grew at a 9% CAGR?from 2020-2023, and?their share?of credit?surged?at a?12% CAGR?in the same period.??? ???For the 9th consecutive year, women have lower default rates than men across all segments served (retail banking, high-net-worth, microenterprise, small-to-medium enterprises, and corporates).? ???Women?have strong cross-sell potential, with?strong?uptake of?financial products like insurance?(42% women customers),?credit cards?(44% women customers), and banking apps (45% women customers). ???Financial institutions that invest in the Female Economy gain loyal customers, strong portfolio growth, and lower risk. For 25 years, the Financial Alliance for Women has been equipping its members with the insights, know-how, and strategies to unlock the Women’s Markets’ full potential.? ???This International Women's Day, we celebrate 25 years of?Driving Impact?and give our members and partners a big shoutout for accelerating actions toward women's financial inclusion. ?? ?? We invite our members to share:?How has serving women driven growth in your organization? Download our report: Measuring the Value of the Female Economy 2024 Edition https://lnkd.in/d7csFhk4 #ChampionTheFemaleEconomy #25YearsOfImpact #AccelerateAction #IWD2025 #WomenFinanceFacts #WMSME #WomenEntrepreneurs #FinancialInclusion #FemaleEconomy #GenderLensInvesting #WomenInBusiness

?? Highlighting the Tremendous Opportunity in Supporting Female Entrepreneurs ?? At the launch of the EU Gender Finance Lab’s Masterclass, we witnessed a powerful conversation on the tremendous opportunity supporting female entrepreneurs presents. With 23 banks from the EU in the room, it was clear that the potential for growth is immense! As highlighted by Inez Murray, CEO, Financial Alliance for Women, Women-led SMEs have grown at a remarkable 12% CAGR from 2020 to 2023 across our members—outpacing the growth of women’s share in retail lending at 4% CAGR. This highlights the untapped potential in financing women entrepreneurs and the impact that targeted investment can have in driving economic empowerment and sustainable growth. ???? The session featured key thought leaders: Jen Braswell, Founding Director and Board Member of 2X Global, Anna Fasano, President of Banca Etica, Inez Murray, CEO of Financial Alliance for Women and member of the European Investment Bank (EIB)’s Women Climate Leaders Network with Christoph Kuhn, Deputy Director General, EIB Projects Directorate as the moderator. We’re excited about the growing momentum for gender-inclusive finance and the collaboration needed to close the gender gap in entrepreneurship. Thank you to the European Investment Bank (EIB), The Investing in a more Sustainable and secure Europe, the amazing panelists, and Carmen Niethammer, Carmen Vera García, and Moa Westman for bringing this important conversation to life! #WomenEntrepreneurs #GenderFinance #SMEs #EconomicEmpowerment #InclusiveFinance #SustainableInvesting #InvestInWomen #EIB #2XGlobal #FinancialAllianceForWomen #EU #Masterclass #GenderEquality

Today, at the 'Investing in a More Sustainable and Secure Europe' conference hosted by the European Investment Bank (EIB), we were delighted to join an engaging conversation on advancing the impact of Women’s Markets. Inez Murray, CEO of the Financial Alliance for Women, spoke on the panel "Ringing the Bell: How Capital Markets Can Support Gender Equality and Women’s Economic Empowerment," shedding light on the powerful impact that 100 forward-thinking organizations, including 60 large commercial banks, fintechs, insurance companies, and payment providers, have made by targeting Women’s Markets with deliberate strategies. As Inez highlighted, “Women are not just a segment; they are a dynamic market with unique needs across all economic levels—from micro, small, and medium businesses to mass, mass affluent, and affluent consumers.” She further shared that 55 of our 100 members collectively reach 79 million women in retail and 4 million women-led SMEs. These institutions manage $183 billion in outstanding loans?and $141 billion in deposits and have served 6.6 million women with non-financial services. Inez’s insights emphasized the critical need to bridge the gender gap in finance and create long-term, inclusive solutions for women’s economic empowerment—solutions that not only benefit women but also drive sustainable growth and innovation across industries. For more information, Download and read the eighth edition of the Alliance’s Female Economy Analytics report – the only collection of global financial data measuring the performance of institutions serving Women’s Markets: https://lnkd.in/d7csFhk4 Jen Braswell, Cyril Rousseau, Inez Murray, Julie Becker, European Investment Bank (EIB), Luxembourg Stock Exchange, EQT Group, Financial Alliance for Women, Carmen Niethammer, Carmen Vera García, Moa Westman #WomensMarkets #GenderEquality #EconomicEmpowerment #InclusiveFinance #FinancialInclusion #SustainableInvesting #InvestInWomen #EIB #WomenInBusiness #CapitalMarkets #Empowerment #FinancialAllianceForWomen #Impact

