Fabric Media

Netflix is betting big on the Jake Paul vs. Mike Tyson fight this week. iSpot.tv estimates show that the streaming platform has run 12 national TV ads valued at $4.1 million leading up to the fight, including buys during NFL, MLB, and NBA games, as well as the 2024 BET Hip Hop Awards. https://lnkd.in/gEiR_e_q

Ahead of the election, Wunderkind has released new survey findings with studioID, showing that political ad spending has surpassed $12 billion, up 28.7% from 2020. With the race to secure ad units, brands are spending 10% to 20% more on advertising in non-battleground states and as much as 50% more in battleground states than during non-election years. To compensate, 43% said they are leaning more heavily on owned channels, such as blogs, websites, email, or SMS. Get ready for Election Day with more insights from Wunderkind: https://lnkd.in/ggdeca2U

Did you notice more Halloween advertising than usual this year? You're not alone. A new analysis from iSpot.tv found that this October, candy brands spent an estimated $59.8 million on national linear TV ads, up from $56.1 million in 2023. https://lnkd.in/g33VXwDk By share of linear TV ad reach, Hershey led with 16.2% of candy household TV ad impressions, followed by Kinder (14.7%), Butterfinger (12.1%), Haribo (8.4%), and M&M’s (8.2%).

“As we continue to analyse LGBTQ+ consumer behavior across various industries, it is evident that QSR and Fast Casual brands have an untapped potential to deepen their connection with LGBTQ+ audiences,” said Damian Pelliccione, CEO of?Revry A new study from Revry offers an in-depth look at how LGBTQ+ consumers engage with brands in the fast food and fast casual dinning. Learn more about the report at?Advanced Television:?https://lnkd.in/gNKpHknv

Truth Social, the social media platform partially owned by Donald Trump, is making a move into TV advertising, setting it apart from other social platforms. According to iSpot.tv data, Truth Social began running TV ads in late August and has spent an estimated $1.3 million on these campaigns since then. Its biggest competitor, Twitter (now known as X), hasn’t advertised on TV since the 2018 Oscars, while Pinterest has spent only $123,000 on TV ads over the past year. See more insights from iSpot at Marketing Brew: https://lnkd.in/givYxZ4G

Last week was a big one for our partner VIZIO! At Advertising Week, they were joined by Bush lead singer Gavin Rossdale to announce the launch of the latest branded content studio series Rockstar Kitchen Chronicles. VIZIO also took home two awards at the 75th Technology & Engineering Emmy Awards. Founder and CEO William Wang received a lifetime achievement award for his contributions to television, and VIZIO earned an Emmy for the Large-Scale Deployment of a Smart TV Operating System. Congrats to the entire VIZIO team on the well-deserved recognition!

Huge congrats to our partners at Truthset for taking on acceleration cash and fighting the good fight to bring transparency and accuracy to the data marketplace. https://lnkd.in/g24Qyd39

“What we’re most excited about is seeing new brands jump in and wanting to get it right." - Damian Pelliccione, co-founder and CEO of Revry Revry is proving that the value of the LGBTQ+ audience goes beyond pride month. Co-Founder and CEO Damian Pelliccione talked to AdExchanger about how they are working with agencies to make more diverse investments: https://lnkd.in/dUeVNANv

Today, brands are increasingly exploring new marketing channels. According to recent data, 47% of marketers are evaluating identity solutions, while 75% are leveraging first-party data gathered from owned channels such as websites, email, and SMS. Find out how Wunderkind is meeting this demand with new enhancements to its Autonomous Marketing Platform, including an identity enrichment ecosystem, a cross-device graph, server-side tracking, and strengthened privacy compliance. https://lnkd.in/gaP2UxUF

According to new research from iSpot.tv, advertisers don't need to be afraid of advertising during election season. While many brands worry about being annoying or offending viewers, iSpot's findings suggest that audience frustration with political ads doesn't extend to other advertisements. 23% of viewers surveyed said they are annoyed by political ads, but only 15% reported increased annoyance with all ads when political campaigns are running. In fact, 37% of respondents said the presence of political ads makes them pay more attention to the other ads. Check out more insights from the report at AdExchanger: https://lnkd.in/eaf5gkvX