facts & feelings

In a highly defensible way, facts & feelings was born in 2012. When it comes to corporate filings of paperwork and such, though, we just hit our first birthday! ?? One of the things we kept discovering over the course of our first year was how our vision and early versions of our methods and even unintentional co-development of practices stretches back more than a decade! While it’s not really in his nature, our Head of Solutions, Tim Wilson, was able to rise to the occasion in this surprisingly heartwarming discussion with our Head of Delivery, Valerie Kroll, exploring all of the fortuitous crossings of paths with each other and Matty Wishnow going back over a decade that enabled us to come out of the gate as a corporate newborn one year ago today. Happy birthday (anniversary?) to us! ?? ?? https://lnkd.in/gBNGF6V5

Love the idea of using hypotheses to guide your analyses and experiments but not sure how to get there from the business questions you receive? ?? WARNING ?? the solution isn't to invite your business partners to a meeting titled, "Hypothesis Writing 101." No amount of pizza is going to get anyone to attend that session. The key is to meet biz partners in their world rather than expecting them to step into the analyst’s world! Download this handy chart to help you navigate that translation process. Links in the comments below for more on this topic!

Overwhelmed analytics teams are the norm, not the exception. They often feel like they're playing whack-a-mole with analytics requests—struggling to be responsive and timely in the midst of a steadily growing stream of inbound requests while pining for some future day where they will finally feel like they're *proactively* able to add value. Sound familiar? If so, this latest piece from Tim Wilson is worth a read (just X out the popup if one appears—the article is not gated): https://lnkd.in/gWUAnquF

Last year I initiatied #SeerAnalytics "Team Talks" as a way to expose my team to some of the greatest minds in analytics. If I do say so, Season 1 was a smashing success! During each episode, we began by asking our guests "What does Analytics mean to you?" the answers were (as you might imagine) entertaining, informative and enlightening. Huge THANK YOU to all of our 2024 guests: Jim Sterne Tim Wilson Simo Ahava Valerie Kroll Jenn Kunz James Corr June Dershewitz Lea Pica. We certainly couldn't have done this without you. Here is the first of hopefully several videos to showcase some the "Team Talks" wisdom. P.S. We're currently booking guests for "Team Talks" Season 2. Stay tuned for more!

Is barfing out a bunch of metrics the same thing as setting meaningful goals and KPIs? Of course not! So how do so many organization fall into this trap? Co-founders Tim Wilson and Matty Wishnow cover this question and more in the recording of our recent LinkedIn Live on Analytics Reset. Link to the full video in the comments! #analytics #KPI #goals

When did we stop giving credit to common sense, intuition, and qualitative methods for validating our most important business questions and hypotheses? Perhaps it was around the time we were getting more obsessed with collecting as much quantitative data as possible! Matty Wishnow talks about the trend he observed back to his days as CEO of Clearhead in this excerpt from our recent LinkedIn Live conversation on the Analytics Reset. #analytics #qualitative #validation

What are some of the signs and symptoms that an organization needs more than just a few tweaks to be able to optimally leverage data for decision-making? Co-founders Matty Wishnow and Tim Wilson tackle some of the ways you know you’re ready for an Analytics Reset in this excerpt from our recent LinkedIn Live discussion! #analytics #impact

If you've only heard about experimentation in the context of optimization within marketing, it might be hard to see how your product triad could benefit. No worries, we got you! We worked with the crew at LaunchDarkly to put together a list of 10 scenarios where it might make sense to invest in experimentation! Take a look and let us know your thoughts. #product #productmanagement #engineering #UX #experimentation

Getting started with experimentation and running that first test with your product team can be intimidating! So where should we start? We'd suggest the hypothesis statement—think of it as the #PRD for your test! This will provide the guardrails for your test and forces you to get specific about your assumptions and expectations. Listen in to Valerie Kroll's recent conversation with LaunchDarkly's Experimentation Specialist, Aaron Montana to hear more about hypothesis statements and how to get started! #experimentation #product #PRD #hypothesis

We’ve been talking a lot lately about how so many organizations would benefit from an Analytics Reset, but what does that entail? Co-founder Matty Wishnow breaks it down here in this excerpt from our recent LinkedIn Live on the topic! For the full conversation, check the comments below for the link.?