Delighted to support the launch of the first cohort of EU banks participating in the EU Gender Finance Lab’s Masterclass, focusing on supporting WSMEs across Europe. Proud of Alliance member ABN AMRO Bank N.V. and Veronike Fikse who shared the compelling figures for ABN AMRO to support female entrepreneurs--while 37% of Dutch entrepreneurs are women, just 10% of bank financing goes to women. Closing the gender gap would add 139 Billion euros to the Dutch GDP. Also delightful to hear about Crédit Agricole CIB Cyril CAMUS'?work supporting women in the health and agriculture sector in particular in partnership with European Investment Bank (EIB) Cyril CAMUS, Group Crédit Agricole CIB Veronike Fikse, ABN AMRO Bank N.V. Gemma Feliciani, European Investment Bank (EIB) Inez Murray, Financial Alliance for Women A special Thanks to European Investment Bank (EIB), Carmen Niethammer, Carmen Vera García, Moa Westman #EUGenderFinanceLab, #WMSME, #GenderGap, #WomeninHealth, #WomeninAgriculture, #WomeninBusiness, #WomenEntrepreneurs, #ChampiontheFemaleEconomy

?? The deadline to register for the Primer e-Learning Series is quickly approaching! Don’t miss your opportunity to register for the 4-part Webinar series: Primer on the Strategic & Business Case for Serving WMSMEs! ?? Be part of the movement to Champion the Female Economy! This exclusive webinar series is designed for Financial Service Providers (FSPs) ready to take action in advancing women’s financial inclusion. Gain real-world insights, best practices, and practical tools to unlock the potential of women entrepreneurs as a distinct market segment. ?? In collaboration with @Women Entrepreneurs Finance Initiative (We-Fi), the Primer supports financial institutions (FIs) in implementing the @WE Finance Code—helping both existing and prospective signatories integrate best practices for supporting women-led businesses. Your Online Learning Journey: ?? March 6 – Building the Strategic Case ? Highlighting the strategic and business case for serving WMSMEs, featuring insights from top financial institutions and practical case studies to help define and develop your own approach. ?? March 13 – Creating the Customer Value Proposition ? Identifying WMSMEs' needs and behaviors, segmenting the market effectively, and creating a customer value proposition that blends financial and non-financial services. ?? March 21 – Building Internal Alignment ? Promoting internal alignment by engaging key stakeholders, building a diverse and inclusive workforce, and strengthening communication. This includes organizing WMSMEs teams, developing ambassador networks, and incorporating gender intelligence and unconscious bias training. ?? March 27 – Measuring Progress ? Track the impact of WMSMEs programs by defining benchmarks, setting baselines, targets, KPIs, and using gender data scorecards to measure progress and outcomes. ? Featuring expert speakers from @Financial Alliance for Women Members, this series offers firsthand knowledge from industry leaders who have successfully built Women’s Markets Programs and Employee Value Proposition strategies. Don’t miss this opportunity to connect, learn, and drive change. Register by March 3! ?? Register here: https://lnkd.in/dB5GNhsc ?? Spread the word and share with key stakeholders in your country! #FinancialAllianceforWomen #WEFinanceCode #ChampionTheFemaleEconomy #FinancialInclusion #WomenEntrepreneurs #WomenMSMEs #WMSMEs #Gender Data