Factors.ai

Let’s be real—ABM isn’t always a walk in the park. Just ask Emilia Korczynska, VP of Marketing at Userpilot. When she first kicked off their ABM strategy, there was no magic playbook, no “easy” button—just trial, error, and a whole lot of learning on the fly. But after 90 days of testing, iterating, and figuring out what actually works, Emilia and her team transformed LinkedIn into a powerhouse channel, driving $655K in pipeline—without burning through their budget or their sanity. Now, she’s pulling back the curtain on exactly how they did it. Join us for a fun, no-fluff, tactical session where we break down: ? The biggest ABM mistakes (so you can skip the painful lessons) ? The exact LinkedIn ad strategy that turned targeted accounts into pipeline ? How to measure and prove LinkedIn’s ROI (beyond just clicks and impressions) ? The small tweaks that made a huge impact on engagement and conversion No vague theory, no generic advice—just a battle-tested LinkedIn ABM playbook you can steal for your own campaigns. Save your spot now!

When I joined Factors.ai last year, I had to change my LinkedIn profile's headline to something that communicated the real value prop. None of the 'ABM/GTM/Revenue orchestration' buzzwords. Spent a day thinking hard about what it should be. Landed on 'Preventing wars between Sales & Marketing teams with Factors.ai' Because that's what we do. For ourselves, as well as for the 500+ customers we're serving. Ajay D is scaling his warm outbound efforts, booking meetings left right and center, because Mansi made it easier for him. When both the teams in GTM are aligned towards a common goal, we get to experience an alternate universe where Sales appreciates Marketing, and vice versa. 2nd order effects of this teamwork: - Sales reps cruising towards quota (I'm at 80% of this quarters quota already) - Marketing focussing on helping sales team succeed vs trying to slide in junk leads to meet their numbers. Don't believe me? Try it out for yourself. :) PS. Honorary mentions to the rest of the marketing team at Factors.ai: Janhavi, Tanvi, Vrushti, and Subiksha. Y'all are awesome. ??

We’re excited to be selected for Flipkart Leap Ahead (FLA) 2024! At Factors.ai, we’re focused on making B2B marketing smarter by using AI-driven insights and cross-channel intent signals. With Flipkart Ventures backing us, we’re taking our vision to the next level. A big shoutout to XPortel , Expertia AI, Bharat Krushi Seva, and Visa2Fly —looking forward to learning and growing together! And of course, a huge thank you to Flipkart Ventures for this opportunity. Let’s make it count!

Your audience doesn’t need more content. They need the right content. Join Lashay Lewis and Janhavi Nagarhalli ?? tomorrow as they unpack: → The 2025 content marketing blueprint → How to create content that turns into sales → The biggest mistakes to avoid ?? Feb 12th | 9 AM EST | 7:30 PM IST ?? Register now! https://lnkd.in/dEn-MYhc #contentmarketing #growthstrategy #marketinghacks

"SEO is dead" "Content marketing is dead" The only thing that should be dead are these tired old cliche phrases used by B2B marketers ?? In this new age of AIO and GPTs taking over, brands can still thrive and generate revenue with content marketing ?? Wanna know how? Join Lashay Lewis and I as we reveal the answers and tell you what works in content today ???? When? 12th Feb 2025 ?? Time? 7:30pm IST | 9am EST ?? Where? Right here on Linkedin ?? If you want to make the most out of your content, mark the date on your calendars for this cant-miss event We hope to see you there ??

Join us for an insightful session at Arali Enterprise Expeditions, where Srikrishna Swaminathan, founder & CEO of Factors.ai, will share practical insights and strategies for building an effective go-to-market engine from scratch. Drawing from his experience of building and leading Factors.ai, Srikrishna will talk about his journey of building out GTM motions for early stage startups - from identifying winning channels to leveraging AI in your marketing stack. What We'll Be Talking About: - The story behind Factors.ai - key pivotal moments and hard-earned lessons - Their experiments with different GTM channels: from conferences and cold outbound to LinkedIn and G2 partnerships - Major mistakes teams make when starting paid campaigns on LinkedIn and Google Ads Event Details: Date: January 31st, 2025 Time: 4:00 PM - 6:30 PM IST Location: Indiranagar, BLR Registration link: https://lu.ma/xs8j1zsf Rajiv Raghunandan | Arun Raghavan | Svetha Ravi | Azhar Yakkundi | Harsha Sachdev | Swati Dixit | Harshal G. | Sujata Krishnan

We at Factors.ai are building a unified data layer and AI agents for decision-making and workflow orchestration in B2B marketing. And looking to hire smart, technically skilled engineers with a proven track record. If you're interested, feel free to apply or DM me!

Most companies collect buyer intent data but fail to act on it. Upflow turned it into 35% of their pipeline. We break it all down in our upcoming webinar with the experts. Here's what you'll learn:? ? How Upflow uses G2 intent data to guide buyers from awareness to decision.? ? The strategies which enabled them to align sales and marketing for maximum effect.? ? Practical tips on how to use intent data with Factors.ai for LinkedIn Ads and workflows. Meet the speakers: ???Aashima Lamba, Sr. Manager DG at Upflow ???Christine Li, VP Global Partnerships at G2 and Praveen Das. ??? When: January 29, 2025 ? Time: 10:30 AM EST | 9:00 PM IST Register here: https://lnkd.in/gNxUXtWE

Your G2 intent signals could drive 35% (or more) of your inbound pipeline. Yes, you read that right. Upflow did it—and we’re sharing exactly how they made it happen. In this live webinar, you’ll learn: ? Why intent data is a game-changer for demand generation. ? How G2 intent data supports every step of the buyer’s journey. ? Practical tips to align sales and marketing for maximum ROI. ? Real-world strategies to transform your LinkedIn ads and workflows with Factors.ai. Meet the experts: ??? Aashima Lamba: Sr. Manager, DG at Upflow ???Praveen Das: Co-founder at Factors.ai ???Christine Li: VP Global Partnerships at G2 ??? When: January 29, 2025 ? Time: 10:30 AM EST | 9:00 PM IST ???Register from the link in comments ?? Let’s make your intent data do more than just sit there. Sign up and start driving real results!