ezbot AI

?? ???????????????????????? ???????????? ?????? ?????????? ??????????????… ?????????? ?? Ah yes, another blog post from LaunchDarkly preaching the gospel of “shipping safely” as if feature management is the hard part of building great products. ?????????????? ??????????: It’s not. The real challenge isn’t controlling rollouts—it’s discovering and delivering winning user experiences in the first place. What good is a perfectly guarded release if you’re just optimizing for mediocrity? Sure, their Guarded Releases sound fancy, but in reality? It’s just a slightly fancier “Oops, let’s roll that back” button. And their AI Configs? Just another way to tweak things manually instead of actually learning what works. Meanwhile, AI-driven optimization tools (like, say… ezbot) are already solving the right problem—continuously improving user experiences wholistically, without the guesswork. Ship safely? Sure. But how about shipping something better while we’re at it? ?? What do you think—are we just delaying bad decisions, or is there a better way? Spoiler alert: there is. ?? https://lnkd.in/gpXg29Qm #AIOptimization #BeyondFeatureFlags #ExperimentationDoneRight #CRO #DigitalTransformation #ShipBetterNotJustSafer

ezbot co-founder, and our resident Psychology major, Griffin Cox breaks down five cognitive biases that secretly sabotage your A/B tests—without you even realizing it. ?? From confirmation bias to the sunk cost fallacy, these mental shortcuts can lead marketers and CRO specialists to make flawed decisions that hurt conversion rates. The good news? AI-driven optimization sidesteps these biases, delivering better results with less effort. Read the full breakdown here ?? https://lnkd.in/gPzBUcKy

?? The Little Red Dot That Could ?? Turns out, a tiny bouncing red dot was doing some heavy lifting for Etam’s conversion rates. The team debated whether it was a helpful nudge or an annoying distraction—so they tested it. The result? Removing it led to: ?? 24.3% drop in clicks to the login menu ?? 31.3% decrease in login CTA clicks ?? 2.2% drop in revenue That’s a lot of lost sales… all thanks to one little dot. This test is a perfect example of how subtle design choices influence user behavior. The red dot wasn’t just decoration—it was an invitation to act. The visual cue grabbed attention, nudging users into the sales funnel. ?? Kudos to the team for testing before cutting! ?? Had they just removed it based on intuition, they could have cost the company $$ in lost revenue. ?? ?????? ????????’?? ?????? ???????????? ????????????????: while A/B testing is great for isolating individual elements, users experience apps wholistically – that red dot is just part of the equation. AI-driven optimization doesn’t just test one tweak at a time—it optimizes the entire user experience in a way beyond what any human (or team of humans) can do. A/B testing is evolving. Check out our take here ?? https://lnkd.in/gUJz4397 Looking for a rich repository of A/B testing results from a variety of industries? Check out our friends at GuessTheTest ?? https://lnkd.in/gTfzQcdr

Experimentation and growth go hand in hand ??

Data lies with a straight face sometimes Numbers tell a story. Other times, they spin a web of deception so absurd you can’t help but laugh. On display: the dangers of mistaking correlation for causation—because while data is powerful, it can also be a prankster. Spoiler Alert: The marriage rate in Nevada probably has nothing to do with the popularity of the first name Monica. Spurious correlation #5,917 by Tyler Vigen https://lnkd.in/ggAqttN4 #SpuriousCorrelations #DataCanBeFunny

Are randomized controlled trials the gold standard for long? A new mathematical model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings. This is welcome news for traditional A/B testing. Maybe next year, the researchers will "discover" reinforcement learning's potential to reduce the length or size of experiments by 25X. We did ?? https://lnkd.in/gi6mjtQm #ABTesting #ConversionRateOptimization #CRO #Optimization https://lnkd.in/gyiZtBvg

CRO is evolving—fast. AI and automation are shifting it from slow, manual testing to an intelligent system that continuously optimizes in real time. Algorithms now detect opportunities, generate and test variations, and personalize experiences dynamically—far beyond what human analysts alone can achieve. More velocity, more precision, more results. That’s exactly why we built ezbot. ??

?? ???????????????????? ???????? “????????????????????” ??????????-?????????? ??????????????—?????????????? ???? ????????! ?? Multi-Armed Bandits may be new to GrowthBook, but they're not new. Optimizely has had them for years.? Multi-armed Bandits (MABs) work by bucketing users into higher-performing groups automatically as the test progresses, unlike standard A/B tests which keep bucketing constant. They optimize for value, rather than for statistical significance, reducing opportunity costs. They're great for short-run, time-sensitive tests like a Black Friday test, where you want to capture as much value as possible within a short time frame. They don't help you make big, long-term decisions based on statistical significance.? Contextual Multi-armed Bandits (CMABs) are even better in those situations, as they break up a target audience into smaller groups as the test progresses, maximizing for value within each subgroup similar to a multi-armed bandit. Optimizely has them, but only in beta. ezbot is making both techniques obsolete, saving optimizers effort in the process. ezbot's powerful algorithm optimizes whole user experiences like a CMAB, but it goes much further, leaving basic statistics in the dust in favor of reinforcement learning. Curious? Check out our blog on how our model works here ?? https://lnkd.in/geC2gu_M #GrowthBook #MultiArmedBandits #ezbot #ReinforcementLearning

?? Excited to share our latest article on AI-Powered Testing - The Next Evolution in Optimization! Discover how artificial intelligence is revolutionizing digital experience optimization and unlocking new possibilities for businesses. Learn how AI-powered testing goes beyond traditional A/B testing to deliver automatic insights, predictive modeling, personalized experiences, and more. Curious to know how your organization can benefit from this cutting-edge technology? Read the full article now! #AI #DigitalOptimization #DigitalExperience #ArtificialIntelligence #BusinessTransformation

?? Boost your e-commerce game with these quick WINs! Update your Butter Bar with best sellers, showcase your value propositions with a Brag Bar, test tappable button sizes, and optimize your hero headline for maximum impact. #EcommerceTips #ConversionOptimization #DigitalMarketingSuccess https://lnkd.in/gRu_5yi6